{"product_id":"book-yourself-solid-for-chiropractors-isbn-9781394222575","title":"Book Yourself Solid for Chiropractors","description":"\u003cp\u003e\u003cb\u003eBuild your chiropractic practice with proven self-promotion strategies \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBook Yourself Solid for Chiropractors\u003c\/i\u003e is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices and you’ll learn exactly what you need to do to make your marketing efforts more effective.\u003c\/p\u003e \u003cp\u003eIn any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want.\u003c\/p\u003e \u003cp\u003eCo-authored by Michael Port—\u003ci\u003eNew York Times \u003c\/i\u003eand \u003ci\u003eWall Street Journal\u003c\/i\u003e bestselling author and visionary behind the original \u003ci\u003eBook Yourself Solid \u003c\/i\u003ebusiness techniques—and Christine Zapata, experienced chiropractor and coach, \u003ci\u003eBook Yourself Solid for Chiropractors \u003c\/i\u003ecovers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand your unique value proposition and brand and learn how to talk about it\u003c\/li\u003e \u003cli\u003eCreate a likeable social media presence and a website that brings people in the door\u003c\/li\u003e \u003cli\u003eLearn step-by-step strategies for networking, direct outreach, generating referrals, and more\u003c\/li\u003e \u003cli\u003eDiscover how the principles of sales and pricing apply to building your chiropractic practice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003eBook Yourself Solid for Chiropractors\u003c\/i\u003e is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.\u003c\/p\u003e \u003cp\u003eMichael’s Note ix\u003c\/p\u003e \u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule One Your Foundation 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Red Velvet Rope Policy 3\u003c\/p\u003e \u003cp\u003eChapter 2 Why People Buy What You’re Selling 15\u003c\/p\u003e \u003cp\u003eChapter 3 Develop a Personal Brand 30\u003c\/p\u003e \u003cp\u003eChapter 4 How to Talk About What You Do 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule Two Building Trust and Credibility 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Becoming a Likeable Expert in Your Field 59\u003c\/p\u003e \u003cp\u003eChapter 6 The Book Yourself Solid Sales Cycle Process 72\u003c\/p\u003e \u003cp\u003eChapter 7 The Book Yourself Solid Keep- in- Touch Strategy 92\u003c\/p\u003e \u003cp\u003eChapter 8 The Power of Information Products 104\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule Three Simple Selling and Perfect Pricing 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 Perfect Pricing 123\u003c\/p\u003e \u003cp\u003eChapter 10 Super Simple Selling 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eModule Four The Book Yourself Solid Six Core Self-Promotion Strategies 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Book Yourself Solid Networking Strategy 151\u003c\/p\u003e \u003cp\u003eChapter 12 The Book Yourself Solid Direct Outreach Strategy 172\u003c\/p\u003e \u003cp\u003eChapter 13 The Book Yourself Solid Referral Strategy 194\u003c\/p\u003e \u003cp\u003eChapter 14 The Book Yourself Solid Speaking Strategy 204\u003c\/p\u003e \u003cp\u003eChapter 15 The Book Yourself Solid Writing Strategy 229\u003c\/p\u003e \u003cp\u003eChapter 16 The Book Yourself Solid Web Strategy 247\u003c\/p\u003e \u003cp\u003ePart 1: Designing Your Website 249\u003c\/p\u003e \u003cp\u003ePart 2: Getting Visitors to Your Website 260\u003c\/p\u003e \u003cp\u003ePart 3: Building Your Social Media Platform 271\u003c\/p\u003e \u003cp\u003eFinal Thoughts 281\u003c\/p\u003e \u003cp\u003eReferences 285\u003c\/p\u003e \u003cp\u003eReady to Be Fully Booked? 287\u003c\/p\u003e \u003cp\u003eAbout the Authors 289\u003c\/p\u003e \u003cp\u003eIndex 291\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eMICHAEL PORT \u003c\/b\u003eis a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders. \u003c\/p\u003e\u003cp\u003e \u003cb\u003eCHRISTINE ZAPATA \u003c\/b\u003ehas twenty years’ experience in the chiropractic industry. She is an expert in attracting and retaining clients, growing a team, and creating a thriving chiropractic practice.    \u003c\/p\u003e\u003cp\u003e In \u003ci\u003eBook Yourself Solid for Chiropractors\u003c\/i\u003e, a bestselling author and entrepreneur teams up with a veteran chiropractor to deliver a game-changing guide to attracting patients to your chiropractic practice and transforming them into loyal customers. You’ll learn to build a solid business foundation with the book’s hyper-targeted, step-by-step advice and then build on it to create a practice you never thought possible. \u003c\/p\u003e\u003cp\u003eYou’ll find inspiration to start and continue your promotion practices and discover exactly what you need to do to make your marketing efforts more effective. You’ll also find out how to connect with the clients who are a perfect fit for you and your business. \u003c\/p\u003e\u003cp\u003eThis book covers the issues unique to the world of chiropractic. You’ll explore strategies for understanding and communicating your unique value proposition and brand, as well as how to create a likeable social media presence and website that encourages people to walk through your doors. You’ll also get step-by-step strategies for networking, direct outreach, referral generation, and learn how the principles of sales and pricing apply to your own chiropractic practice. \u003c\/p\u003e\u003cp\u003ePerfect for aspiring and practicing chiropractors and chiropractic practice managers, \u003ci\u003eBook Yourself Solid for Chiropractors \u003c\/i\u003eis an easy-to-follow handbook for self-promotion that translates into dramatic results. It’s a must-read guide to creating an image that your ideal patients will resonate with and building a reputation that keeps business coming in over the long term.   \u003c\/p\u003e\u003cp\u003e \u003cb\u003e\u003csmall\u003ePRAISE FOR\u003c\/small\u003e Book Yourself Solid for Chiropractors\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e “Dr. Christine Zapata studies people and processes like few others can. Together with Michael Port they capture volumes of information, dissect that information into understandable bites, and provide real-life solutions. Implement these teachings and flourish. This book is a must-read for any chiropractor seeking to serve their community with confidence and integrity.”\u003cbr\u003e \u003cb\u003e—JACK M. BOURLA, \u003csmall\u003eDC, ACP,\u003c\/small\u003e President, Sherman College of Chiropractic\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“This is more than a book, it’s like having a personal mentor guiding you through the frustrating world of chiropractic marketing. Dr. Zapata highlights the importance of building relationship capital with your ideal clients and creating a long-lasting reliable network rather than resorting to popular quick fixes. This commitment to practical marketing resonates with me, as it aligns perfectly with the principles of chiropractic care.”\u003cbr\u003e \u003cb\u003e—DR. TRAVIS M. CORCORAN, Bestselling author of \u003ci\u003eRestoring Reason\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Great content and very actionable guidance on building a solid practice and business. So often people miss the foundation of successful business systems or don’t have the success to guide others. This book should be a starting point for anyone in practice to achieve long-term, solid results!”\u003cbr\u003e \u003cb\u003e—AMY SPOELSTRA, \u003csmall\u003eDC\u003c\/small\u003e, Founder of FOCUS Academy and the Brain-Blossom Program\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“For those of integrity who wish to ethically grow and succeed in practice, \u003ci\u003eBook Yourself Solid for Chiropractors \u003c\/i\u003eis a must-read. Written concisely with a focus on actions and real-life ideas which work, the reader is presented with a blueprint for success.”\u003cbr\u003e \u003cb\u003e—ROSS MCDONALD, \u003csmall\u003eDC\u003c\/small\u003e, President, The Scottish Chiropractic Association; Principal, The Scotland College of Chiropractic; Chair, The Scotland College of Charitable Trust\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“This book is like a trusted colleague guiding you step-by-step to attract the right clients, boost your credibility, and create a thriving chiropractic business.”\u003cbr\u003e \u003cb\u003e—GRANT DENNIS, \u003csmall\u003eDC\u003c\/small\u003e, President, International Federation of Chiropractors and Organizations\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e“Search the web for books and one will soon see that there is a plethora of books which are written to convey, convince, entertain, and sell. When a book is written by a student of life who truly seeks to understand before attempting to teach, then I believe we have a masterpiece in the making. Dr. Christine Zapata studies people and processes like few others can. Together with Michael Port they capture volumes of information, dissect that information into understandable bites, and provide real life solutions. Book Yourself Solid for Chiropractors is a book that reflects their passion to see others succeed. As you read through this brilliantly written ‘manual’ for chiropractic practice success, you will soon know that each word has been purposefully selected. The style is no nonsense. Implement these teachings and flourish. This book is a must read for any chiropractor seeking to serve their community with confidence and integrity.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJack M. Bourla\u003c\/b\u003e, D.C., A.C.P. President, Sherman College of Chiropractic\u003c\/p\u003e \u003cp\u003e“Book Yourself Solid for Chiropractors is an invaluable resource for chiropractors looking to elevate their practice to new heights. Dr. Christine Zapata demonstrates a deep understanding of the chiropractic field, and a keen insight into the nuances of effective marketing strategies as adapted from and in cooperation with Michael Port's original and timeless text. From the beginning, this book grips you with its logical and reasonable advice, delivered in a clear and engaging manner. This is more than a book; it's like having a personal mentor guiding you through the frustrating world of chiropractic marketing. Dr. Zapata highlights the importance of building relationship capital with your ideal clients and creating a long-lasting reliable network rather than resorting to popular quick fixes. This commitment to practical marketing resonates with me, as it aligns perfectly with the principles of chiropractic care.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Travis M. Corcoran\u003c\/b\u003e, Bestselling author of Restoring Reason\u003c\/p\u003e \u003cp\u003e“Great content and very actionable guidance on building a solid practice and business. So often people miss the foundation of successful business systems or don't have the success to guide others. This book should be a starting point for anyone in practice to achieve long-term, solid results!”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAmy Spoelstra\u003c\/b\u003e, DC Founder - FOCUS Academy and Brain-Blossom Program\u003c\/p\u003e \u003cp\u003e“For those of integrity who wish to ethically grow and succeed in practice, Book Yourself Solid for Chiropractors is a must read. Written concisely with a focus on actions and real-life ideas which work, the reader is presented with a blueprint for success.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRoss McDonald\u003c\/b\u003e, DC President, The Scottish Chiropractic Association Principal, The Scotland College of Chiropractic Chair, The Scotland College of Chiropractic Charitable Trust (SC046041)\u003c\/p\u003e \u003cp\u003e“Michael Port and Dr. Christine Zapata's insightful strategies and actionable tips have revolutionized the way I approach my practice. If you have ever set foot in one of our two offices at The Specific Chiropractic Centers in Arkansas, then you know that our doctors truly have joy everyday in taking care of our people. This book is like a trusted colleague guiding you step by step to attract the right clients, boost your credibility, and create a thriving chiropractic business.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGrant Dennis\u003c\/b\u003e, DC President, International Federation of Chiropractors and Organizations\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988850917605,"sku":"NP9781394222575","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394222575.jpg?v=1761781771","url":"https:\/\/k12savings.com\/es\/products\/book-yourself-solid-for-chiropractors-isbn-9781394222575","provider":"K12savings","version":"1.0","type":"link"}