{"product_id":"blueprint-to-a-billion-isbn-9780471747475","title":"Blueprint to a Billion","description":"\u003cb\u003ePraise for BLUEPRINT TO A BILLION\u003c\/b\u003e  \u003cp\u003e\"A wonderful, well thought out analysis of entrepreneurship and leadership of a growth company.\"\u003cbr\u003e —Howard Lester, Chairman, Williams-Sonoma, Inc.\u003c\/p\u003e \u003cp\u003e\"If you dream about growing your business to a billion, this is a fascinating down-to-earth study that you must read. Apply the seven essential principles to your business and you are off and running. Learn about strategy, growth, leadership, team building, and a whole lot more.\"\u003cbr\u003e —Joe Scarlett, Chairman of the Board, Tractor Supply Company\u003c\/p\u003e \u003cp\u003e\"Blueprint to a Billion is a well-researched and thoughtfully written book that quantifies the growth pattern of America's highest growth companies.\"\u003cbr\u003e —Professor John Quelch, Senior Associate Dean, Harvard Business School\u003c\/p\u003e \u003cp\u003e\"Eighty percent of the top-performing stocks in the last twenty years were small entrepreneurial companies that had an IPO in the prior eight years. Blueprint to a Billion tells you the seven key things these innovators did in common to become America's greatest growth companies.\"\u003cbr\u003e —William J. O'Neil, Chairman and Founder Investor's Business Daily, www.investors.com\u003c\/p\u003e \u003cp\u003e\"Thomson has written a masterful work that will catalyze, empower, inspire, motivate, and illuminate entrepreneurs, investors, and policymakers. The world needs this book and will profit from it in manifold ways.\"\u003cbr\u003e —David M. Darst, Managing Director, Individual Investor Group Chief Investment Strategist, Morgan Stanley\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e1 The Blueprint Thesis: A Different Approach to Growth 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Create and Sustain a Breakthrough Value Proposition 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 The Blueprint Value Proposition 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Create and Sustain Exponential Revenue Growth 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Exploit a High-Growth Market Segment 53\u003c\/p\u003e \u003cp\u003e4 Marquee Customers Shape the Revenue Powerhouse 75\u003c\/p\u003e \u003cp\u003e5 Leverage Big Brother Alliances for Breaking into New Markets 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three Seizing the Opportunity to Create Exponential Returns 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Becoming the Masters of Exponential Returns 131\u003c\/p\u003e \u003cp\u003e7 The Management Team: Inside-Outside Leadership 155\u003c\/p\u003e \u003cp\u003e8 The Board: Comprised of Essentials Experts 183\u003c\/p\u003e \u003cp\u003e9 Linking the 7 Essentials 189\u003c\/p\u003e \u003cp\u003e10 Blueprint Companies for the Next Decade and Your Part in Them: An Epilogue 213\u003c\/p\u003e \u003cp\u003eAppendix A Top 100 Blueprint Companies 223\u003c\/p\u003e \u003cp\u003eAppendix B Delivering Breakthrough Benefits Drives Exponential Growth 227\u003c\/p\u003e \u003cp\u003eAppendix C Assessing Management’s Focus, Drive, and Ability 233\u003c\/p\u003e \u003cp\u003eAppendix D Methodology 237\u003c\/p\u003e \u003cp\u003eEndnotes 243\u003c\/p\u003e \u003cp\u003eIndex 253\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDAVID G. THOMSON\u003c\/b\u003e has been leading business growth for twenty years in general management and executive sales\/marketing at Nortel Networks and Hewlett-Packard. He also served as an associate principal during his five years at McKinsey \u0026amp; Company. Thomson graduated with an electrical engineering degree from the University of Waterloo and an MBA from the University of Western Ontario. He resides with his family in Overland Park, Kansas.   \u003c\/p\u003e\u003cp\u003eMicrosoft, Google, eBay, Staples, Genentech, Starbucks, Nike, and Harley-Davidson . . . these are just a few examples of an elite group of companies that have managed to turn billion-dollar ideas into billion-dollar businesses. What did these and other high-growth companies do to achieve such a goal? What blueprint do they follow to produce such results? Based on three years of in-depth research, David Thomson's \u003ci\u003eBlueprint to a Billion\u003c\/i\u003e™ approach provides the first quantitative assessment of the success pattern common across a distinct group of 387 \"blueprint companies\"—the 5% that have IPO'd since 1980 and grown to $1 billion in revenue. They represent America's highest growth companies; they uniquely achieved exponential revenue growth and returns. \u003c\/p\u003e\u003cp\u003eThis book is not about one unique company, its innovation, and the financial returns it achieved; it's about the quantifiable, success-based pattern—independent of economic cycles or industries—shared across this group of 387 elite companies. It's about how you can use seven common essentials to better your business, organization, team, or yourself and produce exponential growth. It's about executing the essentials and linking them. It's about taking the actions that matter while avoiding pitfalls. The 7 essentials explored are: \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential #1:\u003c\/b\u003e Create and Sustain a Breakthrough Value Proposition \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential#2:\u003c\/b\u003e Exploit a High-Growth Market Segment \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential #3:\u003c\/b\u003e Marquee Customers Shape the Revenue Powerhouse \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential #4:\u003c\/b\u003e Leverage Big Brother Alliances for Breaking into New Markets \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential #5:\u003c\/b\u003e Become the Masters of Exponential Returns \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential #6:\u003c\/b\u003e The Management Team: Inside-Outside Leadership \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEssential #7:\u003c\/b\u003e The Board: Comprised of Essentials Experts \u003c\/p\u003e\u003cp\u003eDivided into three comprehensive sections, \u003ci\u003eBlueprint to a Billion\u003c\/i\u003e will show you how to formulate a breakthrough value proposition, create exponential revenue growth—the most valuable and unique kind of growth—and seize the opportunity to garner exponential returns. More importantly, it provides practical guidelines that you, as a business leader at any level, can use to improve company performance from one year to the next. While the book is based on quantitative evidence, it provides insightful analysis and very personal stories from many blueprint company leaders. \u003c\/p\u003e\u003cp\u003eBoth fact-based and actionable, \u003ci\u003eBlueprint to a Billion\u003c\/i\u003e contains fresh research that provides valuable insights into success-based business building. Adopting and executing one or more essentials will maximize your growth—both personally and corporately. Executing all 7 essentials will enable your company to achieve unprece- dented exponential growth.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988849082597,"sku":"NP9780471747475","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471747475.jpg?v=1761781765","url":"https:\/\/k12savings.com\/es\/products\/blueprint-to-a-billion-isbn-9780471747475","provider":"K12savings","version":"1.0","type":"link"}