{"product_id":"black-business-secrets-500-tips-strategies-and-resources-for-the-african-american-entrepreneur-isbn-9781401929541","title":"Black Business Secrets: 500 Tips, Strategies, and Resources for the African American Entrepreneur","description":"\u003cp\u003e\"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?\" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—\"don’t be a worrier, be a warrior\"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":46300694675685,"sku":"NP9781401929541","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781401929541.jpg?v=1767722681","url":"https:\/\/k12savings.com\/es\/products\/black-business-secrets-500-tips-strategies-and-resources-for-the-african-american-entrepreneur-isbn-9781401929541","provider":"K12savings","version":"1.0","type":"link"}