{"product_id":"better-together-isbn-9781119452188","title":"Better Together","description":"\u003cp\u003e\u003cb\u003eIt is the year 2017 and gender equality and women \u003ci\u003ethriving\u003c\/i\u003e in work place without fear of sexual harassment or discrimination is the #1 unsolved social issue of our time.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBetter Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits\u003c\/i\u003e offers a rare and startling look at the business world through the lens of an expert looking in and plots out how ALL types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff.  It focuses on powerful and implementable solutions that any CEO, manager, or team leader can put to use to ensure that women thrive within the organization, leading to the business being more successful, customers happier, and employees more fulfilled.\u003c\/p\u003e \u003cp\u003eAuthor Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. These secrets are not just for tech companies, but for teams and companies in ANY industry.\u003c\/p\u003e \u003cp\u003eIt is the culmination of extensive research on the many issues that affect gender equality (or lack thereof) in the workplace, exhaustive interviews with many powerful female CEO's and executives who have been brave in sharing stories of their own personal struggles and triumphs, as well as Jonathan's own experiences as a male entrepreneur, CEO, and angel investor in supporting the advancement of women in business. The book also shows us why that’s not only the right thing to do, but the smart thing to do economically.\u003c\/p\u003e \u003cp\u003eWith the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the FULL potential of your workforce.\u003c\/p\u003e \u003cp\u003eThe data will amaze you and the real-world voices will inspire you, and with \u003ci\u003eBetter Together\u003c\/i\u003e you can achieve more success with more women on your team. If you care about inclusivity and beating the forces that prevent it, you will want to read this book.\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eWith Grace Kahng xi\u003c\/p\u003e \u003cp\u003eAbout the Author xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction xv\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSister, Where Art Thou? xv\u003c\/p\u003e \u003cp\u003eWhat Do I Know about Women? xvii\u003c\/p\u003e \u003cp\u003eIt’s Personal xix\u003c\/p\u003e \u003cp\u003eI Know We Can Do Better xxiii\u003c\/p\u003e \u003cp\u003eStraight Talk: Maria Hess xxiv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Men Must Change 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWelcome to Man Island 3\u003c\/p\u003e \u003cp\u003eThe Sad Truth of the Here and Now 4\u003c\/p\u003e \u003cp\u003eAnd It’s Complicated 8\u003c\/p\u003e \u003cp\u003eThe Bigger Picture 10\u003c\/p\u003e \u003cp\u003eOne Small Step for Womankind 11\u003c\/p\u003e \u003cp\u003eNight of the Living Bros 15\u003c\/p\u003e \u003cp\u003eWomen Don’t Get Funded 16\u003c\/p\u003e \u003cp\u003eGetting Harassed is Part of the Hustle 18\u003c\/p\u003e \u003cp\u003eMen Must Be Part of the Solution 24\u003c\/p\u003e \u003cp\u003eBe a Change Master 26\u003c\/p\u003e \u003cp\u003eStraight Talk: Lisa Conquergood 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Solution 1: Not Enough Women? Look Harder 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLook Harder Part A: Top of the Funnel 30\u003c\/p\u003e \u003cp\u003eWhat’s in a Name? Anonymize Resumes 30\u003c\/p\u003e \u003cp\u003eLook Harder Part B: Minding the Gap 32\u003c\/p\u003e \u003cp\u003eStacking the Loop and Mining for Diamonds 35\u003c\/p\u003e \u003cp\u003eSet Explicit Diversity Goals, Then Mirror Your Interview Loop to Match 37\u003c\/p\u003e \u003cp\u003ePay Big Bonuses for Employee Referrals of Candidates from Underrepresented Backgrounds 40\u003c\/p\u003e \u003cp\u003eMining for Diamonds and “Custom Grooming” 41\u003c\/p\u003e \u003cp\u003eStraight Talk: Lisa Maki 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Solution 2: In It to Win It: Supporting Women’s Development 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReverse Mentoring 49\u003c\/p\u003e \u003cp\u003eIncreasing Female Visibility 54\u003c\/p\u003e \u003cp\u003eStraight Talk: Eugenia Harvey 63\u003c\/p\u003e \u003cp\u003eStraight Talk: Maria Hess 64\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Solution 3: Listen Louder 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDragon Slayers and Deliberators 66\u003c\/p\u003e \u003cp\u003eStar Shooters and Stratosphere Blasters 68\u003c\/p\u003e \u003cp\u003eIdentical Pitches Yield Biased Results 70\u003c\/p\u003e \u003cp\u003eHow Men Can Change the Way They Listen 72\u003c\/p\u003e \u003cp\u003eStraight Talk: Karen Cooper 80\u003c\/p\u003e \u003cp\u003eStraight Talk: Susannah Malarkey 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Solution 4: Creating a Family-Forward Culture 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOne: No Meetings before 9:00 a.m. 86\u003c\/p\u003e \u003cp\u003eTwo: Men Should Take Just as Much Parental Leave as Women 89\u003c\/p\u003e \u003cp\u003eThree: Shut Down Email at Night 92\u003c\/p\u003e \u003cp\u003eFour: Create Family-Friendly Spaces, Not Bro-Friendly Spaces 96\u003c\/p\u003e \u003cp\u003eStraight Talk: Christina Watt 105\u003c\/p\u003e \u003cp\u003eStraight Talk: Dr. Tejal Desai 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Solution 5: Just Say No: High Performance Should Not Trump Bad Behavior 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCaught between a Rock and a Hard Place 108\u003c\/p\u003e \u003cp\u003eHow Long Has This Been Happening? 109\u003c\/p\u003e \u003cp\u003eReid Hoffman 112\u003c\/p\u003e \u003cp\u003eThe Cost of Ignoring the Problem 113\u003c\/p\u003e \u003cp\u003eD\u0026amp;I: Hire a Diversity and Inclusion Director 114\u003c\/p\u003e \u003cp\u003eWords Can Change the World: Say “No” to Bad Behavior Regardless of Performance Level 115\u003c\/p\u003e \u003cp\u003eBut Wait, There’s More 118\u003c\/p\u003e \u003cp\u003eStraight Talk: Laura Parmer Lohan 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Solution 6: Adopt the ERA at Your Company—Because Your Country Didn’t 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRevenge of the Housewife 124\u003c\/p\u003e \u003cp\u003eRevive the Equal Rights Amendment: Ratify Now 129\u003c\/p\u003e \u003cp\u003eAll is Not Lost 132\u003c\/p\u003e \u003cp\u003eStraight Talk: Melody McCloskey 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Solution 7: Stand Together or Fall Apart 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTouching the Third Rail 139\u003c\/p\u003e \u003cp\u003eGreat Expectations: Case Study 142\u003c\/p\u003e \u003cp\u003eIt’s Really Not Personal 145\u003c\/p\u003e \u003cp\u003eCome Together: Right Now! 147\u003c\/p\u003e \u003cp\u003eOur Unique Strengths as Women 148\u003c\/p\u003e \u003cp\u003eStraight Talk: Debbie Landa 151\u003c\/p\u003e \u003cp\u003eStraight Talk: Shelley Ross 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Solution 8: The Future: Raising Better Men 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShow That Mom is Incredible and Strong 156\u003c\/p\u003e \u003cp\u003eCommunicate Differently at Home 157\u003c\/p\u003e \u003cp\u003eBreak Out of the Man Box and Call Out Bro Behavior 158\u003c\/p\u003e \u003cp\u003eShow Him That Things That Are Traditionally “Feminine” Are Not “Less Than,” or Off-Limits 159\u003c\/p\u003e \u003cp\u003eShow Him New Heroes, Stories That Include Women and Girls 160\u003c\/p\u003e \u003cp\u003eStraight Talk: Grace Kahng 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Final Thoughts 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Note from Niniane Wang 165\u003c\/p\u003e \u003cp\u003eEndnotes 167\u003c\/p\u003e \u003cp\u003eAcknowledgments 169\u003c\/p\u003e \u003cp\u003eThe Better Together Pledge 171\u003c\/p\u003e \u003cp\u003eIndex 173\u003c\/p\u003e    \u003cp\u003e\u003cb\u003eJONATHAN SPOSATO\u003c\/b\u003e is chairman and co-founder of Geekwire, PicMonkey, and WeCount.org, and, in general, a serial startup founder. Since his early days as a high-performing player on the first Xbox and Xbox games business, he's gone on to add numerous awards for innovation, voted \"CEO of the Year\" for Picnik.com, receiving the University of Washington's \"Man of Integrity\" award, and becoming the only person to sell two companies to Google. He recently promised all his future investments to female-founded companies—another first in the technology industry.    \u003c\/p\u003e\u003cp\u003e\"When women are present, great things happen,\" according to Jonathan Sposato. As a perpetual innovator and world-class leader in the technology industry, he's shown many teams how to raise a startup into a disruptive phenomenon. In 2015 he became the first male investor who vowed to only fund startups with at least one female co-founder. Now, in this much-needed guidebook to being the change we need in business, he sheds light on the tremendous value women bring to leadership teams and details an eight-step strategy for evolving your workforce into a high-performing, gender-balanced unit. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBetter Together\u003c\/i\u003e is the deeply authentic and authoritative resource business owners, board members, and leaders at all levels need to develop a culture optimized to attract and retain the top talent in the industry regardless of gender. Through firsthand accounts, high-quality data, and real-world examples, it clearly reveals how too many corporate cultures cripple the company by feeding into outdated ways of thinking and behaving that are exclusionary to women. \u003c\/p\u003e\u003cp\u003eYou don't need to be a woman to understand this widely proven approach! It's written by a man who has spent his entire life looking in from the outside and found his way to achieving singular success by selling two companies to Google. Jonathan directly attributes the success of one of those companies to its completely balanced male to female team, and inside he gives you the fully attainable secrets to creating a workplace culture where every employee is empowered and encouraged to reach their full potential.   \u003c\/p\u003e\u003cp\u003eConveniently organized into specific solutions to the biggest walls dividing the collective power of your team, this everyday reference should be at your fingertips for its: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eActionable steps you can take to optimize your behavior, mindset, and communication style to create a gender-balanced team, department, and company culture\u003c\/li\u003e \u003cli\u003eComprehensive coverage of current gender-equity issues based on up-to-date gender communication research, recruitment practices, gender legislation, and personal insights from pioneers in gender awareness\u003c\/li\u003e \u003cli\u003eAuthoritative guidance on developing better products, increasing profitability, and improving employee retention—all while cutting costs—by leading a gender-balanced workforce\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you don't see an equal number of women and men when you look around your organization, get \u003ci\u003eBetter Together\u003c\/i\u003e and watch your bottom line grow the closer you get to balanced.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eBuild High-Performing Organizations with a Gender-Balanced Workforce\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBetter Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits\u003c\/i\u003e offers a rare and startling look at the business world through the lens of an expert looking in and plots out how all types of businesses can gain a competitive advantage and excel past competitors by simply nurturing an equal blend of men and women on leadership teams and staff. \u003c\/p\u003e\u003cp\u003eAuthor Jonathan Sposato knows the challenges facing women in startup tech and venture capital today because he specifically builds his companies with-out those obstacles. He credits the unprecedented success of his businesses on his brand of gender-balanced culture, and in this fully practical guidebook to his celebrated style of team building, he puts his eight secrets to profiting through diversity in your hands. \u003c\/p\u003e\u003cp\u003eBy fine tuning your behaviors, communication style, and approach to leadership building, both men and women can achieve their individual potential to produce: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA more successful business\u003c\/li\u003e \u003cli\u003eA growing customer base loyal to better products and services\u003c\/li\u003e \u003cli\u003eA fully committed and fulfilled workforce\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHis success is not an anomaly—and you might think there were more women in tech based on the data, but women aren't finding equal access to career-advancing opportunities in corporate cultures lacking in eight specific criteria. With the same entertaining and informative delivery that makes him a sought-after speaker worldwide, Jonathan walks you through adjusting your own culture to open the full potential of your workforce. \u003c\/p\u003e\u003cp\u003eThe data will amaze you and the real-world voices will inspire you, and with \u003ci\u003eBetter Together\u003c\/i\u003e you can achieve more success with more women on your team.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988804714725,"sku":"NP9781119452188","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119452188.jpg?v=1761781656","url":"https:\/\/k12savings.com\/es\/products\/better-together-isbn-9781119452188","provider":"K12savings","version":"1.0","type":"link"}