{"product_id":"becoming-a-personal-trainer-for-dummies-isbn-9781119891482","title":"Becoming a Personal Trainer For Dummies","description":"\u003cp\u003e\u003cb\u003eStrongarm your way into the fitness industry\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eInterested in becoming a personal trainer? \u003ci\u003eBecoming a Personal Trainer For Dummies\u003c\/i\u003e is, obviously, the book you need. Even if you know nothing about this career path and industry, this book will guide you through the basics and take you all the way through certification and getting your first job. We’re here to enlighten you on what’s involved in a personal training career and teach you everything you need to know to become certified. This updated edition covers current information on topics like social media, wearable technology, outdoor and virtual training, and newer workouts like CrossFit, Active Aging, and more. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn what it’s like to be a personal trainer and discover if this career is for you\u003c\/li\u003e \u003cli\u003eDistinguish the different types of personal training \u003c\/li\u003e \u003cli\u003eGet the latest on wearable technology and other tricks of the trade\u003c\/li\u003e \u003cli\u003eKnow what to expect when getting your certification and searching for jobs or clients\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAuthored by a longtime fit pro who knows personal training inside and out, \u003ci\u003eBecoming a Personal Trainer For Dummies \u003c\/i\u003eshares expert insights in a fun, digestible way. \u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Shaping Up to Be a Personal Trainer 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Introducing the World of Personal Training 9\u003c\/p\u003e \u003cp\u003eChapter 2: Getting Certified 23\u003c\/p\u003e \u003cp\u003eChapter 3: Building Your Skills 37\u003c\/p\u003e \u003cp\u003eChapter 4: Planning Your Start 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Becoming a Successful Personal Trainer 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5: Creating Your Business Plan 67\u003c\/p\u003e \u003cp\u003eChapter 6: Setting Up Shop 79\u003c\/p\u003e \u003cp\u003eChapter 7: Developing Sound Business Practices 97\u003c\/p\u003e \u003cp\u003eChapter 8: Flexing Your Marketing Muscles 117\u003c\/p\u003e \u003cp\u003eChapter 9: Retaining Your Clientele 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Putting the Personal into Personal Training 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10: Getting to Know You: Performing Initial Consultations 155\u003c\/p\u003e \u003cp\u003eChapter 11: The First Session: Performing the Fitness Assessment 171\u003c\/p\u003e \u003cp\u003eChapter 12: Before We Meet Again: Planning the Program 189\u003c\/p\u003e \u003cp\u003eChapter 13: Taking Your Client through the First Workout 205\u003c\/p\u003e \u003cp\u003eChapter 14: Choosing Exercises and Teaching Your Beginning Client 217\u003c\/p\u003e \u003cp\u003eChapter 15: Taking Your Client to the Next Level 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Growing Your Personal Training Business 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: Preparing for Growth: Automating and Documenting Your Workflow 239\u003c\/p\u003e \u003cp\u003eChapter 17: Hiring Additional Staff 251\u003c\/p\u003e \u003cp\u003eChapter 18: Establishing Your Business Culture 269\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 283\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Great Ways to Expand Your Services 285\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Helpful Tools 291\u003c\/p\u003e \u003cp\u003eChapter 21: Ten Ways to Be the Best Personal Trainer You Can Be 297\u003c\/p\u003e \u003cp\u003eIndex 305\u003c\/p\u003e \u003cp\u003e\u003cb\u003eShannon Austin\u003c\/b\u003e holds a Master of Science degree in Exercise Science \u0026amp; Health Promotion, with a concentration in Wellness Coaching. She was a personal trainer from 1999 to 2002 and went on to become the founder, owner, and personal trainer at Mota Fitness in Lake Oswego, Oregon.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePut some muscle into building a fitness career\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePursuing a career as a personal trainer can be a rewarding way to help others achieve their health goals. \u003ci\u003eBecoming a Personal Trainer For Dummies\u003c\/i\u003e walks you through getting certified, establishing a clientele, and taking your training skills to the next level. You’ll become everyone’s favorite trainer, starting with the initial consult. This guide gives you the latest on how to get certified, program design basics, and popular workouts like HIIT and TRX. Plus, you’ll learn how to master social media as you build your own business. Succeed in the fitness industry with \u003ci\u003eBecoming a Personal Trainer For Dummies.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside... \u003cul\u003e\n\u003cli\u003eExploring a career in fitness\u003c\/li\u003e \u003cli\u003eStarting a training business\u003c\/li\u003e \u003cli\u003eAttracting paying clients\u003c\/li\u003e \u003cli\u003ePlanning training programs\u003c\/li\u003e \u003cli\u003eGrowing your business and hiring additional trainers\u003c\/li\u003e \u003cli\u003eUsing technology tools and resources\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47988797505765,"sku":"NP9781119891482","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119891482.jpg?v=1761781627","url":"https:\/\/k12savings.com\/es\/products\/becoming-a-personal-trainer-for-dummies-isbn-9781119891482","provider":"K12savings","version":"1.0","type":"link"}