{"product_id":"becoming-a-graphic-and-digital-designer-isbn-9781118771983","title":"Becoming a Graphic and Digital Designer","description":"\u003cb\u003eBegin your graphic design career now, with the guidance of industry experts\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eBecoming a Graphic and Digital Designer\u003c\/i\u003e is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.\u003c\/p\u003e \u003cp\u003eDesign has become a multi-platform activity that involves aesthetic, creative, and technical expertise. \u003ci\u003eBecoming a Graphic and Digital Designer\u003c\/i\u003e shows readers that the field once known as \"graphic design\" is now richer and more inviting than ever before.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to think like a designer and approach projects systematically\u003c\/li\u003e \u003cli\u003eDiscover the varied career options available within graphic design\u003c\/li\u003e \u003cli\u003eGain insight from some of the leading designers in their fields\u003c\/li\u003e \u003cli\u003eCompile a portfolio optimized to your speciality of choice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGraphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. \u003ci\u003eBecoming a Graphic and Digital Designer\u003c\/i\u003e provides a roadmap and compass for the journey, which begins today.\u003c\/p\u003e \u003cp\u003eForeword viii\u003c\/p\u003e \u003cp\u003eGlossary x\u003c\/p\u003e \u003cp\u003eJob Opportunities xii\u003c\/p\u003e \u003cp\u003eJob Seeking xii\u003c\/p\u003e \u003cp\u003eThe Optimum Portfolio xiii\u003c\/p\u003e \u003cp\u003eFirst Impressions xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne: Graphic Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Inspirations and Motivations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMichael Bierut: On Being a Graphic Designer 17\u003c\/p\u003e \u003cp\u003eStephen Doyle: Selfish-In a Good Way 23\u003c\/p\u003e \u003cp\u003eStefan Sagmeister: On Being Self-Motivated 27\u003c\/p\u003e \u003cp\u003eArnold Schwartzman: Still Designing after All These Years 30\u003c\/p\u003e \u003cp\u003eGail Anderson: The Joys of Print Design 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Starting A Studio or Working for Someone Else\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLynda Decker: Mapping Out the Future 37\u003c\/p\u003e \u003cp\u003eFernando Music: From Boss to Employee 40\u003c\/p\u003e \u003cp\u003eAllison Henry Aver: Working Holistically 43\u003c\/p\u003e \u003cp\u003eRomain Raclin: Creative Space 46\u003c\/p\u003e \u003cp\u003eAlexander Isley: Staying Independent 49\u003c\/p\u003e \u003cp\u003eAgnieszka Gasparska: Small Is Sensible 54\u003c\/p\u003e \u003cp\u003eBobby Martin and Jennifer Kinon: Championing Design 58\u003c\/p\u003e \u003cp\u003eAntonio Alcalá: What a Dream Client Looks Like 62\u003c\/p\u003e \u003cp\u003eMark Pernice: From Band Member to Design Leader 65\u003c\/p\u003e \u003cp\u003eTamara Gildengers Connolly: Balancing Studio and Home 68\u003c\/p\u003e \u003cp\u003eAraba Simpson: One Person, All Alone 72\u003c\/p\u003e \u003cp\u003eMatt Luckhurst: Designing for Design Firms 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Partners on Partnering\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79\u003c\/p\u003e \u003cp\u003eStuart Rogers and Sam Eckersley: Sharing Responsibilities 82\u003c\/p\u003e \u003cp\u003eJustin Colt and Jose Fresneda: How Partners Becomes Partners 86\u003c\/p\u003e \u003cp\u003eGreg D'Onofrio and Patricia Belen: Two Partners, One Passion 90\u003c\/p\u003e \u003cp\u003eScott Buschkuhl: At Present We Are Three 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTwo: Design Genres\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Letters and Type\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarian Bantjes: Lettering as Art and Business 98\u003c\/p\u003e \u003cp\u003eAndy Cruz and Rich Roat: There's a Type Designer in the House 100\u003c\/p\u003e \u003cp\u003ePierre di Scuillo: Typography That Speaks Up 104\u003c\/p\u003e \u003cp\u003eRoss MacDonald: An Illustrator's Passion for Type 108\u003c\/p\u003e \u003cp\u003eRoberto de Vicq de Cumptich: For the Love of Type 112\u003c\/p\u003e \u003cp\u003eHow Many Typefaces Can You Love? (sidebar) 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Making Logos and Marks\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMark Fox: The Mark Maker 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Books and Book Jackets\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eScott-Martin Kosofsky: Making a Living Doing Books 123\u003c\/p\u003e \u003cp\u003eMichael Carabetta: Books and E-Books 127\u003c\/p\u003e \u003cp\u003ePaul Buckley: The Bookkeeper 130\u003c\/p\u003e \u003cp\u003eJim Heimann: Making Visual Books 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Editorial Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLen Small: Print Is Bouncing Back 141\u003c\/p\u003e \u003cp\u003eSusanna Shannon: Art Director Becomes Editor 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Social Innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMark Randall: Citizen Designer 149\u003c\/p\u003e \u003cp\u003eBob McKinnon: Socially Impactful Design 154\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Branding and Packaging\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSharon Werner: Approachable Design 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Illustration Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMichel Bouvet: Poster Man 163\u003c\/p\u003e \u003cp\u003eMirko Ilic: Design Is Like Classical Ballet 166\u003c\/p\u003e \u003cp\u003eSteve Brodner: Graphic Commentary and Design 170\u003c\/p\u003e \u003cp\u003eSteven Guarnaccia: The Old New Illustration 174\u003c\/p\u003e \u003cp\u003eNeil Gower: Fraudulent Graphic Designer 178\u003c\/p\u003e \u003cp\u003eCraig Frazier: Designing Pictures 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThree: Transitional Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Understanding Change\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRichard Saul Wurman: The Architect of Understanding 189\u003c\/p\u003e \u003cp\u003eCrossing Disciplines (sidebar) 191\u003c\/p\u003e \u003cp\u003ePetrula Vrontikis: Creating Interactions 193\u003c\/p\u003e \u003cp\u003eErik Adigard: The Experience of the Information 196\u003c\/p\u003e \u003cp\u003eVéronique Marrier: Graphic Design as a Cause 200\u003c\/p\u003e \u003cp\u003eMaking Transitions: Returning to School with Barbara DeWilde (sidebar) 203\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Eccentrics and Design Quirkiness\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCharles S. Anderson: Celebrating Commercial Art 205\u003c\/p\u003e \u003cp\u003eAntoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208\u003c\/p\u003e \u003cp\u003eLudovic Houplain\/H5: Getting an Oscar for Graphic Design 210\u003c\/p\u003e \u003cp\u003eCary Murnion: Designing Cooties 214\u003c\/p\u003e \u003cp\u003eNick Ace: Speaking Frankly 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 What Comes Next\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTimothy Goodman: Disposable Ideas 221\u003c\/p\u003e \u003cp\u003eRyan Feerer: Making Design Meals 224\u003c\/p\u003e \u003cp\u003eDesign Entrepreneurship (sidebar) 227\u003c\/p\u003e \u003cp\u003eFranco Cervi: \"I Am Reckless!\" 228\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFour: Digital Design\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Interactive Multimedia Installations and Interfaces\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDebugging the Language of Digital Job Titles (sidebar) 233\u003c\/p\u003e \u003cp\u003eJeroen Barendse: Subverting the Mental Map 234\u003c\/p\u003e \u003cp\u003eJulien Gachadoat: Demomaking for a Living 237\u003c\/p\u003e \u003cp\u003eAda Whitney: The New Motion 240\u003c\/p\u003e \u003cp\u003eDefining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241\u003c\/p\u003e \u003cp\u003eDefining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242\u003c\/p\u003e \u003cp\u003eJean-Louis Fréchin: Asking the Right Questions 243\u003c\/p\u003e \u003cp\u003eAlexander Chen: Working for Google (sidebar) 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Designing Apps for Mobile Devices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSean Bumgarner: Between Text and Images 247\u003c\/p\u003e \u003cp\u003eMichel Chanaud: Always Learning 250\u003c\/p\u003e \u003cp\u003eJohn Kilpatrick: Designer as Accelerator 255\u003c\/p\u003e \u003cp\u003eNicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256\u003c\/p\u003e \u003cp\u003eTypography on the Web, by Jason Santa Maria (sidebar) 258\u003c\/p\u003e \u003cp\u003eFrédérique Krupa: Games as Powerful Motivators 260\u003c\/p\u003e \u003cp\u003eGirls and Games (sidebar) 262\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 E-Commerce with a Soul\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRandy J. Hunt: Growing into a Job 265\u003c\/p\u003e \u003cp\u003eLucy Sisman: Online Editorial Ventures 269\u003c\/p\u003e \u003cp\u003eNancy Kruger Cohen: Addicted to Startups 272\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 User Experience Specialists\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBruce Charonnat: Understanding Human-Computer Interaction 277\u003c\/p\u003e \u003cp\u003eMichael Aidan: Using the Audience as Media 279\u003c\/p\u003e \u003cp\u003eHugh Dubberly: Mapping the Relationship between Ideas 282\u003c\/p\u003e \u003cp\u003eMatthew Stadler: To Publish: To Create a Public for Books 288\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 Geeks, Programmers, Developers, Tinkerers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrieder Nake: Controlling Computers with Our Thoughts 293\u003c\/p\u003e \u003cp\u003eMark Webster: Iterations and Algorithms 296\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFive: Design Education\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Making Choices\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAndrea Marks: Old School, New School 308\u003c\/p\u003e \u003cp\u003eLita Talarico: Educating Design Entrepreneurs 311\u003c\/p\u003e \u003cp\u003eRudi Meyer: Developing the Righ Attitude 314\u003c\/p\u003e \u003cp\u003eLucille Tenazas: Idiosyncratic Contexts 317\u003c\/p\u003e \u003cp\u003eLiz Danzico: Interfacing with UX 320\u003c\/p\u003e \u003cp\u003eAllan Chochinov: The Maker Generation 322\u003c\/p\u003e \u003cp\u003eDavid Carroll: Students and Surveillance 325\u003c\/p\u003e \u003cp\u003eAPPS That Track, by David Carroll (sidebar) 327\u003c\/p\u003e \u003cp\u003eAppendix 1 College Directory 328\u003c\/p\u003e \u003cp\u003eAppendix 2 Additional Reading 330\u003c\/p\u003e \u003cp\u003eIndex 332\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSteven Heller\u003c\/b\u003e is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including \u003ci\u003ePrint, Eye,\u003c\/i\u003e and \u003ci\u003eBaseline\u003c\/i\u003e. Steven writes the \"Visuals\" column for the \u003ci\u003eNew York Times\u003c\/i\u003e Book Review.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eVéronique Vienne\u003c\/b\u003e writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDesign, redefined—a guide to your career options in one of this century's most exciting fields\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding on the past successes of \u003ci\u003eBecoming a Graphic Designer and Becoming a Digital Designer\u003c\/i\u003e, this newly combined fifth edition addresses the demands of finding and succeeding at a design career in the 21st century. \u003c\/p\u003e\u003cp\u003eWith an emphasis on portfolio-building and requirements, this single-source guide contains portfolio inspiration from experts in graphic design fields like advertising, data visualization, and film design. \u003c\/p\u003e\u003cp\u003eInterviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations at a variety of companies and firms. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOver 80 interviews and essays from people who have already \"made it\"\u003c\/li\u003e \u003cli\u003eInternational coverage of digital and traditional design work\u003c\/li\u003e \u003cli\u003eHundreds of striking images from real portfolios\u003c\/li\u003e \u003cli\u003eAccess to 10 video interviews with real designers at work\u003c\/li\u003e \u003cli\u003eDiscussion of specific career options in print, interactive, and motion design.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFrom landing competitive jobs to setting out on your own or starting your own studio, \u003ci\u003eBecoming a Graphic and Digital Designer\u003c\/i\u003e has the advice and information you need to get going.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988797047013,"sku":"NP9781118771983","price":47.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118771983.jpg?v=1761781624","url":"https:\/\/k12savings.com\/es\/products\/becoming-a-graphic-and-digital-designer-isbn-9781118771983","provider":"K12savings","version":"1.0","type":"link"}