{"product_id":"becoming-a-category-of-one-isbn-9780470496350","title":"Becoming a Category of One","description":"\u003cp\u003eA revised and updated edition of the bestselling \"no-nonsense guide to beating the competition.\"-\u003ci\u003ePublisher's Weekly\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBecoming a Category of One\u003c\/i\u003e reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.\u003c\/p\u003e \u003cp\u003eWhether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This \u003ci\u003eSecond Edition\u003c\/i\u003e includes a new chapter on \"tie breakers,\" updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRevised and updated to remain relevant to today's market conditions and new innovations\u003c\/li\u003e \u003cli\u003eA new edition of the bestselling title from the author of \u003ci\u003eIndispensable\u003c\/i\u003e and \u003ci\u003eWork Like You're Showing Off\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eToday's struggling economy puts even greater importance on the theory and practice of business differentiation\u003c\/li\u003e \u003cli\u003eThis edition includes 20 percent new material; if you liked the original edition, you'll love this new \u003ci\u003eSecond Edition\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eReliable, proven advice that works for businesses of any size in any industry\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow more than ever, you have to differentiate your business from the competition to succeed. \u003ci\u003eBecoming a Category of One\u003c\/i\u003e gives you the blueprint for building your own extraordinary business.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e1 We Just Decided to Go 1\u003c\/p\u003e \u003cp\u003e2 What’s Your Story? 27\u003c\/p\u003e \u003cp\u003e3 Success Means You Know What Used to Work 53\u003c\/p\u003e \u003cp\u003e4 The Commodity Trap 77\u003c\/p\u003e \u003cp\u003e5 Your Brand Is Everything 97\u003c\/p\u003e \u003cp\u003e6 The Three Rules 117\u003c\/p\u003e \u003cp\u003e7 The New Customer Reality 139\u003c\/p\u003e \u003cp\u003e8 Tiebreakers 159\u003c\/p\u003e \u003cp\u003e9 Case Study: Tractor Supply Company 183\u003c\/p\u003e \u003cp\u003e10 The Future Category of One 209\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e \u003cp\u003eAbout the Author 251\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOE CALLOWAY\u003c\/b\u003e is a consultant on employee engagement and performance whose client list reads like a \u003ci\u003eWho’s Who\u003c\/i\u003e of business—from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM. He speaks frequently on business trends and has been inducted into the International Speakers Hall of Fame. For more information, visit JoeCalloway.com.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eBecoming a Category of One, Second Edition \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJoe Calloway’s \u003ci\u003eBecoming a Category of One\u003c\/i\u003e redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated \u003ci\u003eSecond Edition\u003c\/i\u003e, Calloway rethinks, repositions, and reenergizes that message. A new chapter on “tiebreakers” provides lessons on differentiation from companies like Zappos, Apple Computer, Netflix, Café du Monde, Hyundai, and In-N-Out Burger. \u003c\/p\u003e\u003cp\u003eCalloway also includes cutting-edge ideas on the Category of One company of the future from an extraordinary list of guest contributors, including bestselling authors Larry Winget (\u003ci\u003eIt’s Called Work for a Reason!\u003c\/i\u003e) and Mark Sanborn (\u003ci\u003eThe Fred Factor\u003c\/i\u003e), Gen-Y expert Jake Greene, Pinnacle Financial Partners CEO Terry Turner, business strategists Randy Pennington and John Spence, branding expert Jack Sims, corporate consultant Chuck Feltz, customer service gurus Scott McKain and John DiJulius, sales and marketing expert Sue Remes, and motivational legend Jim Cathcart. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eBecoming a Category of One\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“Shows what it takes to build a brand on something more than just product. This book inspires us to go for greatness and to win by using our hearts as well as our minds.”\u003cbr\u003e—Ken Blanchard, coauthor, \u003ci\u003eThe One Minute Manager \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eBecoming a Category of One\u003c\/i\u003e will delineate how you can differentiate yourself from others who do what you do, how to become positioned in your marketplace, and how to make your customers love you and need you.”\u003cbr\u003e—Jeffrey Gitomer, author, \u003ci\u003eThe Little Red Book of Selling \u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988796555493,"sku":"NP9780470496350","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470496350.jpg?v=1761781623","url":"https:\/\/k12savings.com\/es\/products\/becoming-a-category-of-one-isbn-9780470496350","provider":"K12savings","version":"1.0","type":"link"}