{"product_id":"be-the-best-at-what-matters-most-isbn-9781118569870","title":"Be the Best at What Matters Most","description":"\u003cb\u003eWinners in business aren't the ones who do the most things; the winners are the ones who do the most important things\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBe the Best at What Matters Most\u003c\/i\u003e is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate \"wow\" factors of high quality performance, consistency and relentless improvement.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThought provoking questions, activities, and action steps are built into every section of the book\u003c\/li\u003e \u003cli\u003eAuthor Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBe the Best at What Matters Most\u003c\/i\u003e will help you and your team focus on taking the actions that maximize results, growth, and profit.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 The Only Strategy You Will Ever Need 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Business at Bill’s Burgers 3\u003c\/p\u003e \u003cp\u003e“Amaze” and “Delight” 3\u003c\/p\u003e \u003cp\u003eMoruga Scorpion Peppers 4\u003c\/p\u003e \u003cp\u003eWhat If He Made a Better Hamburger? 4\u003c\/p\u003e \u003cp\u003eWhat Do You Think? 5\u003c\/p\u003e \u003cp\u003eAn Undeniable Premise 5\u003c\/p\u003e \u003cp\u003eWe Make It Too Complex 6\u003c\/p\u003e \u003cp\u003eThat’s the Problem 6\u003c\/p\u003e \u003cp\u003eIt Ends up Being about the Customer 7\u003c\/p\u003e \u003cp\u003eYou’re Spread Too Thin 8\u003c\/p\u003e \u003cp\u003eThe Three or Four Things 9\u003c\/p\u003e \u003cp\u003eYou Don’t Need Gimmicks 9\u003c\/p\u003e \u003cp\u003eIf You Win on the Basics, You Win It All 10\u003c\/p\u003e \u003cp\u003eThere are No Silver Bullets; There’s Just the Bomb 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 It’s Really Not That Complicated 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuild Better Cars. Imagine That 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 So Good at the Basics That You’re Cutting Edge 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSubstance, Not Flash 19\u003c\/p\u003e \u003cp\u003eA Powerful Lesson 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Deciding What Matters Most 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining the Problem 25\u003c\/p\u003e \u003cp\u003eSomebody’s Got to Buy 26\u003c\/p\u003e \u003cp\u003eThe Main Thing 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Different Answers—All of Them Right 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWide Open Choices 37\u003c\/p\u003e \u003cp\u003eJoe Calloway 37\u003c\/p\u003e \u003cp\u003eBenjamin Franklin Plumbing 39\u003c\/p\u003e \u003cp\u003eWine to Water 41\u003c\/p\u003e \u003cp\u003ePinnacle Financial Partners 41\u003c\/p\u003e \u003cp\u003eSouthwest Airlines 42\u003c\/p\u003e \u003cp\u003eAn Advertising Agency That I Read about Many Years Ago 43\u003c\/p\u003e \u003cp\u003eSomebody at Citi Cards 45\u003c\/p\u003e \u003cp\u003eWhat Fits Us Best? 45\u003c\/p\u003e \u003cp\u003eIt’s Worth Doing Wrong 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Relevance, Innovation, and Constant Improvement 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Moving Target 51\u003c\/p\u003e \u003cp\u003eBetter Tomorrow Than You Were Today 51\u003c\/p\u003e \u003cp\u003eLip Service 51\u003c\/p\u003e \u003cp\u003eImprove Constantly and Forever 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Culture, Focus, and More Focus: Memphis Invest 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Little Company with Powerful Lessons 57\u003c\/p\u003e \u003cp\u003eGet the Fundamentals Right 57\u003c\/p\u003e \u003cp\u003eThe Culture Book 58\u003c\/p\u003e \u003cp\u003eA Handful of Numbers 60\u003c\/p\u003e \u003cp\u003eAbsolute Intention and Focus 61\u003c\/p\u003e \u003cp\u003eClarity about Expectations 61\u003c\/p\u003e \u003cp\u003eMeetings as Opportunities 62\u003c\/p\u003e \u003cp\u003eRelationships That Wow 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Working in the Business 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking When You Should Be Working 69\u003c\/p\u003e \u003cp\u003e“When It is Time to Work in Your Business,” by \u003ci\u003eDr. Jeff Cornwall\u003c\/i\u003e 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Three is the Magic Number: Smile Brands 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThese Three Things 75\u003c\/p\u003e \u003cp\u003ePick a Lane 76\u003c\/p\u003e \u003cp\u003eThe G3 Approach 76\u003c\/p\u003e \u003cp\u003eThe Power of Simplicity 76\u003c\/p\u003e \u003cp\u003eThe Ultimate Sophistication 77\u003c\/p\u003e \u003cp\u003eSo Much Less Effort 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Winning and Losing Inside the Box 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere Aren’t Any Shortcuts 81\u003c\/p\u003e \u003cp\u003eDeliver on Your Promise Every Time 81\u003c\/p\u003e \u003cp\u003eThey’ve Taken Their Eyes Off the Ball 81\u003c\/p\u003e \u003cp\u003eIf You Win on the Basics, You Win It All 81\u003c\/p\u003e \u003cp\u003eBarneys versus Nordstrom 82\u003c\/p\u003e \u003cp\u003eIt’s a Sucker’s Game 83\u003c\/p\u003e \u003cp\u003eI’ll Happily Take the Doughnut 83\u003c\/p\u003e \u003cp\u003eYour “Table Stakes” Aren’t Working 84\u003c\/p\u003e \u003cp\u003eBells and Whistles Wear Off 84\u003c\/p\u003e \u003cp\u003eGlitz or Profit? 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Random versus Consistent 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat a Wonderful Story! 89\u003c\/p\u003e \u003cp\u003eThat’s the Trap 89\u003c\/p\u003e \u003cp\u003eRegular, Everyday Customers 90\u003c\/p\u003e \u003cp\u003eIf You Lose Inside the Box 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Simplicity and the Blue-Tip Flame 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Can Move Mountains 95\u003c\/p\u003e \u003cp\u003eWhat You Need is a Force Multiplier 95\u003c\/p\u003e \u003cp\u003eGet Your Thinking Clean Enough 96\u003c\/p\u003e \u003cp\u003eBlue-Tip Flame 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 The Trap: Let’s Do More 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBetter is Better 101\u003c\/p\u003e \u003cp\u003eLost in Trying to Be the Best 101\u003c\/p\u003e \u003cp\u003eFor Alabama Football, It’s Process 103\u003c\/p\u003e \u003cp\u003eTreating Patients Like Customers 104\u003c\/p\u003e \u003cp\u003eWhen Patients Talk Back 105\u003c\/p\u003e \u003cp\u003eThe Patients’ Lists 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Clarity, Process, and Profit: bytes of knowledge 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow They Did It 111\u003c\/p\u003e \u003cp\u003eThe First Order of Business 112\u003c\/p\u003e \u003cp\u003eThey are a Business Partner 113\u003c\/p\u003e \u003cp\u003eThey Could Be Doing Better 113\u003c\/p\u003e \u003cp\u003eDefining Their Culture 114\u003c\/p\u003e \u003cp\u003eThe Monday Morning Boost 115\u003c\/p\u003e \u003cp\u003ePlug the Holes in the Bucket 116\u003c\/p\u003e \u003cp\u003eWorkflow and Time Tracking 118\u003c\/p\u003e \u003cp\u003eGet a Checklist 118\u003c\/p\u003e \u003cp\u003eEverything Tracked through the System 119\u003c\/p\u003e \u003cp\u003eEducating the Employees and Getting Buy-In 120\u003c\/p\u003e \u003cp\u003eHow to Run a Business 121\u003c\/p\u003e \u003cp\u003eThe Coffee Shop Generation 121\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 What Matters Most to Your Team 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Employees Matters, Too 127\u003c\/p\u003e \u003cp\u003eUnderstanding 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Culture Drives Results 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThat’s a Shame 133\u003c\/p\u003e \u003cp\u003eBy Accident or Intentional? 133\u003c\/p\u003e \u003cp\u003eEverything in Alignment 134\u003c\/p\u003e \u003cp\u003eMaking Culture Mean Something 134\u003c\/p\u003e \u003cp\u003eYou Have to Fire Them 136\u003c\/p\u003e \u003cp\u003eWho Would Stay? Who Would Go? 137\u003c\/p\u003e \u003cp\u003eTrue North 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 How Brands Win 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConsistently Better at the Basics 143\u003c\/p\u003e \u003cp\u003eAmazon 143\u003c\/p\u003e \u003cp\u003eCoca-Cola 144\u003c\/p\u003e \u003cp\u003eFedEx 144\u003c\/p\u003e \u003cp\u003eApple 145\u003c\/p\u003e \u003cp\u003eTarget 145\u003c\/p\u003e \u003cp\u003eFord 146\u003c\/p\u003e \u003cp\u003eStarbucks 146\u003c\/p\u003e \u003cp\u003eSouthwest Airlines 146\u003c\/p\u003e \u003cp\u003eNordstrom 147\u003c\/p\u003e \u003cp\u003eIt Works 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 How the Internet is Killing Hype 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy You Bought the Chutney 151\u003c\/p\u003e \u003cp\u003eConsumers Aren’t Shy 152\u003c\/p\u003e \u003cp\u003eThey’re Talking about You 152\u003c\/p\u003e \u003cp\u003ePalm Trees, Azure Blue Skies, and . . . Cockroaches 153\u003c\/p\u003e \u003cp\u003e“I Would Like to Apologize” 155\u003c\/p\u003e \u003cp\u003eDo What You Say You’ll Do 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Leadership: Grunder Landscaping Company 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Kid Was the Best 159\u003c\/p\u003e \u003cp\u003eThe Responsibility of Leadership 160\u003c\/p\u003e \u003cp\u003eGetting Buy-In 161\u003c\/p\u003e \u003cp\u003eSpider-Man, Doughnuts, and Thank-You Notes 163\u003c\/p\u003e \u003cp\u003eYou Can’t Just Put These Things on a Piece of Paper 164\u003c\/p\u003e \u003cp\u003eTalk about It and Live It All the Time 164\u003c\/p\u003e \u003cp\u003eHe is True North 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20 When Everything is Pursued, the Important is Neglected 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToo Much Pressure 169\u003c\/p\u003e \u003cp\u003eSister Bear’s Nightmare 169\u003c\/p\u003e \u003cp\u003eExecuting in the Game They are In 170\u003c\/p\u003e \u003cp\u003ePurpose versus Panic 170\u003c\/p\u003e \u003cp\u003e\u003cb\u003e21 The Rules You Can Break 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Fortunately, We Don’t Know Any of Them” 175\u003c\/p\u003e \u003cp\u003eVisions and Missions are Great—and Optional 175\u003c\/p\u003e \u003cp\u003eOne Size Does Not Fit All 176\u003c\/p\u003e \u003cp\u003eChanging the World . . . Maybe 177\u003c\/p\u003e \u003cp\u003e“We Make Great Carburetors” 179\u003c\/p\u003e \u003cp\u003eA Purpose That Took Morale Lower 179\u003c\/p\u003e \u003cp\u003eYou’re Kidding, Right? 180\u003c\/p\u003e \u003cp\u003eIt’s Just Supposed to Be Effective 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003e22 Focus 3 Ninety 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Matters the Most Right Now? 185\u003c\/p\u003e \u003cp\u003eA New Approach to Focus? 186\u003c\/p\u003e \u003cp\u003eWhere Do We Improve Right Now? 186\u003c\/p\u003e \u003cp\u003eMake It Last 187\u003c\/p\u003e \u003cp\u003eGet Absolute Clarity 187\u003c\/p\u003e \u003cp\u003eWhat You’ll Learn 188\u003c\/p\u003e \u003cp\u003e\u003cb\u003e23 It’s 11:30 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking Action 193\u003c\/p\u003e \u003cp\u003eThe Obstacle of Not Knowing 193\u003c\/p\u003e \u003cp\u003eTake Out the Trash 194\u003c\/p\u003e \u003cp\u003eSomeone Busier Than You is Running 195\u003c\/p\u003e \u003cp\u003eIt’s 11:30 195\u003c\/p\u003e \u003cp\u003e\u003cb\u003e24 Ideas That Matter Most 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e25 More Resources 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOE CALLOWAY \u003c\/b\u003eis a leading performance expert who has helped hundreds of companies and entrepreneurs create and sustain success through his unique interactive keynote presentations that challenge people to take action on what matters most in their businesses. Joe has published five books, including \u003ci\u003eBecoming a Category of One\u003c\/i\u003e and \u003ci\u003eIndispensable\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWhat if you, your team, \u003c\/b\u003eor your entire organization had absolute clarity about what was most important, and that’s where all of your energy was focused? Imagine the force multiplier of that kind of shared sense of direction, purpose, and priorities.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBe the Best at What Matters Most\u003c\/i\u003e reveals the one essential strategy for business leaders, entrepreneurs, and those who aspire to lead. Simplify the way you think about your business. Success isn’t about doing everything, it’s about doing the most important things.  \u003c\/p\u003e\u003cp\u003eIn a tough market, it’s tempting to look for shortcuts. Reality check: There aren’t any shortcuts. \u003ci\u003eBe the Best at What Matters Most\u003c\/i\u003e teaches that the way to create results, growth, and profit is to be so good at the basics that you are cutting edge. What an audacious idea—outperform your competition on those things that create real value for your customer. Through real-world examples, engaging activities, and thought-provoking guidance, this book shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConstantly improve on just a few things that create the greatest value for the customer\u003c\/li\u003e \u003cli\u003eClarify expectations and build a culture around quality\u003c\/li\u003e \u003cli\u003eReplace random acts of “wow” with consistently excellent service\u003c\/li\u003e \u003cli\u003eIdentify the areas of your business that have become too complicated and simplify them\u003c\/li\u003e \u003cli\u003eDiscover what motivates your employees and colleagues most\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eInstill in yourself and your team a shared sense of direction, purpose, and priorities by focusing on the most important things for your company’s success. \u003ci\u003eBe the Best at What Matters Most\u003c\/i\u003e helps you clarify and simplify, and when you can do that, you can move mountains.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988795244773,"sku":"NP9781118569870","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118569870.jpg?v=1761781617","url":"https:\/\/k12savings.com\/es\/products\/be-the-best-at-what-matters-most-isbn-9781118569870","provider":"K12savings","version":"1.0","type":"link"}