{"product_id":"basics-of-nonprofit-publicity-isbn-9781118691694","title":"Basics of Nonprofit Publicity","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCopy writing\u003c\/li\u003e \u003cli\u003eMedia buyers\u003c\/li\u003e \u003cli\u003eRural media\u003c\/li\u003e \u003cli\u003eInterviews\u003c\/li\u003e \u003cli\u003ePress releases\u003c\/li\u003e \u003cli\u003eConferences\u003c\/li\u003e \u003cli\u003eClient spotlights\u003c\/li\u003e \u003cli\u003eCrisis preparation\u003c\/li\u003e \u003cli\u003eMedia relation policies\u003c\/li\u003e \u003cli\u003ePress release policies\u003c\/li\u003e \u003cli\u003eSocial media\u003c\/li\u003e \u003cli\u003eStrategic plans\u003c\/li\u003e \u003cli\u003eMedia databases\u003c\/li\u003e \u003cli\u003eOnline and offline press kits\u003c\/li\u003e \u003cli\u003eOnline tools\u003c\/li\u003e \u003cli\u003eStaff preparation\u003c\/li\u003e \u003cli\u003ePress conferences\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e CHAPTER 1 Crafting Compelling News Releases and Features (Pages: 4-7) \u003cp\u003eCHAPTER 2 Attracting Media Interest and Attention (Pages: 8-11)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Cultivating Productive Media Relations (Pages: 12-15)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Assembling Effective Press Kits (Pages: 16-19)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Successfully Navigating Interviews and Press Conferences (Pages: 20-24)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Generating Publicity for Your Event (Pages: 25-28)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Drafting Appropriate Policies and Guidelines (Pages: 29-32)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Reaching Out through Social Media (Pages: 33-38)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Raising Awareness and Boosting Community Support (Pages: 39-44)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988792000741,"sku":"NP9781118691694","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118691694.jpg?v=1761781607","url":"https:\/\/k12savings.com\/es\/products\/basics-of-nonprofit-publicity-isbn-9781118691694","provider":"K12savings","version":"1.0","type":"link"}