{"product_id":"bankruption-isbn-9781119273851","title":"Bankruption","description":"\u003cb\u003eCommunity banking can flourish in the face of fintech and global competition with a fresh approach to strategy\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBankruption + Website\u003c\/i\u003e offers a survival guide for community banks and credit unions searching for relevance amidst immense global competition and fintech startups. Author John Waupsh is the Chief Innovation Officer at Kasasa, where he helps spearhead financial product development and implementation across hundreds of institutions. In this guide, he draws on more than a decade in the industry to offer clear, practical advice for competing with the megabanks, direct banks, non-banks, and financial technology companies.\u003c\/p\u003e \u003cp\u003eThe discussion separates futurist thinking from today's realities, and dispels common myths surrounding the U.S. community banking model in order to shed light on the \u003ci\u003ereal\u003c\/i\u003e challenges facing community banking institutions. It follows with clear solutions, proven strategies, and insight from experts across banking and fintech. All arguments are backed by massive amounts of data, and the companion website provides presentation-ready visualizations to help you kickstart change within your team.\u003c\/p\u003e \u003cp\u003eIn the U.S. and around the globe, fintech companies and non-banks alike are creating streams of banking services that are interesting, elegant, and refreshing—and they're winning the hearts and minds of early adopters. Not a one-size-fits-all approach, this book offers many different tactics for community banks and credit unions to compete and flourish in the new world.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnalyze fintech's threat to the community banking model\u003c\/li\u003e \u003cli\u003eLearn where community banking must improve to compete\u003c\/li\u003e \u003cli\u003eDisprove the myths to uncover the real challenges banks face\u003c\/li\u003e \u003cli\u003eAdopt proven strategies to bring your organization into the future\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCommunity banks and credit unions were once the go-to institutions for local relationship banking, but their asset share has been on the decline for three decades as the big banks just got bigger. Now, fintech companies are exploiting inefficiencies in the traditional banking model to streamline service and draw even more market share, as community banking executives are left at a loss for fresh tactics and forward-looking strategy. \u003ci\u003eBankruption + Website\u003c\/i\u003e shows how community banks can be saved, and provides a proven path to success.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eAdditional Thanks xvii\u003c\/p\u003e \u003cp\u003eChapter 1: An Overview of the Bankruption 1\u003c\/p\u003e \u003cp\u003eChapter 2: Community Banking is Broken 7\u003c\/p\u003e \u003cp\u003eChapter 3: The Opportunity for Community Financial Institutions 75\u003c\/p\u003e \u003cp\u003eChapter 4: Advice from Others 157\u003c\/p\u003e \u003cp\u003eChapter 5: Finishing Move 257\u003c\/p\u003e \u003cp\u003eAbout the Author 269\u003c\/p\u003e \u003cp\u003eAbout the Companion Website 271\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOHN WAUPSH\u003c\/b\u003e is a renowned speaker at top FinTech and banking conferences. With one hand in community banking and the other in FinTech, he is well-regarded for balancing straight-talk consultation with research-backed ideation. Waupsh has pioneered integrated FinTech and nancial marketing solutions, including Kasasa\u003csup\u003e®\u003c\/sup\u003e, a national brand of nancial products offered exclusively at hundreds of community nancial institutions around the United States.\u003c\/p\u003e  \u003cp\u003eFor the last three decades, community banks and credit unions have watched their asset share decline as consumers give less value to local relationship banking and migrate to bigger banks. Now, new FinTech companies focused on streamlining service by exploiting inefficiencies in the traditional banking model are taking away even more market share and leaving community banking executives at a loss for how to regain relevance.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eBankruption\u003c\/i\u003e dispels the most widely believed myths about community banking and presents tactical guidance for short- and long-term survival planning. \u003c\/p\u003e\u003cp\u003eInside, you’ll see it is truly a matter of survival for community banks and credit unions by way of up-to-date data revealing why they are fading into the past. \u003c\/p\u003e\u003cp\u003eA potent combination of primer, inspiration, and game plan, this practical guide reveals what FinTech really means to community banking and illuminates a variety of different ways to embrace and create solutions centered on attracting and retaining account holders. \u003c\/p\u003e\u003cp\u003eBusy executives and board members can find solutions for today—not a hypothetical tomorrow—in illustrative examples from the real world illuminated by easy-to-understand explanations. \u003c\/p\u003e\u003cp\u003eThen, hear from a remarkable collection of more than twenty real-world industry pioneers who are growing their organizations using the methodologies inside to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePut together a data-supported, motivating innovation agenda everyone can support\u003c\/li\u003e \u003cli\u003eRewrite the denition of community banking and fully explore all the benets of partnering with FinTech to create personalized, scalable services\u003c\/li\u003e \u003cli\u003eAssess and develop methods of gaining consumer insight and improving the overall customer experience\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eForget what you have read about the assured demise of community banks and credit unions. With a renewed focus and a commitment to shed “what got us this far” thinking, community banking can thrive in this time of extraordinary change. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eBankruption\u003c\/i\u003e is the groundbreaking survival guide for leadership at community banks and credit unions that cuts through the FinTech hype and offers solutions for today. \u003c\/p\u003e\u003cp\u003eDon’t forget to access this book’s valuable companion website, which contains dozens of downloadable color charts ready-made for presentations!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988788068581,"sku":"NP9781119273851","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119273851.jpg?v=1761781592","url":"https:\/\/k12savings.com\/es\/products\/bankruption-isbn-9781119273851","provider":"K12savings","version":"1.0","type":"link"}