{"product_id":"balancing-green-isbn-9780262037723","title":"Balancing Green","description":"\u003cb\u003eAn expert on business strategy offers a pragmatic take on how businesses of all sizes balance the competing demands of profitability and employment with sustainability.\u003c\/b\u003e\u003cp\u003eThe demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, \u003ci\u003eand \u003c\/i\u003eenvironmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes—from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia—navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability. \u003c\/p\u003e\u003cp\u003eSheffi, author of the widely read \u003ci\u003eThe Resilient Enterprise\u003c\/i\u003e, argues that business executives' personal opinions on environmental sustainability  are irrelevant. The business merits of environmental sustainability are based on the fact that even the most ardent climate change skeptics in the C-suite face natural resource costs, public relations problems, regulatory burdens, and a green consumer segment. Sheffi presents three basic business rationales for corporate sustainability efforts: cutting costs, reducing risk, and achieving growth. \u003c\/p\u003e\u003cp\u003eFor companies, sustainability is not a simple case of “profits versus planet” but is instead a more subtle issue of (some) people versus (other) people—those looking for jobs and inexpensive goods versus others who seek a pristine environment. This book aims to help companies satisfy these conflicting motivations for both economic growth and environmental sustainability.\u003c\/p\u003eA must-read.... A well-researched book that cuts through many of the fallacies and wishful thinking that surrounds sustainability.—\u003ci\u003eForbes\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eSustainability is a hot button issue, and Sheffi's book is likely to spur debate.\u003c\/p\u003e—\u003ci\u003eSupply Chain Management Review\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eA book that aims to help companies decide what types of sustainability efforts make sense for them from a business standpoint and what efforts do not.\u003c\/p\u003e—\u003ci\u003eDC Velocity\u003c\/i\u003e—\u003cbr\u003e\u003cbr\u003e\u003cp\u003e——\u003c\/p\u003eYossi Sheffi is Elisha Gray II Professor of Engineering Systems at MIT and Director of the MIT Center for Transportation and Logistics. He has worked with leading manufacturers and logistics service providers around the world on operations and strategy issues and is the author of three award-winning books: \u003ci\u003eThe Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage, Logistics Clusters: Delivering Value and Driving Growth,\u003c\/i\u003e and \u003ci\u003eThe Power of Resilience: How the Best Companies Manage the Unexpected\u003c\/i\u003e, all published by the MIT Press.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":44867092578533,"sku":"NP9780262037723","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262037723.jpg?v=1767722132","url":"https:\/\/k12savings.com\/es\/products\/balancing-green-isbn-9780262037723","provider":"K12savings","version":"1.0","type":"link"}