{"product_id":"attention-this-book-will-make-you-money-isbn-9780470599273","title":"Attention! This Book Will Make You Money","description":"\u003cb\u003eDrive Web traffic and take your business into the future\u003c\/b\u003e  \u003cp\u003eIn todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAttention!\u003c\/i\u003e gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe tools, techniques and tricks to get attention online and turn that attention into profit\u003c\/li\u003e \u003cli\u003eThe theory behind the importance of making your mark on the Internet\u003c\/li\u003e \u003cli\u003eHow other businesses and individuals made money from online marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, \u003ci\u003eAttention!\u003c\/i\u003e is the key to success.\u003c\/p\u003e  Thank You.  \u003cp\u003eGet My Attention!\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Attention Marketing.\u003c\/p\u003e \u003cp\u003e2 No More Apologizing.\u003c\/p\u003e \u003cp\u003e3 Don’t You Want to Be \"That Guy!\"?\u003c\/p\u003e \u003cp\u003e4 How Do I Become \"That Guy\"?\u003c\/p\u003e \u003cp\u003e5 Can My Business Be \"That Guy!\"?\u003c\/p\u003e \u003cp\u003e6 From Idea to Success In Eight Hours.\u003c\/p\u003e \u003cp\u003e7 Press Releases Don't Get Press Anymore.\u003c\/p\u003e \u003cp\u003e8 Help Me Help You.\u003c\/p\u003e \u003cp\u003e9 Mark Cuban Hates Me.\u003c\/p\u003e \u003cp\u003e10 New Jersey Man Sells Brooklyn Bridge . . . for $14.95!\u003c\/p\u003e \u003cp\u003e11 One Video Got My Message Through.\u003c\/p\u003e \u003cp\u003e12 The Million-Dollar Question!\u003c\/p\u003e \u003cp\u003e13 26 Ways to Generate Killer Ideas.\u003c\/p\u003e \u003cp\u003e14 Three Truths to Coming up with Great Ideas.\u003c\/p\u003e \u003cp\u003e15 Do Think Outside of the Box and What Can Happen When You Do.\u003c\/p\u003e \u003cp\u003e16 Do You Market Outrageously?\u003c\/p\u003e \u003cp\u003e17 You Can't Do It? That's the Wrong Way to Think!\u003c\/p\u003e \u003cp\u003e18 What's Your Hook?\u003c\/p\u003e \u003cp\u003e19 A Few More Things about Good Brand Names . . . .\u003c\/p\u003e \u003cp\u003e20 Determination, Diligence, and Discipline.\u003c\/p\u003e \u003cp\u003e21 Marketing and Sales 101.\u003c\/p\u003e \u003cp\u003e22 It's All about Pain.\u003c\/p\u003e \u003cp\u003e23 The Universal Truths of Selling on the Web.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24 Making Money on the Web.\u003c\/p\u003e \u003cp\u003e25 Do People Really Make Millions Online?\u003c\/p\u003e \u003cp\u003e26 So How Do People Make Money Online?\u003c\/p\u003e \u003cp\u003e27 What’s Your $$$ Number?\u003c\/p\u003e \u003cp\u003e28 Membership Sites \u0026amp; Recurring Revenue, Oh My!\u003c\/p\u003e \u003cp\u003e29 CD or DVD Continuity Programs.\u003c\/p\u003e \u003cp\u003e30 Boot Camps and Training Sessions.\u003c\/p\u003e \u003cp\u003e31 Group Coaching.\u003c\/p\u003e \u003cp\u003e32 Keeping Subscribers.\u003c\/p\u003e \u003cp\u003e33 Reusing Content.\u003c\/p\u003e \u003cp\u003e34 Bonuses Rule!\u003c\/p\u003e \u003cp\u003e35 A Regular Guy Becomes the King of Continuity.\u003c\/p\u003e \u003cp\u003e36 The Tools.\u003c\/p\u003e \u003cp\u003e37 Got a Brand in Mind Yet?\u003c\/p\u003e \u003cp\u003e38 Affiliate Marketing.\u003c\/p\u003e \u003cp\u003e39 Social Media.\u003c\/p\u003e \u003cp\u003e40 Can I Use Social Media to Make Money?\u003c\/p\u003e \u003cp\u003e41 Need a Job, Try Facebook.\u003c\/p\u003e \u003cp\u003e42 More Power to the People (on Facebook).\u003c\/p\u003e \u003cp\u003e43 Attention! Videos Can Make Money.\u003c\/p\u003e \u003cp\u003e44 Getting into the Online Video Game.\u003c\/p\u003e \u003cp\u003e45 Let's Get Viral!\u003c\/p\u003e \u003cp\u003e46 Walking the Walk.\u003c\/p\u003e \u003cp\u003e47 How to Distribute Web Videos.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e48 That Question Mark Guy.\u003c\/p\u003e \u003cp\u003e49 Speaking of Questions . . . .\u003c\/p\u003e \u003cp\u003e50 Farting Sounds Make Us Laugh, But Is Anyone Buying?\u003c\/p\u003e \u003cp\u003e51 Mmm, Mmm, Good!\u003c\/p\u003e \u003cp\u003e52 Is All Attention Good?\u003c\/p\u003e \u003cp\u003e53 Image Counts.\u003c\/p\u003e \u003cp\u003e54 Do You Have a Voice?\u003c\/p\u003e \u003cp\u003e55 Crazy = Success Question.\u003c\/p\u003e \u003cp\u003e56 Why Do Some People Get Attention Yet Can't Monetize It?\u003c\/p\u003e \u003cp\u003e57 The Web Is Full of Copycats'\u003c\/p\u003e \u003cp\u003e58 Customer Evangelists Rule.\u003c\/p\u003e \u003cp\u003e59 Luxury versus Need.\u003c\/p\u003e \u003cp\u003e60 Getting Attention the Old-Fashioned Way.\u003c\/p\u003e \u003cp\u003e61 Power to the People.\u003c\/p\u003e \u003cp\u003e62 One \"Hell\" of an Attention-Getter.\u003c\/p\u003e \u003cp\u003e63 Astonish Me!\u003c\/p\u003e \u003cp\u003e64 Does Making S#% Up to Get Attention Work?\u003c\/p\u003e \u003cp\u003e65 The Best Job in the World.\u003c\/p\u003e \u003cp\u003e66 Porn and Pancakes at Church.\u003c\/p\u003e \u003cp\u003e67 The Worst Is Sometimes Better Than the Best.\u003c\/p\u003e \u003cp\u003e68 Five Cents Is More Memorable Than Free.\u003c\/p\u003e \u003cp\u003e69 Sometimes It’s the Little Ideas That Work Best.\u003c\/p\u003e \u003cp\u003e70 Stalker or Author? Who Cares? It Worked!\u003c\/p\u003e \u003cp\u003e71 An Idea Turned into Millions!\u003c\/p\u003e \u003cp\u003eConclusion This Book was Written for You.\u003c\/p\u003e \u003cp\u003eBut Wait . . . There's More!\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cb\u003eJim F. Kukral\u003c\/b\u003e is an award-winning blogger, professional speaker, and Web consultant and entrepreneur who focuses on building innovative Internet marketing projects. For over fifteen yearshe has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst \u0026amp; Young, and Progressive Auto Insurance harness the power of online marketing. Jim is credited with building some of the first major Fortune 500 Web sites and blogs, as well as launching online businesses that have helped millions find success online. Jim serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes on Internet marketing, Web monetization, and social media to students around the globe. He has been featured as an industry leader in Forbes, the \u003ci\u003eWall Street Journal\u003c\/i\u003e, the \u003ci\u003eNew York Times\u003c\/i\u003e, \u003ci\u003eBusinessWeek\u003c\/i\u003e, \u003ci\u003eBrandweek\u003c\/i\u003e, and \u003ci\u003eEntrepreneur\u003c\/i\u003e.  What's the one common factor among entrepreneurs who create and grow successful online businesses today? \u003cb\u003eAttention.\u003c\/b\u003e They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? \u003ci\u003eAttention!\u003c\/i\u003e \u003ci\u003eThis Book Will Make You Money\u003c\/i\u003e is \u003cb\u003ethe only guide you need\u003c\/b\u003e.  \u003cp\u003eWhether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits.\u003c\/p\u003e \u003cp\u003eIn easy, bite-size sections, \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e gives you winning techniques and strategies including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreating a \u003cb\u003ecompelling hook\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eMaintaining \u003cb\u003ea good brand name\u003c\/b\u003e online\u003c\/li\u003e \u003cli\u003eGoing from \u003cb\u003eidea to success\u003c\/b\u003e in 8 hours\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e26 ways\u003c\/b\u003e to generate killer ideas\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003e3 truths\u003c\/b\u003e for coming up with great ideas\u003c\/li\u003e \u003cli\u003eMaking money from \u003cb\u003eonline videos\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eMaking money with \u003cb\u003esocial media\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eGetting and keeping \u003cb\u003esubscribers\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eThe \u003cb\u003euniversal truths\u003c\/b\u003e of selling on the Web\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with case studies, references, and proven examples of what works online, \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e is your one-stop road map for success in today's social Web marketplace.\u003c\/p\u003e  \u003cb\u003ePraise for Attention!\u003c\/b\u003e  \u003cp\u003e\"Face it. Nobody remembers bland, vanilla marketing. Attitude is what you need for your business to stand out and make money. Get \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e because . . . well . . . this book WILL make you money.\"\u003cbr\u003e —\u003cb\u003eAnita Campbell\u003c\/b\u003e, founder, SmallBizTrends.com\u003c\/p\u003e \u003cp\u003e\"Are you ready to stand out and get your business the attention it deserves? Then there's only one thing to do: buy this book. Other books tell people about blogging and social networking, but no books have been written that show how to actually use those tools and more important, to actually get things done through specific examples and how-to case studies.\"\u003cbr\u003e —\u003cb\u003eMark Cuban\u003c\/b\u003e, owner, Dallas Mavericks; investor and entrepreneur; Chairman of HDNet\u003c\/p\u003e \u003cp\u003e\"Jim Kukral has sent us a clear message about the vital and increasingly important role that attention plays in our lives. We'd all be wise to pay close attention to that message.\"\u003cbr\u003e —\u003cb\u003eRobert B. Cialdini\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling business author of \u003ci\u003eInfluence: Science and Practice\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"If you listened to your friends and neighbors about what to do in business, you would probably fail. It would be all the middle-of-the-road, tried-and-false stuff. If you read \u003ci\u003eAttention! This Book Will Make You Money\u003c\/i\u003e and tried just a couple of these things, you will probably succeed. Take the success route—it's a lot more fun. Buy this book.\"\u003cbr\u003e —\u003cb\u003eJon Spoelstra\u003c\/b\u003e, author of \u003ci\u003eMarketing Outrageously\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"When you know what your brand stands for and you're ready to get all the attention you can handle, this book will show you how.\"\u003cbr\u003e —\u003cb\u003eJohn Jantsch\u003c\/b\u003e, author of \u003ci\u003eDuct Tape Marketing\u003c\/i\u003e and \u003ci\u003eThe Referral Engine\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988775026917,"sku":"NP9780470599273","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470599273.jpg?v=1761781541","url":"https:\/\/k12savings.com\/es\/products\/attention-this-book-will-make-you-money-isbn-9780470599273","provider":"K12savings","version":"1.0","type":"link"}