{"product_id":"attention-is-the-new-currency-isbn-9781637748800","title":"Attention is the New Currency","description":"\u003cb\u003eA savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eToday, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.\u003cbr\u003e \u003cbr\u003eBut how do you create a lasting platform that can thrive in a swamp of competing content?\u003cbr\u003e \u003cbr\u003eA practical guide to smart social media strategy, \u003ci\u003eAttention Is the New Currency\u003c\/i\u003e breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:\u003cbr\u003e \u003cul\u003e \u003cli\u003eIdentify your niche and authentically connect with your audience\u003c\/li\u003e \u003cli\u003eStay on top of trends, understand your analytics, and strategically go viral\u003c\/li\u003e \u003cli\u003eGracefully navigate online hate and create a cancel-proof personal platform\u003c\/li\u003e \u003cli\u003eEstablish steady business practices for yourself and healthy, burnout-free boundaries\u003c\/li\u003e \u003cli\u003eReach out to brands, write winning pitches, and land your dream partnerships\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eWhether you’re starting from scratch or scaling an existing platform to a larger audience, \u003ci\u003eAttention Is the New Currency\u003c\/i\u003e will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":48505311199461,"sku":"NP9781637748800","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_2830cd65-cb24-4da0-83c0-3dfa024745ed.jpg?v=1775167631","url":"https:\/\/k12savings.com\/es\/products\/attention-is-the-new-currency-isbn-9781637748800","provider":"K12savings","version":"1.0","type":"link"}