Attention-Grabbing Events

Originally published by Stevenson, Inc., this practical resource covers a wide variety of strategies to help garner more attention and support for nonprofit events. In addition to tips, techniques, and best practices, it includes examples successfully used by other nonprofit organizations and associations.

Important topics covered include:

• Event publicity
• Leveraging important dates and anniversaries
• Employee retirement
• Awards
• Supporter engagement
• Celebrity involvement
• Grand openings
• Guest engagement
• Holiday events
• Fundraising
• Organization and planning

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Announcements, Press Releases and Promotional Strategies (Pages: 4-6)

CHAPTER 2 Leveraging Anniversaries and Milestones (Pages: 7-10)

CHAPTER 3 Awards and Appreciation Events (Pages: 11-15)

CHAPTER 4 Programs and Experiences that Make an Impact (Pages: 16-20)

CHAPTER 5 Utilizing Celebrities and Speakers (Pages: 21-24)

CHAPTER 6 Construction and Dedication Events (Pages: 25-27)

CHAPTER 7 Engaging Tours and Open Houses (Pages: 28-31)

CHAPTER 8 Reaching Out through Volunteer-Focused Events (Pages: 32-35)

CHAPTER 9 Notable Fundraisers and Friend-Raisers (Pages: 36-43)

CHAPTER 10 Keys to Creating Top-Notch Events (Pages: 44-48)

CHAPTER 11 Online, Virtual and Electronic Tools (Pages: 49-52)

Scott C. Stevenson is the editor of Attention-Grabbing Events: Nonprofit Events That Draw Interest and Support to Your Cause, published by Wiley.