{"product_id":"annual-giving-primer-isbn-9781118691977","title":"Annual Giving Primer","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBoard responsibility\u003c\/li\u003e \u003cli\u003eAnnual giving strategies\u003c\/li\u003e \u003cli\u003ePledge fulfillment\u003c\/li\u003e \u003cli\u003eImproved donor giving\u003c\/li\u003e \u003cli\u003eDirect mail appeals\u003c\/li\u003e \u003cli\u003eExpanding donor bases\u003c\/li\u003e \u003cli\u003eAnnual gift brochures\u003c\/li\u003e \u003cli\u003eEvent management\u003c\/li\u003e \u003cli\u003ePhonathons\u003c\/li\u003e \u003cli\u003eGiving analysis\u003c\/li\u003e \u003cli\u003eChallenge gifts\u003c\/li\u003e \u003cli\u003eGift clubs\u003c\/li\u003e \u003cli\u003eFundraising in challenging economic times\u003c\/li\u003e \u003cli\u003eCourting area businesses\u003c\/li\u003e \u003cli\u003eOnline donations\u003c\/li\u003e \u003cli\u003eFirst-time donors\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e CHAPTER 1 Turn to Challenge Gifts to Bolster Gift Income (Pages: 4-80) \u003cp\u003eCHAPTER 2 Tried-and-Tested Retention Efforts (Pages: 10-15)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Gift Clubs and Other Ways to Upgrade Donor's Giving (Pages: 16-23)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Work to Broaden Your Donor Base and Raise More First-Time Gifts (Pages: 24-28)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Turn to Board Members, Volunteers and Groups for Help (Pages: 29-35)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Work to Improve Direct Mail Appeal Results (Pages: 36-42)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 How to Boost Phonathon Results (Pages: 43-47)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Special Events Will Add to Your Bottom Line (Pages: 48-55)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Raise More Annual Gifts Via Your Website, E-Mail (Pages: 56-63)\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds (Pages: 64-68)\u003c\/p\u003e \u003cp\u003eCHAPTER 11 Handouts, Collateral Materials Help Support Your Request (Pages: 69-73)\u003c\/p\u003e \u003cp\u003eCHAPTER 12 Annual Giving Ideas and Examples Worth Doing (Pages: 74-80)\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of Annual Giving Primer: How to Boost Annual Giving Results, Even in a Down Economy, 2010 Edition, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988741996773,"sku":"NP9781118691977","price":84.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118691977.jpg?v=1761781410","url":"https:\/\/k12savings.com\/es\/products\/annual-giving-primer-isbn-9781118691977","provider":"K12savings","version":"1.0","type":"link"}