{"product_id":"analog-isbn-9780262544498","title":"Analog","description":"\u003cb\u003eWhy, surrounded by screens and smart devices, we feel a deep connection to the analog—vinyl records, fountain pens, Kodak film, and other nondigital tools.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe’re surrounded by screens; our music comes in the form of digital files; we tap words into a notes app. Why do we still crave the “realness” of analog, seeking out vinyl records, fountain pens, cameras with film? In this volume in the MIT Press Essential Knowledge series, Robert Hassan explores our deep connection to analog technology. Our analog urge, he explains, is about what we’ve lost from our technological past, something that’s not there in our digital present. We’re nostalgic for what we remember indistinctly as somehow more real, more human. Surveying some of the major developments of analog technology, Hassan shows us what’s been lost with the digital.\u003cbr\u003e \u003cbr\u003eAlong the way, he discusses the appeal of the 2011 silent, black-and-white Oscar-winning film \u003ci\u003eThe Artis\u003c\/i\u003e\u003cu\u003et\u003c\/u\u003e; the revival of the non-e-book book; the early mechanical clocks that enforced prayer and worship times; and the programmable loom. He describes the effect of the typewriter on Nietzsche’s productivity, the pivotal invention of the telegraph, and the popularity of the first televisions despite their iffy picture quality.\u003cbr\u003eThe transition to digital is marked by the downgrading of human participation in the human-technology relationship. We have unwittingly unmoored ourselves, Hassan warns, from the anchors of analog technology and the natural world. Our analog nostalgia is for those ancient aspects of who and what we are.Series Foreword ix\u003cbr\u003eAcknowledgments xi\u003cbr\u003e1 Introduction 1\u003cbr\u003e2 Being Analog 13\u003cbr\u003e3 Retro Analog (The Zombie in the Digital Machine) 37\u003cbr\u003e4 Ancient Analog: Writing, Computer, Clock 63\u003cbr\u003e5 Mechanical Analog: Conquest by the Machine 91\u003cbr\u003e6 Electronic Analog 129\u003cbr\u003e7 Analog to Digital 171\u003cbr\u003eGlossary 213\u003cbr\u003eNotes 219\u003cbr\u003eFurther Reading 225\u003cbr\u003eIndex 227Robert Hassan is Professor of Media and Communication at the University of Melbourne. He is the author of \u003ci\u003eThe Condition of Digitality\u003c\/i\u003e, \u003ci\u003eThe Age of Distraction\u003c\/i\u003e, and other books.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46303799541989,"sku":"NP9780262544498","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262544498.jpg?v=1767721529","url":"https:\/\/k12savings.com\/es\/products\/analog-isbn-9780262544498","provider":"K12savings","version":"1.0","type":"link"}