Almost Reckless

“Almost Reckless is not just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —Will Guidara, bestselling author of Unreasonable Hospitality

Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million business when she realized she was working toward someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead.

Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms. 

In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it.

With humor and practicality she coaches you in how to determine what success means to you, including:

• why you don’t have to listen to the data guys
• why you should be a Creative Pragmatist
• why sticking to your principles isn’t incompatible with success
• why work/life balance is bullshit

Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives, and anyone who wants a working life that feels aligned with who they truly are.“Almost Reckless is not just a book, it’s a permission slip. It’s about the courage it takes to step off the algorithm’s path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.” —WILL GUIDARA, AUTHOR OF UNREASONABLE HOSPITALITY

“The ultimate playbook on how to be true to yourself, make your own rules, and, most importantly, always be someone who turns roadblocks into opportunities.” —BOBBI BROWN, MAKEUP ARTIST AND FOUNDER OF JONES ROAD BEAUTY

“An essential read for anyone who aspires to do big things in life.” —WENDY FINERMAN, OSCAR-WINNING FILM PRODUCER

“A book for every creative person who’s learning to trust their gut.” —SHERRI McMULLEN, FOUNDER AND CEO OF McMULLENAmy Smilovic is the founder and creative director of Tibi. She launched the brand with $15,000 and no formal fashion training in 1997 and today helms a company that is vastly different than the one she, or anyone in her industry, could have envisioned. She is the author of The Creative Pragmatist, a wife and a mother of two sons, and describes herself as feeling content. Very content.