{"product_id":"all-about-sponsorships-isbn-9781118690376","title":"All About Sponsorships","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with information to help fund needed programs and services, supplement annual gift revenue, avoid budget cutbacks, and meet or exceed annual fundraising goals through sponsorships.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eSponsorship guidelines\u003c\/li\u003e \u003cli\u003eBusiness alliances\u003c\/li\u003e \u003cli\u003eBenefits for corporate sponsors\u003c\/li\u003e \u003cli\u003eDirect mail\u003c\/li\u003e \u003cli\u003ePartnerships and collaboration\u003c\/li\u003e \u003cli\u003eSponsor recognition\u003c\/li\u003e \u003cli\u003eDos and Don’ts with sponsorships\u003c\/li\u003e \u003cli\u003eEffective Communication\u003c\/li\u003e \u003cli\u003eSponsor benefits\u003c\/li\u003e \u003cli\u003ePrioritizing funding needs\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Setting the Sponsorship Stage (Pages: 4-47)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Identifying Sponsorship Opportunities (Pages: 10-14)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Identifying \u0026amp; Prioritizing Likely Sponsors (Pages: 15-20)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Selecting Appropriate Sponsorship Perks (Pages: 21-23)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Drafting the Proposal (Pages: 24-27)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Ways to Approach would-be Sponsors (Pages: 28-33)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Making the Ask (Pages: 34-37)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Stewarding \u0026amp; Retaining Sponsors (Pages: 38-41)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Additional Strategies for Securing Sponsorships (Pages: 42-47)\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of All About Sponsorships, 2nd Edition, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988714275045,"sku":"NP9781118690376","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118690376.jpg?v=1761781300","url":"https:\/\/k12savings.com\/es\/products\/all-about-sponsorships-isbn-9781118690376","provider":"K12savings","version":"1.0","type":"link"}