{"product_id":"ai-and-strategic-communication-isbn-9781394275403","title":"AI and Strategic Communication","description":"\u003cp\u003e\u003cb\u003eProvides an essential guide to AI's impact on PR practices, ethics, and societal implications\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAs AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. \u003c\/p\u003e\u003cp\u003eCovering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. \u003c\/p\u003e\u003cp\u003eOffering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, \u003ci\u003eAI and Strategic Communication:\u003c\/i\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePresents cutting-edge research from experts in AI, PR, and media ethics\u003c\/li\u003e   \u003cli\u003eDiscusses emerging AI-driven technologies and their implications for PR professionals\u003c\/li\u003e   \u003cli\u003eDiscusses AI's impact on democracy, misinformation, and truth in public discourse\u003c\/li\u003e   \u003cli\u003eIncludes a forward-looking analysis of AI's evolving role in communication\u003c\/li\u003e \u003cli\u003eOffers recommendations for future research and professional adaptation\u003c\/li\u003e \u003cli\u003eFeatures research-backed insights, practical strategies, and real-world case studies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a multidisciplinary approach to communication in the digital age, \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication. \u003c\/p\u003e\u003cp\u003eNotes on Editors\u003c\/p\u003e \u003cp\u003eList of Contributors\u003c\/p\u003e \u003cp\u003eForeword\u003c\/p\u003e \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAcknowledgement\u003c\/p\u003e \u003cp\u003eIntroduction \u003cset the introduction as listed in below order\u003e\u003c\/set\u003e\u003c\/p\u003e \u003cp\u003eAIandPR-MarkoGrobelnik-COLOR 30Dec2024\u003c\/p\u003e \u003cp\u003eIntroduction-Final\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Staying Human in a Smart Machine World\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnne Gregory, Swati Virmani\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: AI and Privacy: Privacy Concerns in the Public Sphere\u003c\/b\u003e\u003cbr\u003e Tugce Ertem-Eray, Eyun-Jung Ki\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: AI, Activism, and Strategic Communication: Grappling with Evolving Power Dynamics\u003c\/b\u003e\u003cbr\u003e Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Anxiety and Education: How Not to Become Obsolete\u003c\/b\u003e\u003cbr\u003e Cheng Chen, Qian Xu\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: AI Strategies and Tools for Public Relations Practitioners\u003c\/b\u003e\u003cbr\u003e Stephen Waddington\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Linking AI With Internal Communication: A Systematic Review\u003c\/b\u003e\u003cbr\u003e Yi Luo, Dongdong Yang, Hua Jiang\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession\u003c\/b\u003e\u003cbr\u003e Jukka Niittymaa, Joel Mero, Vilma Luoma-aho\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Collaborating with AI: The Next Frontier of Crisis Communication\u003c\/b\u003e\u003cbr\u003e Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Human-Robot Communication and Organizational Public Relationships\u003c\/b\u003e\u003cbr\u003e Jeyoung Oh, Eyun-Jung Ki\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Democracy and Public Deliberations in an AI-Mediated World\u003c\/b\u003e\u003cbr\u003e Anca Anton\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Deepfakes in Subversive Strategic Communication: Challenges and Responses\u003c\/b\u003e\u003cbr\u003e Sergei Samoilenko, Inna Suvorova\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: AI, Biases, and Cultures: Values in a Machine World\u003c\/b\u003e\u003cbr\u003e Shannon Bowen, Evgeny N. Pashentsev\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Strategic Communication for AI: How Strategic Communication Makes AI Socially Accepted\u003c\/b\u003e\u003cbr\u003e Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003cbr\u003e Yang Cheng, Wanjun He, Jinzhe Qiao, Dejan Verčič\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eYANG CHENG\u003c\/b\u003e is an Associate Professor at North Carolina State University One of Stanford University’s top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDEJAN VERČIČ\u003c\/b\u003e is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePR and Strategic Communication in the Age of AI\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eArtificial Intelligence is revolutionizing the field of public relations, reshaping media strategies, crisis management, and audience engagement. \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e explores how AI is transforming communication practices, from automating tasks and analyzing data to influencing public perception and decision-making. Contributions by leading scholars and practitioners examine AI’s role in shaping the future of PR while offering critical insights into its opportunities, challenges, and ethical considerations. \u003c\/p\u003e\u003cp\u003eWith real-world case studies and cutting-edge research, \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e delves into AI’s impact on corporate communication, activism, misinformation, and media ethics. It provides practical frameworks for integrating AI into PR strategies while maintaining transparency, accountability, and human oversight. Covering topics such as algorithmic bias, AI-driven storytelling, and the evolving relationship between technology and truth, this comprehensive resource equips readers with the knowledge to navigate the digital communication landscape responsibly. \u003c\/p\u003e\u003cp\u003eProviding the insights necessary to understand and leverage AI’s growing influence in the communication industry, \u003ci\u003eAI and Strategic Communication\u003c\/i\u003e is a must-have for students, scholars, and professionals in public relations, media studies, and strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47988708376805,"sku":"NP9781394275403","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394275403.jpg?v=1761781276","url":"https:\/\/k12savings.com\/es\/products\/ai-and-strategic-communication-isbn-9781394275403","provider":"K12savings","version":"1.0","type":"link"}