{"product_id":"agile-by-design-isbn-9781118905661","title":"Agile by Design","description":"\u003cb\u003eAchieve greater success by increasing the agility of analytics lifecycle management\u003c\/b\u003e \u003cp\u003e\u003ci\u003eAgile by Design\u003c\/i\u003e offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. You will explore, in-depth, what analytics projects are and why they are set apart from traditional development initiatives. Beyond merely defining analytics projects, \u003ci\u003eAgile by Design\u003c\/i\u003e equips you with the information you need to apply agile methodologies in a way that tailors your approach to individual initiatives—and the needs of your projects and team. \u003c\/p\u003e\u003cp\u003eLifecycle management is a complex subject area, and with the increasingly important integration of analytics into multiple facets of business models, understanding how to use agile tools while managing a product lifecycle is essential to maintaining a competitive edge in today's professional world. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGain an understanding of the principles, processes, and practices associated with effective analytic lifecycle management\u003c\/li\u003e \u003cli\u003eDiscover techniques that will enable you to successfully initiate, plan, and execute analytic development projects with an eye for the opportunity to engage agile methodologies\u003c\/li\u003e \u003cli\u003eUnderstand agile development frameworks\u003c\/li\u003e \u003cli\u003eIdentify which agile methodologies are best for different frameworks—and how to apply them throughout the analytic development lifecycle\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith analytics becoming increasingly important in today's business world, you need to understand and apply agile methodologies in order to meet rising standards of efficiency and effectiveness. \u003ci\u003eAgile by Design\u003c\/i\u003e is the perfect reference for project managers, CFOs, IT managers, and marketing managers who want to cultivate a relevant, forward-thinking lifecycle management style. \u003c\/p\u003e\u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003eAbout the Author xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Adjusting to a Customer-Centric Landscape 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt’s a Whole New World 1\u003c\/p\u003e \u003cp\u003eFrom Customer-Aware to Customer-Centric 3\u003c\/p\u003e \u003cp\u003eBeing Customer-Centric, Operationally Efficient, and Analytically Aware 6\u003c\/p\u003e \u003cp\u003eOur Example in Motion 9\u003c\/p\u003e \u003cp\u003eEnabling Innovation 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Analytic Lifecycle 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Are Analytics, Anyway? 13\u003c\/p\u003e \u003cp\u003eAnalytics in Your Organization 15\u003c\/p\u003e \u003cp\u003eCase Study Example 17\u003c\/p\u003e \u003cp\u003eBeyond IT: The Business Analytic Value Chain 18\u003c\/p\u003e \u003cp\u003eAnalytic Delivery Lifecycle 19\u003c\/p\u003e \u003cp\u003eStage One—Perform Business Discovery 20\u003c\/p\u003e \u003cp\u003eStage Two—Perform Data Discovery 21\u003c\/p\u003e \u003cp\u003eStage Three—Prepare Data 22\u003c\/p\u003e \u003cp\u003eStage Four—Model Data 23\u003c\/p\u003e \u003cp\u003eStage Five—Score and Deploy 24\u003c\/p\u003e \u003cp\u003eStage Six—Evaluate and Improve 25\u003c\/p\u003e \u003cp\u003eGetting Started 25\u003c\/p\u003e \u003cp\u003eSummary 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Getting Your Analytic Project off the Ground 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Day in the Life 29\u003c\/p\u003e \u003cp\u003eVisioning 30\u003c\/p\u003e \u003cp\u003eFacilitating Your Visioning Session 32\u003c\/p\u003e \u003cp\u003eThink Like a Customer 33\u003c\/p\u003e \u003cp\u003eSummary 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Project Justification and Prioritization 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrganizational Value of Analytics 37\u003c\/p\u003e \u003cp\u003eAnalytic Demand Management Strategy 38\u003c\/p\u003e \u003cp\u003eResults 40\u003c\/p\u003e \u003cp\u003eProject Prioritization Criteria 42\u003c\/p\u003e \u003cp\u003eValue-Based Prioritization 43\u003c\/p\u003e \u003cp\u003eFinancial-Based Prioritization 45\u003c\/p\u003e \u003cp\u003eKnowledge Acquisition Spikes 46\u003c\/p\u003e \u003cp\u003eSummary 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Analytics—the Agile Way 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started 49\u003c\/p\u003e \u003cp\u003eUnderstanding Waterfall 51\u003c\/p\u003e \u003cp\u003eThe Heart of Agile 53\u003c\/p\u003e \u003cp\u003eThe Agile Manifesto\/Declaration of Interdependence 54\u003c\/p\u003e \u003cp\u003eSelecting the Right Methodology 57\u003c\/p\u003e \u003cp\u003eScrum 58\u003c\/p\u003e \u003cp\u003eeXtreme Programming (XP) 59\u003c\/p\u003e \u003cp\u003eSummary 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Analytic Planning Hierarchies 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAnalytic Project Example 63\u003c\/p\u003e \u003cp\u003eInputs into Planning Cycles 66\u003c\/p\u003e \u003cp\u003eRelease Planning 69\u003c\/p\u003e \u003cp\u003eAnalytic Release Plan 70\u003c\/p\u003e \u003cp\u003eRelease Train 71\u003c\/p\u003e \u003cp\u003eSummary 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Our Analytic Scrum Framework 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started 75\u003c\/p\u003e \u003cp\u003eThe Scrum Framework 77\u003c\/p\u003e \u003cp\u003eSprint Planning 78\u003c\/p\u003e \u003cp\u003eSprint Execution 80\u003c\/p\u003e \u003cp\u003eDaily Standup 81\u003c\/p\u003e \u003cp\u003eHow Do We Know When We’re Done? 82\u003c\/p\u003e \u003cp\u003eSprint Review 83\u003c\/p\u003e \u003cp\u003eSprint Retrospective 85\u003c\/p\u003e \u003cp\u003eSummary 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Analytic Scrum Roles and Responsibilities 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProduct Owner Description 89\u003c\/p\u003e \u003cp\u003eProduct Owner: A Day in the Life 91\u003c\/p\u003e \u003cp\u003eScrumMaster Description 92\u003c\/p\u003e \u003cp\u003eScrumMaster: A Day in the Life 94\u003c\/p\u003e \u003cp\u003eAnalytic Development Team Description 95\u003c\/p\u003e \u003cp\u003eAdditional Roles 97\u003c\/p\u003e \u003cp\u003eSummary 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Gathering Analytic User Stories 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview 101\u003c\/p\u003e \u003cp\u003eUser Stories 103\u003c\/p\u003e \u003cp\u003eThe Card 104\u003c\/p\u003e \u003cp\u003eAnalytic User Story Examples 105\u003c\/p\u003e \u003cp\u003eTechnical User Stories 106\u003c\/p\u003e \u003cp\u003eThe Conversation 107\u003c\/p\u003e \u003cp\u003eThe Confirmation 107\u003c\/p\u003e \u003cp\u003eTools and Techniques 108\u003c\/p\u003e \u003cp\u003eINVEST in Good Stories 109\u003c\/p\u003e \u003cp\u003eEpics 111\u003c\/p\u003e \u003cp\u003eSummary 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Facilitating Your Story Workshop 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStakeholder Analysis 113\u003c\/p\u003e \u003cp\u003eManaging Stakeholder Influence 116\u003c\/p\u003e \u003cp\u003eAgile versus Traditional Stakeholder Management 118\u003c\/p\u003e \u003cp\u003eThe Story Workshop 118\u003c\/p\u003e \u003cp\u003eWorkshop Preparation 119\u003c\/p\u003e \u003cp\u003eFacilitating Your Workshop 121\u003c\/p\u003e \u003cp\u003eMust-Answer Questions 123\u003c\/p\u003e \u003cp\u003ePost-Workshop 124\u003c\/p\u003e \u003cp\u003eSummary 126\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Collecting Knowledge Through Spikes 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWith Data, Well Begun Is Half Done 127\u003c\/p\u003e \u003cp\u003eThe Data Spike 129\u003c\/p\u003e \u003cp\u003eData Gathering 131\u003c\/p\u003e \u003cp\u003eVisualization and Iterations 135\u003c\/p\u003e \u003cp\u003eDefining Your Target Variable 136\u003c\/p\u003e \u003cp\u003eSummary 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Shaping the Analytic Product Backlog 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating Your Analytic Product Backlog 141\u003c\/p\u003e \u003cp\u003eGoing DEEP 145\u003c\/p\u003e \u003cp\u003eProduct Backlog Grooming 146\u003c\/p\u003e \u003cp\u003eDefining “Ready” 146\u003c\/p\u003e \u003cp\u003eManaging Flow 147\u003c\/p\u003e \u003cp\u003eRelease Flow Management 148\u003c\/p\u003e \u003cp\u003eSprint Flow Management 148\u003c\/p\u003e \u003cp\u003eSummary 149\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 The Analytic Sprint: Planning and Execution 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommitting the Team 151\u003c\/p\u003e \u003cp\u003eThe Players 153\u003c\/p\u003e \u003cp\u003eSprint Planning 154\u003c\/p\u003e \u003cp\u003eVelocity 155\u003c\/p\u003e \u003cp\u003eTask Definition 156\u003c\/p\u003e \u003cp\u003eThe Team’s Definition of Done 158\u003c\/p\u003e \u003cp\u003eOrganizing Work 159\u003c\/p\u003e \u003cp\u003eSprint Zero 160\u003c\/p\u003e \u003cp\u003eSprint Execution 161\u003c\/p\u003e \u003cp\u003eSummary 163\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 The Analytic Sprint: Review and Retrospective 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSprint Review 165\u003c\/p\u003e \u003cp\u003eRoles and Responsibilities 168\u003c\/p\u003e \u003cp\u003eSprint Retrospective 168\u003c\/p\u003e \u003cp\u003eSprint Planning (Again) 171\u003c\/p\u003e \u003cp\u003eLayering in Complexity 173\u003c\/p\u003e \u003cp\u003eSummary 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Building in Quality and Simplicity 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eQuality Planning 177\u003c\/p\u003e \u003cp\u003eSimple Design 181\u003c\/p\u003e \u003cp\u003eCoding Standards 183\u003c\/p\u003e \u003cp\u003eRefactoring 184\u003c\/p\u003e \u003cp\u003eCollective Code Ownership 185\u003c\/p\u003e \u003cp\u003eTechnical Debt 186\u003c\/p\u003e \u003cp\u003eTesting 187\u003c\/p\u003e \u003cp\u003eVerification and Validation 188\u003c\/p\u003e \u003cp\u003eSummary 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Collaboration and Communication 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Team Space 191\u003c\/p\u003e \u003cp\u003eThings to Put in the Information Radiator 194\u003c\/p\u003e \u003cp\u003eAnalytic Velocity 195\u003c\/p\u003e \u003cp\u003eImproving Velocity 196\u003c\/p\u003e \u003cp\u003eThe Kanban or Task Board 197\u003c\/p\u003e \u003cp\u003eConsidering an Agile Project Management Tool 198\u003c\/p\u003e \u003cp\u003eSummary 200\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Business Implementation Planning 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre We Done Yet? 203\u003c\/p\u003e \u003cp\u003eWhat’s Next? 205\u003c\/p\u003e \u003cp\u003eAnalytic Release Planning 206\u003c\/p\u003e \u003cp\u003eSection 1: What Did We Do, and Why? 206\u003c\/p\u003e \u003cp\u003eSection 2: Supporting Information 208\u003c\/p\u003e \u003cp\u003eSection 3: Model Highlights 208\u003c\/p\u003e \u003cp\u003eSection 4: Conclusions and Recommendations 208\u003c\/p\u003e \u003cp\u003eSection 5: Appendix 209\u003c\/p\u003e \u003cp\u003eModel Review 209\u003c\/p\u003e \u003cp\u003eLevers to Pull 210\u003c\/p\u003e \u003cp\u003ePersona-Based Design 211\u003c\/p\u003e \u003cp\u003eSegmentation Case Study 213\u003c\/p\u003e \u003cp\u003eSummary 214\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Building Agility into Test-and-Learn Strategies 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Test-and-Learn? 215\u003c\/p\u003e \u003cp\u003eLayering in Complexity 218\u003c\/p\u003e \u003cp\u003eIncorporating Test-and-Learn into Your Model Deployment Strategy 219\u003c\/p\u003e \u003cp\u003eCreating a Culture of Experimentation 221\u003c\/p\u003e \u003cp\u003eFailing Fast and Frequently 222\u003c\/p\u003e \u003cp\u003eWho Owns Testing? 222\u003c\/p\u003e \u003cp\u003eGetting Started 223\u003c\/p\u003e \u003cp\u003eSummary 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Operationalizing Your Model Deployment Strategy 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Right Model 227\u003c\/p\u003e \u003cp\u003eSimplicity over Complexity 231\u003c\/p\u003e \u003cp\u003eHow Deep Do We Go? 231\u003c\/p\u003e \u003cp\u003eWhat Is an Operational Model Process? 232\u003c\/p\u003e \u003cp\u003eGetting Your Data in Order 234\u003c\/p\u003e \u003cp\u003eAutomate Model-Ready Data Processes 235\u003c\/p\u003e \u003cp\u003eSo Who Owns It? 236\u003c\/p\u003e \u003cp\u003eWhat If I Can’t Automate This Process Right Now? 236\u003c\/p\u003e \u003cp\u003eDetermine Model Scoring Frequency 237\u003c\/p\u003e \u003cp\u003eModel Performance Monitoring 239\u003c\/p\u003e \u003cp\u003eAnalytics—the Success to Plan For 241\u003c\/p\u003e \u003cp\u003eSummary 243\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Analytic Ever After 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeginning Your Journey 245\u003c\/p\u003e \u003cp\u003eSupporting the Analytic Team 246\u003c\/p\u003e \u003cp\u003eThe Importance of Agile Analytic Leadership 248\u003c\/p\u003e \u003cp\u003eFinding a Pilot Project 249\u003c\/p\u003e \u003cp\u003eScaling Up 249\u003c\/p\u003e \u003cp\u003eThe End of the Beginning 251\u003c\/p\u003e \u003cp\u003eSources 253\u003c\/p\u003e \u003cp\u003eIndex 255\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eRACHEL ALT-SIMMONS, MBB, PMI-ACP, PMP, CSM,\u003c\/b\u003e is a principal consultant within the Financial Services Practice at SAS Institute and an adjunct faculty member at Boston University. She is a performance-excellence business intelligence (BI) and analytics practitioner with deep experience in the insurance and financial services industries.    \u003c\/p\u003e\u003cp\u003e \u003cb\u003eMAXIMIZE YOUR ANALYTIC TEAM'S VALUE-ADDED INNOVATION BY EMBEDDING ANALYTICS INTO YOUR OPERATIONS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMaking business decisions based on effective data-driven analysis is no longer just one of many strategies to gain a competitive advantage—it's a critical practice every business must use to achieve profitability and longevity. CFOs and professionals managing projects, IT managers, and marketers know integrating analytics into the operations of an organization hasn't kept pace with the technology driving it, but now \u003ci\u003eAgile by Design\u003c\/i\u003e outlines a turnkey approach to maximizing your customer-critical business processes to their full potential. \u003c\/p\u003e\u003cp\u003eThe secret is flawless collaboration to go the distance as a team, and this practical guidebook gives you the confidence to undertake this enormous endeavor step by step. Written by a thought leader at the largest independent vendor in the business intelligence market, this hands-on guide trains you on the practices and methodologies producing the best results, including the Scrum framework and key engineering practices from the XP methodology. After succinctly defining what makes up an analytic project and how it differs from regular technology development initiatives, this practical resource dives into an illustrative analytic project for you to follow from start to finish while gaining: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn impressive understanding of agile development philosophies and methodologies and how they fit into traditional project-delivery approaches\u003c\/li\u003e \u003cli\u003eExpert knowledge of agile tools and techniques and how to apply them in the analytic development lifecycle—from conception through design and management\u003c\/li\u003e \u003cli\u003eSuccessful approaches to post-implementation analytic lifecycle management\u003c\/li\u003e \u003cli\u003eA proven method for diagnosing opportunities in your current analytic project-delivery practices and uncovering areas of improvement\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eAgile by Design\u003c\/i\u003e supports your analytic upgrade with an accompanying website offering informative and timely articles and posts, helpful content and templates to download, and a forum to ask questions and participate in discussions with other practitioners. \u003c\/p\u003e\u003cp\u003eCultivate a style of lifecycle management to delight your teams and customers with \u003ci\u003eAgile by Design\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988706574565,"sku":"NP9781118905661","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118905661.jpg?v=1761781270","url":"https:\/\/k12savings.com\/es\/products\/agile-by-design-isbn-9781118905661","provider":"K12savings","version":"1.0","type":"link"}