{"product_id":"advanced-marketing-research-isbn-9781557865496","title":"Advanced Marketing Research","description":"\u003cp\u003e\u003ci\u003eAdvanced Marketing Research\u003c\/i\u003e is a companion volume to Richard Bagozzi's \u003ci\u003ePrinciples of Marketing Research\u003c\/i\u003e. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.\u003c\/p\u003e \u003cp\u003eEach chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.\u003c\/p\u003e \u003cp\u003eList of Figures vii\u003c\/p\u003e \u003cp\u003eList of Tables ix\u003c\/p\u003e \u003cp\u003eList of Contributors xii\u003c\/p\u003e \u003cp\u003eAcknowledgments xiv\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e1 Advanced Topics in Structural Equation Models 1\u003c\/p\u003e \u003cp\u003e2 Partial Least Squares 52\u003c\/p\u003e \u003cp\u003e3 Multivariate Statistical Models for Categorical Data 79\u003c\/p\u003e \u003cp\u003e4 The CHAID Approach to Segmentation Modeling: CHI-squared Automatic Interaction Detection 118\u003c\/p\u003e \u003cp\u003e5 Cluster Analysis in Marketing Research 160\u003c\/p\u003e \u003cp\u003e6 Latent Class Multidimensional Scaling: A Review of Recent Developments in the Marketing and Psychometric Literature 190\u003c\/p\u003e \u003cp\u003e7 Conjoint Analysis 223\u003c\/p\u003e \u003cp\u003e8 Multiple Correspondence Analysis 260\u003c\/p\u003e \u003cp\u003e9 Latent Structure and Other Mixture Modles in Marketing: An Integrative Survey and Overview 295\u003c\/p\u003e \u003cp\u003e10 A Review of Recent Developments in Latent Class Regression Modles 352\u003c\/p\u003e \u003cp\u003eIndex 389\u003c\/p\u003e \"Summaries of the most sophisticated research techniques.\" \u003ci\u003eBook News\u003c\/i\u003e \u003cb\u003eRichard P. Bagozzi\u003c\/b\u003e is the Dwight F. Benton Professor of Behavioral Science in Management and Professor of Marketing at the School of Business Administration, the University of Michigan, USA.  \u003ci\u003eAdvanced Marketing Research\u003c\/i\u003e is a companion volume to Richard Bagozzi's \u003ci\u003ePrinciples of Marketing Research.\u003c\/i\u003e It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. \u003cp\u003eTopics covered include:\u003c\/p\u003e \u003cp\u003e* Partial lease squares.\u003c\/p\u003e \u003cp\u003e* Multivariate statistical models for categorical data.\u003c\/p\u003e \u003cp\u003e* Cluster analysis in marketing research.\u003c\/p\u003e \u003cp\u003e* Cojoint analysis.\u003c\/p\u003e \u003cp\u003eEach chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988667777253,"sku":"NP9781557865496","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781557865496.jpg?v=1761781187","url":"https:\/\/k12savings.com\/es\/products\/advanced-marketing-research-isbn-9781557865496","provider":"K12savings","version":"1.0","type":"link"}