{"product_id":"achieving-excellence-in-fundraising-isbn-9781119763758","title":"Achieving Excellence in Fundraising","description":"\u003cp\u003e\u003cb\u003eStrategies and concepts for mission-based fundraising\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom the world’s first school of philanthropy, \u003ci\u003eAchieving Excellence in Fundraising\u003c\/i\u003e is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations.\u003c\/p\u003e \u003cp\u003eThis 5th edition of \u003ci\u003eAchieving Excellence in Fundraising\u003c\/i\u003e is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why \u003ci\u003eAchieving Excellence in Fundraising\u003c\/i\u003e is the leading textbook and reference in the field!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy\u003c\/li\u003e \u003cli\u003eConsider today's most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more\u003c\/li\u003e \u003cli\u003eUtilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eChapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.\u003c\/p\u003e \u003cp\u003eList of Tables, Figures, and Exhibits xv\u003c\/p\u003e \u003cp\u003eForeword xix\u003c\/p\u003e \u003cp\u003ePreface xxiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxix\u003c\/p\u003e \u003cp\u003eThe Editors xxxiii\u003c\/p\u003e \u003cp\u003eAuthor Bios xxxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One: Philanthropic Concepts For Fundraising 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Developing a Personal Philosophy of Fundraising 3\u003cbr\u003e\u003ci\u003eEugene R. Tempel and Sarah K. Nathan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 A Commitment to Ethical Fundraising 13\u003cbr\u003e\u003ci\u003eAnne Bergeron and Eugene R. Tempel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Legal Aspects of Fundraising 23\u003cbr\u003e\u003ci\u003ePhilip M. Purcell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Theory in Fundraising 35\u003cbr\u003e\u003ci\u003eRuth K. Hansen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 The Joy of Giving 45\u003cbr\u003e\u003ci\u003eSara Konrath\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two: Contemporary Dynamics Of Fundraising 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 The Philanthropic Context for Fundraising 59\u003cbr\u003e\u003ci\u003ePat Danahey Janin and Dwight F. Burlingame\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69\u003cbr\u003e\u003ci\u003eAmir Pasic\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Fundraising across Nonprofit Subsectors 79\u003cbr\u003e\u003ci\u003eAnna Pruitt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Global Philanthropy and Cross-Cultural Fundraising 91\u003cbr\u003e\u003ci\u003eCharles Sellen and Lilya Wagner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Fundraising for Advocacy and Social Change 103\u003cbr\u003e\u003ci\u003eShariq Siddiqui and Katherine Badertscher\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three: An Organizational Foundation For Fundraising 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Preparing the Organization for Fundraising 115\u003cbr\u003e\u003ci\u003eJane Chu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12 Building a Comprehensive Fundraising Program 127\u003cbr\u003e\u003ci\u003eJeri Patricia Gabbert and Paula J. Jenkins\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Articulating a Case for Support 141\u003cbr\u003e\u003ci\u003eTimothy L. Seiler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Identifying and Qualifying Potential Donors 153\u003cbr\u003e\u003ci\u003eCatherine Brown and LaKoya S. Gardner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Budgeting and Evaluation in Fundraising 167\u003cbr\u003e\u003ci\u003eErik J. Daubert\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 Marketing for Strategic Fundraising 183\u003cbr\u003e\u003ci\u003eAja May Pirtle and Margaret M. Maxwell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e17 Integrating Principles of Donor Relations 195\u003cbr\u003e\u003ci\u003ePatrick C. Dwyer and Susan B. Perry\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four: The Fundraising Team 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e18 Fundraisers: Stewards of Philanthropy 207\u003cbr\u003e\u003ci\u003eGenevieve G. Shaker and Sarah K. Nathan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 Fundraising Planning, Management, and Leadership 217\u003cbr\u003e\u003ci\u003eBill Stanczykiewicz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Engaging the Board for Fundraising 229\u003cbr\u003e\u003ci\u003eM. Gasby Brown\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e21 Working with Volunteer Fundraisers 243\u003cbr\u003e\u003ci\u003eTyrone McKinley Freeman and Beth Breeze\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Five: Building And Supporting The Donor Base 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 The Annual Giving Program 257\u003cbr\u003e\u003ci\u003eSarah K. Nathan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e23 Crafting Compelling Appeals 269\u003cbr\u003e\u003ci\u003eHeather A. O’Connor\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e24 Developing Digital Fundraising Strategies 279\u003cbr\u003e\u003ci\u003eNathan Hand and Yannan Li\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e25 Planning Events with Purpose 293\u003cbr\u003e\u003ci\u003eRoberta L. Donahue and Caitlin Deranek Stewart\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Six: Engaging The Diversity Of Individual Donors 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e26 Understanding Individual Donors 307\u003cbr\u003e\u003ci\u003ePamala Wiepking\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e27 The Role of Religion in Giving 319\u003cbr\u003e\u003ci\u003eDavid P. King and Rafia Khader\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e28 Women and Philanthropy 329\u003cbr\u003e\u003ci\u003eJeannie Infante Sager and Debra J. Mesch\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e29 Philanthropy among Communities of Color 337\u003cbr\u003e\u003ci\u003eUna Osili and Sarah King Bhetaria\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e30 LGBTQ Philanthropy 347\u003cbr\u003e\u003ci\u003eElizabeth J. Dale\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e31 Differentiating Generations and Their Giving 357\u003cbr\u003e\u003ci\u003ePatricia Snell Herzog\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e32 High Net Worth Household Giving Insights 367\u003cbr\u003e\u003ci\u003ePatrick Rooney, Kidist Yasin, and Lijun He\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Seven: Strategies For Major Donors And Institutional Funders 379\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e33 Co-Creating Major Gifts 381\u003cbr\u003e\u003ci\u003eMaarten Bout and James M. Hodge\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e34 The Invitation to Give 393\u003cbr\u003e\u003ci\u003eGenevieve G. Shaker\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e35 Campaign Essentials 405\u003cbr\u003e\u003ci\u003eAaron Conley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e36 Planned Giving Principles 419\u003cbr\u003e\u003ci\u003eRussell N. James III\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e37 Donor-Advised Fund (DAF) Basics 429\u003cbr\u003e\u003ci\u003eDanielle Vance-McMullen and H. Daniel Heist\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Overview of Grantmaking Foundations 441\u003cbr\u003e\u003ci\u003ePat Danahey Janin and Angela Logan\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e39 Business Sector Fundraising 453\u003cbr\u003e\u003ci\u003eDwight F. Burlingame and Bill Stanczykiewicz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eReferences 465\u003c\/p\u003e \u003cp\u003eIndex 513\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGENEVIEVE G. SHAKER\u003c\/b\u003e is Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, a frequent contributor to The Fund Raising School, and a former fundraiser with twenty years of experience.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEUGENE R. TEMPEL\u003c\/b\u003e is Professor and Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy, and is one of the nation's foremost thought leaders on fundraising and philanthropy. He is also President Emeritus of the Indiana University Foundation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSARAH K. NATHAN\u003c\/b\u003e served five years as the Associate Director of The Fund Raising School where she specialized in developing research-based and applied learning experiences for fundraisers. She currently leads the Middletown Community Foundation in Ohio.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBILL STANCZYKIEWICZ\u003c\/b\u003e is Director of The Fund Raising School, Clinical Associate Professor, and Senior Assistant Dean of the Indiana University Lilly Family School of Philanthropy. His 25-year career includes serving as CEO of a statewide nonprofit.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA classic text transformed for a new era\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Timely and timeless! The authors present fundamentals and frameworks that will hone and refine the skills of experienced practitioners and inspire those new to the profession to do this work with confidence and compassion.\"\u003cbr\u003e—\u003cb\u003eJames H. Moore, Jr.,\u003c\/b\u003e President \u0026amp; CEO, University of Illinois Foundation\u003c\/p\u003e \u003cp\u003e\"In this fifth edition, \u003ci\u003eAchieving Excellence in Fundraising\u003c\/i\u003e provides a comprehensive framework for all nonprofit organizations to design and implement a fundraising strategy that engages today's donors and transforms institutions and the communities they serve.\"\u003cbr\u003e—\u003cb\u003eHelene D. Gayle,\u003c\/b\u003e President \u0026amp; CEO, The Chicago Community Trust\u003c\/p\u003e \u003cp\u003eIn the fifth edition of \u003ci\u003eAchieving Excellence in Fundraising\u003c\/i\u003e, the editors present an essential text to the art and science of fundraising. This trusted resource makes transformational advances to previous editions, responding to the rapidly changing environment. It retains proven best practices—the ones that have made this the field's go-to textbook—while addressing an enduring shift toward innovation, cutting-edge research, and a call for more inclusive fundraising.\u003c\/p\u003e \u003cp\u003eWith over 30 new authors and 20 continuing contributors, the fifth edition effectively balances tested principles with exploration of new insights, approaches, and tools. It prepares nonprofit professionals, fundraisers, boards, volunteers, and students for mission-based fundraising through uncertainty and with resilience. It is \u003ci\u003ethe\u003c\/i\u003e guidebook for future fundraising.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988655292645,"sku":"NP9781119763758","price":58.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119763758.jpg?v=1761781138","url":"https:\/\/k12savings.com\/es\/products\/achieving-excellence-in-fundraising-isbn-9781119763758","provider":"K12savings","version":"1.0","type":"link"}