{"product_id":"a-pocket-guide-to-puma-isbn-9781529453331","title":"A Pocket Guide to Puma","description":"\u003cp\u003e\u003cb\u003eOnce shoes for the athletic track, Puma is now well loved the world over, while never losing sights on high-octane performance. Discover the story of the leaping cat in this illustrated guide, the perfect gift for any sneakerhead. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFeuding can sometimes bring about great things. In 1948, Adidas and Puma were borne out of a bitter rift between two headstrong brothers. With savvy marketing, daring business decisions and canny style choices, Puma is now an industry leader, not bad for the underdog - or undercat - in the feuding war.\u003cbr\u003e\u003cbr\u003eIn this compact guide, fashion writer Adam Cheung uncovers Puma's story of resilience, from elite sportswear to wardrobe essential of skate and hip-hop subcultures. Featuring their iconic, sometimes rule-breaking collaborations, technological innovations and of course all the iconic footwear, this book celebrates the brand that's not afraid to mix it up and go against the grain.\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":52119227760869,"sku":"NP9781529453331","price":19.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/a-pocket-guide-to-puma-isbn-9781529453331","provider":"K12savings","version":"1.0","type":"link"}