{"product_id":"a-pocket-guide-to-business-for-engineers-and-surveyors-isbn-9780471758495","title":"A Pocket Guide to Business for Engineers and Surveyors","description":"Pulling from his 30+ years of experience running his own engineering and surveying  services firm, Ed Bergeron gathers, in concise, practical, and often amusing writing, all the information an engineer or surveyor needs to know to grow their career, expand their business, manage staff and projects, understand the financial and legal aspects of their work, and conduct themselves in a professional and ethical manner when dealing with clients and colleagues.  Both the fields of surveying and engineering are making strides towards advancing their stature by increasingly requiring licensure, expanding continuing education offerings, and adding elements of professional practice into all levels of education.  This book presents the skills that differentiate the technician from the professional, and will serve as a tool for the advancement of the profession. \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Professionalism \u0026amp; Business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Professional Surveyor or Engineer?  2\u003c\/p\u003e \u003cp\u003eThe Dual Career Path 7\u003c\/p\u003e \u003cp\u003eBeing an Entrepreneur versus Climbing the Corporate Ladder 9\u003c\/p\u003e \u003cp\u003eTypes of Business Organizations and Their Structure 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Managing Yourself 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Personal Quiz 18\u003c\/p\u003e \u003cp\u003eParadigms 19\u003c\/p\u003e \u003cp\u003ePrinciples 22\u003c\/p\u003e \u003cp\u003eMaslow’s Hierarchy of Needs 23\u003c\/p\u003e \u003cp\u003eTheory X \u0026amp; Y 25\u003c\/p\u003e \u003cp\u003eTime Management 27\u003c\/p\u003e \u003cp\u003eInterruptions 32\u003c\/p\u003e \u003cp\u003eProcrastination 34\u003c\/p\u003e \u003cp\u003eSo What Is Personal Productivity Anyway? 36\u003c\/p\u003e \u003cp\u003eSo What’s the Big Deal about Increasing Productivity? 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Communications 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDifferent Types of Communications 42\u003c\/p\u003e \u003cp\u003eThe Communications Model \u0026amp; Managerial Effectiveness 43\u003c\/p\u003e \u003cp\u003eListening 45\u003c\/p\u003e \u003cp\u003eSpeaking 48\u003c\/p\u003e \u003cp\u003eWritten Communication 60\u003c\/p\u003e \u003cp\u003eRoadblocks to Effective Communication 70\u003c\/p\u003e \u003cp\u003eAvoiding Roadblocks to Effective Communications 71\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Leaders, Managers, \u0026amp; Motivation 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMotivation 75\u003c\/p\u003e \u003cp\u003eLeadership 81\u003c\/p\u003e \u003cp\u003eSummary 94\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Project Management 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Introduction to Project Management as a System 96\u003c\/p\u003e \u003cp\u003ePitfalls of No Project Management 101\u003c\/p\u003e \u003cp\u003eHow Did I Get to Be a PM Anyway? 103\u003c\/p\u003e \u003cp\u003eWhy Is PM Necessary? 104\u003c\/p\u003e \u003cp\u003eThe Project Life Cycle 106\u003c\/p\u003e \u003cp\u003ePlanning, Organizing, \u0026amp; Implementing Your Projects 109\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Ethics \u0026amp; Professionals 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 135\u003c\/p\u003e \u003cp\u003eAn Ethical Dilemma 136\u003c\/p\u003e \u003cp\u003eExamples of Unethical Behavior 138\u003c\/p\u003e \u003cp\u003eProfessional versus Nonprofessional Ethics 140\u003c\/p\u003e \u003cp\u003eValues \u0026amp; Morals 142\u003c\/p\u003e \u003cp\u003eEthical Obligations to Others 145\u003c\/p\u003e \u003cp\u003eCodes of Ethics 148\u003c\/p\u003e \u003cp\u003eEnforceability of Codes of Ethics 151\u003c\/p\u003e \u003cp\u003eThe Role of Mentoring 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Basics of Financial Accounting \u0026amp; Analysis for Managers 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 155\u003c\/p\u003e \u003cp\u003eAccounting Basics 158\u003c\/p\u003e \u003cp\u003eIncome \u0026amp; Income Statements 164\u003c\/p\u003e \u003cp\u003eThe Balance Sheet—A Snapshot in Time 169\u003c\/p\u003e \u003cp\u003eCapital Sources 175\u003c\/p\u003e \u003cp\u003eBudgets 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Legal Issues 191\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 191\u003c\/p\u003e \u003cp\u003eDefinitions 192\u003c\/p\u003e \u003cp\u003eThe Legal System 194\u003c\/p\u003e \u003cp\u003eBasics of Tort Law 203\u003c\/p\u003e \u003cp\u003eProfessional Liability 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Marketing Professional Services 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 211\u003c\/p\u003e \u003cp\u003eHow Do Surveyors and Engineers Get Work? 212\u003c\/p\u003e \u003cp\u003eThe Selection Process—Different Strokes for Different Folks 213\u003c\/p\u003e \u003cp\u003eWhat’s the Difference between Marketing, Advertising, and Sales? 216\u003c\/p\u003e \u003cp\u003eThe Market Planning Process 219\u003c\/p\u003e \u003cp\u003eProspecting 229\u003c\/p\u003e \u003cp\u003eMaintenance Marketing \u0026amp; Cross-Selling 232\u003c\/p\u003e \u003cp\u003eInterviews \u0026amp; Presentations 232\u003c\/p\u003e \u003cp\u003eScope of Work 238\u003c\/p\u003e \u003cp\u003eNegotiating the Agreement 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Ownership Transition 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 245\u003c\/p\u003e \u003cp\u003eThe Leadership Development Plan 246\u003c\/p\u003e \u003cp\u003ePlanning for Ownership Transition—Exploring the Options 248\u003c\/p\u003e \u003cp\u003eBibliography 269\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e \"Provides clear tutorials on expanding basic business knowledge, managing employees, marketing products and services, understanding the legal and financial aspects of a company, maintaining a professional image and communicating with confidence.\" (\u003ci\u003eBook News\u003c\/i\u003e, December 2009)   \u003cp\u003e\u003cb\u003eH. EDMUND BERGERON, PE, LLS, MBA,\u003c\/b\u003e is the president of HEB, a civil, environmental, structural engineering, and land surveying services firm, and an adjunct faculty member at the University of New Hampshire. In addition, he is a member of the National Council of Examiners for Engineering and Surveying, former associate editor of the ASCE \u003ci\u003eJournal of Management in Engineering,\u003c\/i\u003e and a former member of the New Hampshire Joint Board of Licensure and Certification.    \u003c\/p\u003e\u003cp\u003ethe career-building resource \u003cb\u003efor honing your business skills\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eas an engineer or surveyor, you are an expert at solving complex technical problems; however, you may lack the business training and knowledge that is so essential for advancing your career and enhancing your professionalism. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eA Pocket Guide to Business for Engineers and Surveyors\u003c\/i\u003e is a hands-on resource for sharpening your business skills in order to bolster your career, build your own practice, and work effectively with staff and on projects. In this handy reference, H. Edmund Bergeron draws on more than thirty years experience running his own engineering and surveying services firm to present the skills you need to transform yourself from a competent technician into a knowledgeable professional. \u003c\/p\u003e\u003cp\u003eThis concise, practical, and often amusing guide contains the suggestions and information you must master in order to grow your career and: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExpand your basic business knowledge\u003c\/li\u003e \u003cli\u003eBecome a successful entrepreneur\u003c\/li\u003e \u003cli\u003eManage staff and projects expertly\u003c\/li\u003e \u003cli\u003eMarket products and services effectively\u003c\/li\u003e \u003cli\u003eUnderstand the financial and legal aspects of your work\u003c\/li\u003e \u003cli\u003eConduct yourself consistently in a professional manner\u003c\/li\u003e \u003cli\u003eCommunicate with confidence\u003c\/li\u003e \u003cli\u003eFulfill the role of a capable leader in the office and within the community\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith the growing emphasis on developing professionalism and management skills in the surveying and engineering fields, this book is a handy tool for your effective career development.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988640743653,"sku":"NP9780471758495","price":86.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471758495.jpg?v=1761781079","url":"https:\/\/k12savings.com\/es\/products\/a-pocket-guide-to-business-for-engineers-and-surveyors-isbn-9780471758495","provider":"K12savings","version":"1.0","type":"link"}