{"product_id":"a-higher-bid-isbn-9781119017875","title":"A Higher Bid","description":"\u003cb\u003eTransform fundraising events into long-term revenue with expert auction advice\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eA Higher Bid\u003c\/i\u003e is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors.\u003c\/p\u003e \u003cp\u003eThis book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStrategically increase high-profit revenue streams\u003c\/li\u003e \u003cli\u003eIncrease your organization's donor base\u003c\/li\u003e \u003cli\u003eEmpower the board toward efficiency and productivity\u003c\/li\u003e \u003cli\u003eEngage supporters more deeply and keep them invested\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDonors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and \u003ci\u003eA Higher Bid\u003c\/i\u003e is the expert guide to optimizing these special events for maximum impact.\u003c\/p\u003e \u003cp\u003eForeword xvii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection I Strategic Benefit Auctions: The New Catalyst for Philanthropy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 The Shift: Event Transaction to Philanthropic Transformation 3\u003c\/p\u003e \u003cp\u003e2 Bid High and Prosper: Are Auctions Right for You? 16\u003c\/p\u003e \u003cp\u003e3 Energize and Empower Your Board and Team 33\u003c\/p\u003e \u003cp\u003e4 Make Your Auctioneer Your Quarterback 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection II Designing Strategic Benefit Auctions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Attract the Right People First 71\u003c\/p\u003e \u003cp\u003e6 Procure Incredible Auction Items 87\u003c\/p\u003e \u003cp\u003e7 Make Your Show Flow 104\u003c\/p\u003e \u003cp\u003e8 Communicate Donor Impact 124\u003c\/p\u003e \u003cp\u003e9 Measure Impact 142\u003c\/p\u003e \u003cp\u003e10 Leverage New Technology 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection III Conducting Strategic Benefit Auctions for Donors and Dollars\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Optimize Silent Auctions for Loud Results 169\u003c\/p\u003e \u003cp\u003e12 Maximize the True Worth of Your Live Auction 183\u003c\/p\u003e \u003cp\u003e13 Ignite Generosity with Fund-a-Need Special Appeals 196\u003c\/p\u003e \u003cp\u003e14 Add Strategic Income Streams (…and Fun) 211\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection IV Leveraging Strategic Benefit Auctions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15 Keep the Money Flowing 225\u003c\/p\u003e \u003cp\u003eAcknowledgments 238\u003c\/p\u003e \u003cp\u003eResources 240\u003c\/p\u003e \u003cp\u003eReferences 243\u003c\/p\u003e \u003cp\u003eA Final Call: Giving Back and Passing Forward 245\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eKATHY KINGSTON, CAI, BAS,\u003c\/b\u003e founder, Kingston Auction Company, is an award-winning thought leader and consultant in fundraising and auctions. She has raised millions of dollars for non-profit and educational organizations in the US. Ms. Kingston founded the Fundraising Auction Academy to teach advanced fundraising and consulting to nonprofit executives, professional auctioneers and consultants. Kingston Auction Company is the premier resource for record-breaking fundraising auctioneers, education, and strategies.     \u003c\/p\u003e\u003cp\u003e\u003ci\u003eA Higher Bid\u003c\/i\u003e offers nonprofit leaders, board members, educators, auctioneers, and volunteers a hands-on guide that shows how their organizations can transform their lackluster benefit auctions into events that inspire an ongoing culture of giving. Written by Kathy Kingston-award-winning consultant, fundraiser, speaker, and professional auctioneer-this important resource introduces the author's unique auction philanthropy model that uses auctions as a springboard for greater fundraising opportunities and long-term donor engagement.  \u003c\/p\u003e\u003cp\u003eThe author includes the questions to ask to help a nonprofit determine if an auction is the right fundraiser for their organization and reveals how the stakeholders and auctioneer can take on new and dynamic leadership roles. However, there is more to a successful auction than meets the eye. Consistently raising large amounts of money requires a multi-pronged strategic fundraising approach. Kingston defines the five pillars that define a strategic benefit auction: Find out what matters most to supporters; Invite them in; Inspire them to fall in love with your organization; Give them reasons to stay in love with your forever; and Invest in what counts and ignore the rest. By adopting Kingston's strategic design for an auction event, a nonprofit can create a unique blueprint that will target audience development and attract high-profit auction items. This unique approach incorporates techniques that communicate donor-centric marketing, has a method for measuring impact, and integrates the use of new technologies.  \u003c\/p\u003e\u003cp\u003eStep by step, \u003ci\u003eA Higher Bid\u003c\/i\u003e explores the proven methods that can be put into place when conducting an auction and other fundraising events. Kingston's approach gives nonprofit leaders a sure-fire strategy for inspiring an entire community of dedicated champions to rally around their cause. Once in place, this powerful group of energized supporters will give to an organization's cause year after year.  \u003c\/p\u003e\u003cp\u003eUsing \u003ci\u003eA Higher Bid\u003c\/i\u003e as a roadmap, charitable and educational organizations can leverage the latest innovations in benefit auction strategies and technology to achieve record-breaking results and create a community of long-time supporters.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom the Foreword...\u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Kathy's strategies led us to our unprecedented success in our fundraising event. In two short years, we went from $700,000 to $4 million. Now, through \u003ci\u003eA Higher Bid\u003c\/i\u003e, Kathy is sharing her game changing wisdom with you — the reader.\"\u003cbr\u003e \u003cb\u003e—Maureen Cottingham\u003c\/b\u003e and \u003cb\u003eHonore Comfort,\u003c\/b\u003e Co-Directors, Sonoma Harvest Wine Auction  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eAdditional Praise For\u003c\/i\u003e \u003cb\u003eA HIGHER BID\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"What a gem of a book. \u003ci\u003eA Higher Bid\u003c\/i\u003e is a great resource for nonprofit administrators, development professionals, schools, board members, volunteers and donors.\"\u003cbr\u003e \u003cb\u003e—Lynn Sobel,\u003c\/b\u003e Lynn Sobel \u0026amp; Associates, Full-Circle Philanthropy Development Consulting  \u003c\/p\u003e\u003cp\u003e\"I was inspired by reading \u003ci\u003eA Higher Bid\u003c\/i\u003e. Kathy Kingston opens up the notion of the event becoming a centerpiece of donor engagement in the philanthropy cycle of the organization.\"\u003cbr\u003e \u003cb\u003e—Jack Good,\u003c\/b\u003e Vice President, Peoples United Bank, Former Chairman of the Association for Health Care Philanthropy and New England Association for Healthcare Philanthropy  \u003c\/p\u003e\u003cp\u003e\"This year alone, Crohn's and Colitis Foundation of America (CCFA) raised $500K in \u003ci\u003enew money\u003c\/i\u003e from \u003ci\u003enew donors\u003c\/i\u003e by implementing Kathy's strategies at events across the country. Readers of \u003ci\u003eA Higher Bid\u003c\/i\u003e can use these same strategies and tools Kathy taught us to drive revenue... We are no longer standing in the back of the room with our fingers crossed.\"\u003cbr\u003e \u003cb\u003e—Kristin Kaplan,\u003c\/b\u003e National Director of Special Events, Crohn's \u0026amp; Colitis Foundation of America     \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR A HIGHER BID\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"Kathy Kingston works magic in auction fundraising, and she's created magic in this book, because readers will emerge realizing that they are on an entirely new level of proficiency.\" \u003cbr\u003e\u003cb\u003e—Alan Weiss,\u003c\/b\u003e Author, \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e and \u003ci\u003eThe Consulting Bible\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Any fundraiser who doesn't read this book is in the wrong business.\" \u003cbr\u003e\u003cb\u003e—Stuart Paskow,\u003c\/b\u003e CEO and Founder, Mitch-Stuart, Inc. Destinations of Excellence  \u003c\/p\u003e\u003cp\u003e\"Kathy Kingston has helped hundreds of professional benefit auctioneers increase revenue for their nonprofit and school clients. Now she has written an excellent easy-to-read book, \u003ci\u003eA Higher Bid,\u003c\/i\u003e full of profitable, asy-to-implement ideas designed to help you do the same!\" \u003cbr\u003e\u003cb\u003e—Hannes Combest,\u003c\/b\u003e CEO, National Auctioneers Association  \u003c\/p\u003e\u003cp\u003e\"If you've ever participated in a badly-organized, underwhelming fundraising event—and who hasn't—read this book. Kathy Kingston's practical wisdom, good humor, and generous spirit shine through on every page. You'll raise more money and, even better, you'll have more fun.\" \u003cbr\u003e\u003cb\u003e—Andy Robinson,\u003c\/b\u003e author, \u003ci\u003eTrain Your Board (and Everyone Else) to Raise Money\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"I'm SOLD! Filled with energy, enthusiasm and empowerment, \u003ci\u003eA Higher Bid\u003c\/i\u003e showcases ultimate strategies for fundraising professionals and volunteers alike!\" \u003cbr\u003e\u003cb\u003e—Gail Feinstein,\u003c\/b\u003e Vice President, Marketing\/Community Relations, USI Insurance Services  \u003c\/p\u003e\u003cp\u003e\"If your organization does special event fundraising (or wants to), Kathy Kingston's book is a necessity. Don\"t waste your time reinventing the wheel; this book shows you the exact steps to create memorable—and profitable—events.\" \u003cbr\u003e\u003cb\u003e—Dorie Clark,\u003c\/b\u003e adjunct professor at Duke University's Fuqua School of Business and author of \u003ci\u003eReinventing You\u003c\/i\u003e and \u003ci\u003eStand Out\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Kathy Kingston is at the top of her game and her book \u003ci\u003eA Higher Bid\u003c\/i\u003e will take you to the next level of fundraising\" \u003cbr\u003e\u003cb\u003e—Paul C. Behr,\u003c\/b\u003e past president, National Auctioneers Association\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988632322277,"sku":"NP9781119017875","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119017875.jpg?v=1761781049","url":"https:\/\/k12savings.com\/es\/products\/a-higher-bid-isbn-9781119017875","provider":"K12savings","version":"1.0","type":"link"}