{"product_id":"a-guide-to-graphic-print-production-isbn-9780470907924","title":"A Guide to Graphic Print Production","description":"\u003cp\u003e\u003cb\u003eThe fully revised edition of the most comprehensive and up-to-date reference on print production\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAll graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, \u003ci\u003eA Guide to Graphic Print Production,\u003c\/i\u003e \u003ci\u003eThird Edition\u003c\/i\u003e is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical reference to keep at your fingertips, this new edition:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCovers the entire production process, from conception to manufacturing to archiving\u003c\/li\u003e \u003cli\u003eCovers new topics, such as variable data printing, sustainability, large\/wide format printing, inks, and color management\u003c\/li\u003e \u003cli\u003eIs full color throughout, with updated images and screenshots\u003c\/li\u003e \u003cli\u003eIncludes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design\u003c\/li\u003e\t \u003c\/ul\u003e \u003cp\u003eDelivering information that reflects all aspects essential for understanding the ins and outs of digital printing, \u003ci\u003eA Guide to Graphic Print Production, Third Edition\u003c\/i\u003e is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e01. graphic print production\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8 The Graphic Print Production Flow\u003c\/p\u003e \u003cp\u003e16 What Affects Costs?\u003c\/p\u003e \u003cp\u003e23 Choosing a Service provider\u003c\/p\u003e \u003cp\u003e25 Planning Graphic Print Production\u003c\/p\u003e \u003cp\u003e\u003cb\u003e02. the computer\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e30 The Computer\u003c\/p\u003e \u003cp\u003e31 What Makes a Computer Fast?\u003c\/p\u003e \u003cp\u003e33 The Monitor\u003c\/p\u003e \u003cp\u003e36 Software\u003c\/p\u003e \u003cp\u003e38 Storage Media\u003c\/p\u003e \u003cp\u003e42 Communication\u003c\/p\u003e \u003cp\u003e43 Network\u003c\/p\u003e \u003cp\u003e47 The Internet\u003c\/p\u003e \u003cp\u003e49 Transferring Files\u003c\/p\u003e \u003cp\u003e\u003cb\u003e03. color management\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e53 What is Color?\u003c\/p\u003e \u003cp\u003e54 The Eye and Color\u003c\/p\u003e \u003cp\u003e54 RGB: Additive Color Mixing\u003c\/p\u003e \u003cp\u003e56 CMYK: Subtractive Color Mixing\u003c\/p\u003e \u003cp\u003e58 Pantone and HKS: Two Spot Color Systems\u003c\/p\u003e \u003cp\u003e61 Why Are the Colors Never Right?\u003c\/p\u003e \u003cp\u003e61 CIE: A Device Independent Color System\u003c\/p\u003e \u003cp\u003e62 RGB Color Standards\u003c\/p\u003e \u003cp\u003e67 Color Management Systems\u003c\/p\u003e \u003cp\u003e68 How the ICC Profile Works\u003c\/p\u003e \u003cp\u003e73 Creating Effective Color Management\u003c\/p\u003e \u003cp\u003e74 Color Management in Practice\u003c\/p\u003e \u003cp\u003e75 Color Conversion\u003c\/p\u003e \u003cp\u003e80 Problems with Color Management\u003c\/p\u003e \u003cp\u003e\u003cb\u003e04. digital images\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e84 Object Graphics\u003c\/p\u003e \u003cp\u003e86 Pixel Graphics\u003c\/p\u003e \u003cp\u003e86 Color Modes\u003c\/p\u003e \u003cp\u003e92 Resolution\u003c\/p\u003e \u003cp\u003e93 File Formats\u003c\/p\u003e \u003cp\u003e100 Compression\u003c\/p\u003e \u003cp\u003e103 Digital Cameras\u003c\/p\u003e \u003cp\u003e110 Digital Photography\u003c\/p\u003e \u003cp\u003e113 Scanners\u003c\/p\u003e \u003cp\u003e119 Scanning Images\u003c\/p\u003e \u003cp\u003e\u003cb\u003e05. image editing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e128 What is a Good Image?\u003c\/p\u003e \u003cp\u003e129 Discussing Image Quality and Images\u003c\/p\u003e \u003cp\u003e130 Proofing Images\u003c\/p\u003e \u003cp\u003e140 Adjusting Images\u003c\/p\u003e \u003cp\u003e156 Retouch and Photoshop Tools\u003c\/p\u003e \u003cp\u003e165 Naming and Tagging\u003c\/p\u003e \u003cp\u003e166 Adjusting the Image for Printing and the Web\u003c\/p\u003e \u003cp\u003e168 Editing Images Effectively\u003c\/p\u003e \u003cp\u003e\u003cb\u003e06. layout\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e174 Layout Work\u003c\/p\u003e \u003cp\u003e176 Text Manuscript\u003c\/p\u003e \u003cp\u003e177 Mounting Text\u003c\/p\u003e \u003cp\u003e180 Typefaces, Fonts, and Typography\u003c\/p\u003e \u003cp\u003e184 Font File Formats and Functions\u003c\/p\u003e \u003cp\u003e187 Pitfalls with Fonts\u003c\/p\u003e \u003cp\u003e189 Images in Layout\u003c\/p\u003e \u003cp\u003e190 Mounting Images\u003c\/p\u003e \u003cp\u003e193 Color in Layout\u003c\/p\u003e \u003cp\u003e197 Pitfalls in Managing Colors\u003c\/p\u003e \u003cp\u003e199 Pitfalls in the Layout Work\u003c\/p\u003e \u003cp\u003e203 Proofing\u003c\/p\u003e \u003cp\u003e207 Proofs\u003c\/p\u003e \u003cp\u003e209 Sending Documents to Print\u003c\/p\u003e \u003cp\u003e211 Structuring and Archiving a guide to graphic print production | 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003e07. prepress\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e216 Postscript\u003c\/p\u003e \u003cp\u003e219 PDF\u003c\/p\u003e \u003cp\u003e227 JDF: Job Definition Format\u003c\/p\u003e \u003cp\u003e230 Adjusting for Printing\u003c\/p\u003e \u003cp\u003e239 Proofing and Contract Proofs\u003c\/p\u003e \u003cp\u003e246 Imposition\u003c\/p\u003e \u003cp\u003e250 Halftone Screening\u003c\/p\u003e \u003cp\u003e\u003cb\u003e08. paper\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e266 Coated or Uncoated\u003c\/p\u003e \u003cp\u003e266 Matte\/Silk or Glossy\u003c\/p\u003e \u003cp\u003e267 Wood-free pulp and Wood-pulp\u003c\/p\u003e \u003cp\u003e267 Paper or Cardboard\u003c\/p\u003e \u003cp\u003e267 Plastics and Foils\u003c\/p\u003e \u003cp\u003e268 Paper Format\u003c\/p\u003e \u003cp\u003e270 Basis\/Substance Weight\u003c\/p\u003e \u003cp\u003e270 Density and Bulk\u003c\/p\u003e \u003cp\u003e271 Surface Smoothness and Formation\u003c\/p\u003e \u003cp\u003e271 Brightness and Whiteness\u003c\/p\u003e \u003cp\u003e271 Opacity\u003c\/p\u003e \u003cp\u003e272 Grain Direction\u003c\/p\u003e \u003cp\u003e273 Dimensional Stability\u003c\/p\u003e \u003cp\u003e273 Strength\u003c\/p\u003e \u003cp\u003e274 Age-Resistant and Archival Paper\u003c\/p\u003e \u003cp\u003e274 Choosing a Paper\u003c\/p\u003e \u003cp\u003e279 Paper and the Environment\u003c\/p\u003e \u003cp\u003e282 Handling of the Paper\u003c\/p\u003e \u003cp\u003e284 What Paper is Made Of\u003c\/p\u003e \u003cp\u003e\u003cb\u003e09. printing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e292 Different Printing Techniques\u003c\/p\u003e \u003cp\u003e292 Xerography\u003c\/p\u003e \u003cp\u003e298 Inkjet\u003c\/p\u003e \u003cp\u003e301 Sublimation\u003c\/p\u003e \u003cp\u003e303 Offset\u003c\/p\u003e \u003cp\u003e318 Letterpress\u003c\/p\u003e \u003cp\u003e320 Screen Printing\u003c\/p\u003e \u003cp\u003e322 Gravure Printing\u003c\/p\u003e \u003cp\u003e325 Flexographic Printing\u003c\/p\u003e \u003cp\u003e329 Print Makeready\u003c\/p\u003e \u003cp\u003e330 Checking Prints\u003c\/p\u003e \u003cp\u003e336 Printing Inks and Environmental Issues\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. finishing and binding\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e342 Different Types of Finishing and Binding\u003c\/p\u003e \u003cp\u003e342 Before Finishing and Binding\u003c\/p\u003e \u003cp\u003e344 Varnishing\u003c\/p\u003e \u003cp\u003e344 Lamination\u003c\/p\u003e \u003cp\u003e345 Foiling\u003c\/p\u003e \u003cp\u003e345 Embossing\u003c\/p\u003e \u003cp\u003e345 Cropping\u003c\/p\u003e \u003cp\u003e346 Die-cutting\u003c\/p\u003e \u003cp\u003e347 Punching\u003c\/p\u003e \u003cp\u003e347 Folding\u003c\/p\u003e \u003cp\u003e349 Creasing\u003c\/p\u003e \u003cp\u003e350 Signatures and Sheet Order\u003c\/p\u003e \u003cp\u003e351 Metal Stitching\u003c\/p\u003e \u003cp\u003e352 Spiral Bindings\u003c\/p\u003e \u003cp\u003e353 Glue Binding\u003c\/p\u003e \u003cp\u003e353 Thread Sewing\u003c\/p\u003e \u003cp\u003e354 Thread Sealing\u003c\/p\u003e \u003cp\u003e354 Covering\u003c\/p\u003e \u003cp\u003e356 Casing in\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. glossary\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e359 A\u003c\/p\u003e \u003cp\u003e361 B\u003c\/p\u003e \u003cp\u003e362 C\u003c\/p\u003e \u003cp\u003e367 D\u003c\/p\u003e \u003cp\u003e370 E\u003c\/p\u003e \u003cp\u003e371 F\u003c\/p\u003e \u003cp\u003e373 G\u003c\/p\u003e \u003cp\u003e374 H\u003c\/p\u003e \u003cp\u003e375 I\u003c\/p\u003e \u003cp\u003e378 J\u003c\/p\u003e \u003cp\u003e378 K\u003c\/p\u003e \u003cp\u003e378 L\u003c\/p\u003e \u003cp\u003e380 M\u003c\/p\u003e \u003cp\u003e381 N\u003c\/p\u003e \u003cp\u003e382 O\u003c\/p\u003e \u003cp\u003e383 P\u003c\/p\u003e \u003cp\u003e388 Q\u003c\/p\u003e \u003cp\u003e388 R\u003c\/p\u003e \u003cp\u003e390 S\u003c\/p\u003e \u003cp\u003e395 T\u003c\/p\u003e \u003cp\u003e397 U\u003c\/p\u003e \u003cp\u003e398 V\u003c\/p\u003e \u003cp\u003e398 W\u003c\/p\u003e \u003cp\u003e399 X\u003c\/p\u003e \u003cp\u003e399 Z\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eKAJ JOHANSSON, PETER LUNDBERG,\u003c\/b\u003e and\u003cb\u003e ROBERT RYBERG\u003c\/b\u003e all hold master's degrees in graphic arts technology from the Royal Institute of Technology in Stockholm, Sweden. They each have more than twenty years of experience managing printing, prepress, and web design production companies and studios. Together they run Kapero AB, a company that consults on the production of marketing communications for the advertising and graphic arts industries.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe fully revised edition of the most comprehensive and up-to-date reference on print production\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAll graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, \u003ci\u003eA Guide to Graphic Print Production,\u003c\/i\u003e \u003ci\u003eThird Edition\u003c\/i\u003e is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical reference to keep at your fingertips, this new edition:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCovers the entire production process, from conception to manufacturing to archiving\u003c\/li\u003e \u003cli\u003eCovers new topics, such as variable data printing, sustainability, large\/wide format printing, inks, and color management\u003c\/li\u003e \u003cli\u003eIs full color throughout, with updated images and screenshots\u003c\/li\u003e \u003cli\u003eIncludes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design\u003c\/li\u003e\t \u003c\/ul\u003e \u003cp\u003eDelivering information that reflects all aspects essential for understanding the ins and outs of digital printing, \u003ci\u003eA Guide to Graphic Print Production, Third Edition\u003c\/i\u003e is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988629373157,"sku":"NP9780470907924","price":76.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470907924.jpg?v=1761781038","url":"https:\/\/k12savings.com\/es\/products\/a-guide-to-graphic-print-production-isbn-9780470907924","provider":"K12savings","version":"1.0","type":"link"}