{"product_id":"a-graphic-design-students-guide-to-freelance-isbn-9781118341964","title":"A Graphic Design Student's Guide to Freelance","description":"\u003cp\u003e\u003cb\u003eA complete guide to freelance graphic design—created specifically for design students\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA Graphic Design Student's Guide to Freelance: Practice Makes Perfect\u003c\/i\u003e covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.\u003c\/p\u003e \u003cp\u003eThis full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.\u003c\/p\u003e \u003cp\u003eComplete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, \u003ci\u003eA Graphic Design Student's Guide to Freelance: Practice Makes Perfect\u003c\/i\u003e will help you navigate the world of freelance design with confidence.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside this book, you will learn to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWrite a business plan\u003c\/li\u003e \u003cli\u003ePurchase key equipment\u003c\/li\u003e \u003cli\u003eSet rates and draw up contracts\u003c\/li\u003e \u003cli\u003eFind and manage clients\u003c\/li\u003e \u003cli\u003eCreate and show concepts\u003c\/li\u003e \u003cli\u003eMarket your company\u003c\/li\u003e \u003cli\u003eExpand your business\u003c\/li\u003e \u003cli\u003eDevelop your portfolio\u003c\/li\u003e \u003cli\u003eAnd more\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eAccessing Digital Files Online vii\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGENERAL INFORMATION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. INTRODUCTION 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFilling in the Gaps in Your Education 2\u003c\/p\u003e \u003cp\u003eWhat Is Freelance? 4\u003c\/p\u003e \u003cp\u003eDon’t Wait until You Graduate 4\u003c\/p\u003e \u003cp\u003eAbout This Book 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. WHY SHOULD YOU FREELANCE? 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBalancing Creativity and Commerce 9\u003c\/p\u003e \u003cp\u003eEscaping the Project Mode Mentality 10\u003c\/p\u003e \u003cp\u003eWorking for Money 18\u003c\/p\u003e \u003cp\u003eWorking for Trade. 23\u003c\/p\u003e \u003cp\u003eEnhancing Your Portfolio 24\u003c\/p\u003e \u003cp\u003eLearning to Fail 25\u003c\/p\u003e \u003cp\u003eExperience the Thrill of Owning a Business 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. PLANNING YOUR BUSINESS 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWriting a Business Plan 30\u003c\/p\u003e \u003cp\u003ePerforming a SWOT Analysis 31\u003c\/p\u003e \u003cp\u003eIdentifying External Factors 39\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. I HAVE A BUSINESS PLAN. NOW WHAT? 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoosing a Business Name 43\u003c\/p\u003e \u003cp\u003eTalk to a CPA and Fill Out Your LLC Paperwork 49\u003c\/p\u003e \u003cp\u003eApply for an Employer Identifi cation Number 50\u003c\/p\u003e \u003cp\u003eOpening a Business Checking Account 52\u003c\/p\u003e \u003cp\u003eGetting a Business License 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBEGINNER LEVEL\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. THERE’S A FIRST TIME FOR EVERYTHING 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoals for Beginning Freelancers 55\u003c\/p\u003e \u003cp\u003eEquipment to Purchase 56\u003c\/p\u003e \u003cp\u003eHow Do You Find Your First Client? 60\u003c\/p\u003e \u003cp\u003eWhat Type of Work Should You Do? 61\u003c\/p\u003e \u003cp\u003eWriting a Contract 68\u003c\/p\u003e \u003cp\u003eUnderstanding What’s in Your Contract 70\u003c\/p\u003e \u003cp\u003eMeeting Your Client 76\u003c\/p\u003e \u003cp\u003eCreating Sketches and Concepts 78\u003c\/p\u003e \u003cp\u003eShowing Your Client Your Concepts 82\u003c\/p\u003e \u003cp\u003eDelivering Your Proof 83\u003c\/p\u003e \u003cp\u003eDelivering the Final Product 86\u003c\/p\u003e \u003cp\u003eSending an Invoice 88\u003c\/p\u003e \u003cp\u003eLather, Rinse, Repeat 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eINTERMEDIATE LEVEL\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. GAINING MOMENTUM 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoals for Intermediate Level Freelancers 91\u003c\/p\u003e \u003cp\u003eEquipment to Purchase 92\u003c\/p\u003e \u003cp\u003eHow Do You Find Clients? 96\u003c\/p\u003e \u003cp\u003eWhat Type of Work Should You Do? 109\u003c\/p\u003e \u003cp\u003eEstablishing an Internal Work-Flow System 116\u003c\/p\u003e \u003cp\u003eCreating a Master Client List 116\u003c\/p\u003e \u003cp\u003eCreating a Master Job Tracking List 117\u003c\/p\u003e \u003cp\u003eTracking Your Jobs 118\u003c\/p\u003e \u003cp\u003eArchiving Your Work 120\u003c\/p\u003e \u003cp\u003eCreating a Business Card 123\u003c\/p\u003e \u003cp\u003eWorking with Vendors 127\u003c\/p\u003e \u003cp\u003eManaging Your Time 130\u003c\/p\u003e \u003cp\u003eDocumenting Your Process Work 131\u003c\/p\u003e \u003cp\u003eFinding an Internship 137\u003c\/p\u003e \u003cp\u003eEthical Considerations 138\u003c\/p\u003e \u003cp\u003e\u003cb\u003eADVANCED LEVEL\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. STRETCHING YOUR WINGS 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGoals for Advanced Level Freelancers 145\u003c\/p\u003e \u003cp\u003eEquipment to Purchase 146\u003c\/p\u003e \u003cp\u003eTypes of Clients You Should Work With 151\u003c\/p\u003e \u003cp\u003eCreating a Web Presence for Your Company 156\u003c\/p\u003e \u003cp\u003ePlanning for What Comes After School 158\u003c\/p\u003e \u003cp\u003eChoosing the Right Portfolio for the Job 159\u003c\/p\u003e \u003cp\u003eChoosing the Right Portfolio Pieces 165\u003c\/p\u003e \u003cp\u003eCreating a Monthly Budget 171\u003c\/p\u003e \u003cp\u003eCreating a PDF Portfolio 173\u003c\/p\u003e \u003cp\u003eSubmitting a PDF Portfolio 174\u003c\/p\u003e \u003cp\u003eWhat to Say in Your Letter of Interest 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLANDING A JOB\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. MOVING FORWARD 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting a Job 181\u003c\/p\u003e \u003cp\u003eWriting a Resume 183\u003c\/p\u003e \u003cp\u003ePreparing for an Interview 191\u003c\/p\u003e \u003cp\u003eNegotiating an Offer 200\u003c\/p\u003e \u003cp\u003eTips from Professionals 202\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEPILOGUE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. EPILOGUE 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking Back on Your Experience 211\u003c\/p\u003e \u003cp\u003eResources 215\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBEN HANNAM\u003c\/b\u003e is an Assistant Professor in the Visual Communication Design Program at Virginia Tech and the founder of the design firm Accomplish Studios, LLC. He has won numerous awards for his graphic design work and teaching, and lectures internationally on topics such as freelance graphic design, graphic design pedagogy, and experiential learning environments.\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eA complete guide to freelance graphic design—created specifically for design students\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA Graphic Design Student's Guide to Freelance: Practice Makes Perfect\u003c\/i\u003e covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.\u003c\/p\u003e \u003cp\u003eThis full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.\u003c\/p\u003e \u003cp\u003eComplete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, \u003ci\u003eA Graphic Design Student's Guide to Freelance: Practice Makes Perfect\u003c\/i\u003e will help you navigate the world of freelance design with confidence.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside this book, you will learn to:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWrite a business plan\u003c\/li\u003e \u003cli\u003ePurchase key equipment\u003c\/li\u003e \u003cli\u003eSet rates and draw up contracts\u003c\/li\u003e \u003cli\u003eFind and manage clients\u003c\/li\u003e \u003cli\u003eCreate and show concepts\u003c\/li\u003e \u003cli\u003eMarket your company\u003c\/li\u003e \u003cli\u003eExpand your business\u003c\/li\u003e \u003cli\u003eDevelop your portfolio\u003c\/li\u003e \u003cli\u003eAnd more\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988628619493,"sku":"NP9781118341964","price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118341964.jpg?v=1761781035","url":"https:\/\/k12savings.com\/es\/products\/a-graphic-design-students-guide-to-freelance-isbn-9781118341964","provider":"K12savings","version":"1.0","type":"link"}