{"product_id":"a-fundraising-guide-for-nonprofit-board-members-isbn-9781118073568","title":"A Fundraising Guide for Nonprofit Board Members","description":"\u003cb\u003eEverything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals\u003c\/b\u003e  \u003cp\u003eEngaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA Fundraising Guide for Nonprofit Board Members\u003c\/i\u003e shows you how to raise more money by building board leadership and skills in fundraising. This book covers it all—the board's leadership role in fundraising; how to organize and train your board to raise funds; building a team with board and staff; raising funds for operations, major gifts and capital campaigns; how to ask for gifts; plus a guide for conducting a board retreat that will lead to fundraising success.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDemystifies the ask by providing a straightforward guide on how to ask for, and close, gifts\u003c\/li\u003e \u003cli\u003eFeatures case studies, real life examples, and checklists in an easy to reference format\u003c\/li\u003e \u003cli\u003eOffers sample materials for a board retreat on building the successful fundraising team\u003c\/li\u003e \u003cli\u003eAlso by Julia Ingraham Walker: \u003ci\u003eNonprofit Essentials: Jump-Starting the Stalled Fundraising Campaign\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEntertaining, practical, and easy to use, this book will become a must-read for all board members, executive directors, and staff who want to build an effective fundraising team.\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Author xxiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Board Leadership in Fundraising 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Challenging Economic Environment 1\u003c\/p\u003e \u003cp\u003eThe Board’s Leadership Role in Fundraising 2\u003c\/p\u003e \u003cp\u003eBuilding a Fundraising Board 8\u003c\/p\u003e \u003cp\u003eThe Fiduciary Role of the Nonprofit Board 12\u003c\/p\u003e \u003cp\u003eSummary 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Setting the Pace with Board Giving 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGiving and Asking at the Board Level 21\u003c\/p\u003e \u003cp\u003eDevelop a Plan for Board Giving 28\u003c\/p\u003e \u003cp\u003ePrepare for Your Fundraising Role 33\u003c\/p\u003e \u003cp\u003eSummary 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Getting Ready to Fundraise 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefine Organizational Needs 43\u003c\/p\u003e \u003cp\u003eStrategic Planning and the Board 45\u003c\/p\u003e \u003cp\u003eFundraising for Current Operations 48\u003c\/p\u003e \u003cp\u003ePlanning for Comprehensive Campaigns 52\u003c\/p\u003e \u003cp\u003eGetting Organized for Fundraising 56\u003c\/p\u003e \u003cp\u003eTraining Board Members to Fundraise 62\u003c\/p\u003e \u003cp\u003eSummary 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Building the Team 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho Is on the Team? 69\u003c\/p\u003e \u003cp\u003eHow to Hire: What to Look for in a Chief Advancement Officer 78\u003c\/p\u003e \u003cp\u003eStandards for Staffing and Cost per Dollar Raised 87\u003c\/p\u003e \u003cp\u003eFundraising Consultants 89\u003c\/p\u003e \u003cp\u003eSummary 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Annual Fund 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRaising Money for Operations 99\u003c\/p\u003e \u003cp\u003eAnnual Fund: Setting the Goal 100\u003c\/p\u003e \u003cp\u003eAnnual Fund: The Moving Parts 103\u003c\/p\u003e \u003cp\u003eMaking the Case for the Annual Fund 110\u003c\/p\u003e \u003cp\u003eGalas and Fundraising Events 114\u003c\/p\u003e \u003cp\u003eLeadership Annual Fund Programs 114\u003c\/p\u003e \u003cp\u003eSummary 128\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Major Gifts and Mega-Gifts 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Introduction to Major Gifts 131\u003c\/p\u003e \u003cp\u003eWho Are Our Prospects? 136\u003c\/p\u003e \u003cp\u003eMajor Gift Prospects: What to Look For 139\u003c\/p\u003e \u003cp\u003eCultivation 144\u003c\/p\u003e \u003cp\u003eTransformational Gifts: Giving at the Top 148\u003c\/p\u003e \u003cp\u003eSummary 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 How to Ask for and Close a Gift 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePreparing for a Successful Call 161\u003c\/p\u003e \u003cp\u003eThe Five Elements of the Successful Ask 165\u003c\/p\u003e \u003cp\u003eCommon Issues in Negotiating and Closing Gifts 172\u003c\/p\u003e \u003cp\u003eSummary 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Getting Ready for a Fundraising Campaign 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Introduction to Fundraising Campaigns 183\u003c\/p\u003e \u003cp\u003eSetting Realistic Goals 192\u003c\/p\u003e \u003cp\u003eCampaign Structure: Phases, Timetables, and Gift Tables 198\u003c\/p\u003e \u003cp\u003eSummary 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Fundraising Campaigns 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCampaign Leadership Roles 209\u003c\/p\u003e \u003cp\u003eBoard Leadership in a Campaign 215\u003c\/p\u003e \u003cp\u003eCampaign Volunteer Structure 218\u003c\/p\u003e \u003cp\u003eMaking the Case 226\u003c\/p\u003e \u003cp\u003eCampaign Recognition and Pricing 229\u003c\/p\u003e \u003cp\u003eSummary 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Additional Sources of Giving 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGiving from Foundations 242\u003c\/p\u003e \u003cp\u003eCorporate Philanthropy 248\u003c\/p\u003e \u003cp\u003ePlanned Giving: Add to Your Fundraising Toolbox 251\u003c\/p\u003e \u003cp\u003eStewardship Programs 263\u003c\/p\u003e \u003cp\u003eSummary 267\u003c\/p\u003e \u003cp\u003eAppendix 269\u003c\/p\u003e \u003cp\u003eMaterials for a Board Retreat on Fundraising 269\u003c\/p\u003e \u003cp\u003eMaterials for a Board Training Exercise on Fundraising 289\u003c\/p\u003e \u003cp\u003eGlossary of Basic Fundraising Terms 297\u003c\/p\u003e \u003cp\u003eIndex 303\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJULIA INGRAHAM WALKER\u003c\/b\u003e has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Fundraising Guide for Nonprofit Board Members\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eRaising money in today's increasingly competitive environment requires tapping the energy and enthusiasm of every one of your nonprofit board members. For your mission to succeed, you need to roll up your sleeves and be a part of the fundraising process. Destined to become the standard in the field, A Fundraising Guide for Nonprofit Board Members helps you transform yourself from a passive board member into an active member of the fundraising team who is ready and able to tap into all the philanthropic resources available. \u003c\/p\u003e\u003cp\u003eChanneling author Julia Ingraham Walker's more than twenty-five years of fundraising and consulting experience to help nonprofit board members and their CEOs maximize donations, \u003ci\u003eA Fundraising Guide for Nonprofit Board Members\u003c\/i\u003e shows you how to cultivate your own personal fundraising skills to experience greater fundraising activity, improve donor satisfaction, and achieve higher fundraising goals. You'll learn how to ask for donations at the board level, train board members to raise funds, hire a chief advancement officer, review the ins and outs of fundraising galas, prepare for a successful call, and so much more. \u003c\/p\u003e\u003cp\u003eComplemented by a companion website that augments material covered in the book, \u003ci\u003eA Fundraising Guide for Nonprofit Board Members\u003c\/i\u003e arms board members and chief decision makers with new strategies and techniques that have been proven effective with other boards and their executive directors, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuilding an active fundraising board\u003c\/li\u003e \u003cli\u003eHow the board's fiduciary role has transitioned in recent years\u003c\/li\u003e \u003cli\u003ePreparing for playing an expanded fundraising role on the board\u003c\/li\u003e \u003cli\u003eStrategic planning to identify organizational needs\u003c\/li\u003e \u003cli\u003eRecommended roles for board and staff to build a strong fundraising team\u003c\/li\u003e \u003cli\u003eTraining options to improve board fundraising skills\u003c\/li\u003e \u003cli\u003eHow to find transformational gifts of $5 million and more\u003c\/li\u003e \u003cli\u003eA step-by-step guide to make a successful solicitation call for a major gift\u003c\/li\u003e \u003cli\u003eFundraising campaigns: preparing for them, setting realistic goals, and volunteer structure\u003c\/li\u003e \u003cli\u003eCorporate and foundation giving\u003c\/li\u003e \u003cli\u003eHow to develop and maintain relationships with donors over the long term\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBoard members can no longer sit back and idly expect donations to roll in. It's time for you and your fellow board members to play a leadership role in securing a greater share of the billions of resource dollars available to nonprofits, with the skills and guidance found in \u003ci\u003eA Fundraising Guide for Nonprofit Board Members.\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988627996901,"sku":"NP9781118073568","price":53.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118073568.jpg?v=1761781032","url":"https:\/\/k12savings.com\/es\/products\/a-fundraising-guide-for-nonprofit-board-members-isbn-9781118073568","provider":"K12savings","version":"1.0","type":"link"}