{"product_id":"52-weeks-of-sales-success-isbn-9780470393505","title":"52 Weeks of Sales Success","description":"\u003ci\u003e52 Weeks of Sales Success\u003c\/i\u003e, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century:  \u003cul\u003e \u003cli\u003eStop thinking like an employee and start thinking like an entrepreneur\u003c\/li\u003e \u003cli\u003eSurround yourself with positive people\u003c\/li\u003e \u003cli\u003eDevelop systems and procedures\u003c\/li\u003e \u003cli\u003eHire an assistant, so you can concentrate on clients\u003c\/li\u003e \u003cli\u003eKnow your product, yourself, and your client\u003c\/li\u003e \u003cli\u003eUnder-promise, over-deliver\u003c\/li\u003e \u003cli\u003eTurn problems into opportunities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 1 Start Now 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo the Hardest Thing First 1\u003c\/p\u003e \u003cp\u003eTell Everyone You Know What You Do 2\u003c\/p\u003e \u003cp\u003eRemain Positive 3\u003c\/p\u003e \u003cp\u003eWork For Today, Tomorrow, and Your Future 3\u003c\/p\u003e \u003cp\u003eStick to It 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 2 Stay Put 6\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 3 Cultivate an Entrepreneurial Mindset 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProcure Tools and Resources 9\u003c\/p\u003e \u003cp\u003eMarket Yourself 11\u003c\/p\u003e \u003cp\u003eHire Employees (Assistants) 11\u003c\/p\u003e \u003cp\u003eBuild a Sales Team 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 4 Project a Positive Attitude 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSurround Yourself with Positive People 14\u003c\/p\u003e \u003cp\u003eSeek Out Positive Ideas 14\u003c\/p\u003e \u003cp\u003eBanish Negativity and Self-Defeatism 15\u003c\/p\u003e \u003cp\u003eMaster the Art of Positive Talk 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 5 Set Goals 18\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssociate with Fellow Goal Setters 19\u003c\/p\u003e \u003cp\u003eSet a Goal 19\u003c\/p\u003e \u003cp\u003eSet a Deadline 20\u003c\/p\u003e \u003cp\u003eBreak Down Your Goal Into Milestones 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 6 Devise a Plan 22\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEssential Elements of a Business Plan 22\u003c\/p\u003e \u003cp\u003eBusiness Description 23\u003c\/p\u003e \u003cp\u003eMarket Focus 23\u003c\/p\u003e \u003cp\u003eSituation Analysis 24\u003c\/p\u003e \u003cp\u003eVision Statement 24\u003c\/p\u003e \u003cp\u003eRevenue Projections 25\u003c\/p\u003e \u003cp\u003eBudget 26\u003c\/p\u003e \u003cp\u003eStart-Up Money 26\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 7 Develop Systems and Procedures 28\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDocument Your Job 29\u003c\/p\u003e \u003cp\u003eIdentify Procedures 30\u003c\/p\u003e \u003cp\u003eDelegate the Work 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 8 Hire an Assistant 32\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecruit Assistants 33\u003c\/p\u003e \u003cp\u003eScreen the Candidates 34\u003c\/p\u003e \u003cp\u003eVisual or Virtual? 40\u003c\/p\u003e \u003cp\u003eRetain Your Best Assistants 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 9 Prioritize 42\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStephen’s Not-So-Secret Secret 43\u003c\/p\u003e \u003cp\u003eRediscover Your A-B-Cs 44\u003c\/p\u003e \u003cp\u003eDay Job, Night Job 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 10 Know Your Product 46\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUse Your Productor Service . . . IF Possible 47\u003c\/p\u003e \u003cp\u003eRecruit Referrals 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 11 Know Your Clients 49\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho’s Really Your Client? 49\u003c\/p\u003e \u003cp\u003eUse What You Sell 50\u003c\/p\u003e \u003cp\u003eParticipate in Consumer Communities 50\u003c\/p\u003e \u003cp\u003eConsult with Other Departments 51\u003c\/p\u003e \u003cp\u003eLearn Your Customer’s Business 51\u003c\/p\u003e \u003cp\u003eGather Feedback from Clients 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 12 Recognize the Difference between Customers and Clients 54\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBe a Salesperson, Not an Order Taker 55\u003c\/p\u003e \u003cp\u003eCustomer Service Is Key 55\u003c\/p\u003e \u003cp\u003eBecome a Problem Solver 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 13 Under-Promise, Over-Deliver 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAsk! 58\u003c\/p\u003e \u003cp\u003eUncover Soft Expectations 58\u003c\/p\u003e \u003cp\u003eFollow Up 59\u003c\/p\u003e \u003cp\u003eThink Total Service 59\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 14 Leverage the Power of Your Disabilities 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentify Your Abilities and Disabilities 62\u003c\/p\u003e \u003cp\u003eIdentify the Positive in Your Disabilities 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 15 Turn Problems into Opportunities 64\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLook for Trouble 64\u003c\/p\u003e \u003cp\u003eBecome a Problem Solver 65\u003c\/p\u003e \u003cp\u003eLook for Problems in Your Own Business, Too 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 16 Brand Yourself: You, Inc. 68\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNailing Down My Brand 69\u003c\/p\u003e \u003cp\u003eAssemble a Marketing Packet 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 17 Engage in Shameless Self-Promotion 72\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFocus on Self-Promotion 73\u003c\/p\u003e \u003cp\u003eMake It a Priority 73\u003c\/p\u003e \u003cp\u003eStart on the Internet 74\u003c\/p\u003e \u003cp\u003eDistribute Regular Press Releases 75\u003c\/p\u003e \u003cp\u003eDraw Free Publicity and Positive Press 76\u003c\/p\u003e \u003cp\u003eInvest in Paid Advertising 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 18 See Business Where It Isn’t 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentify Unserved and Underserved Markets 80\u003c\/p\u003e \u003cp\u003eTrain Your Mind to Spot Opportunities 81\u003c\/p\u003e \u003cp\u003eBuild Business Synergies 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 19 Brainstorm Problem Solving with Your Staff 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAsk for Help 84\u003c\/p\u003e \u003cp\u003eDon’t Get Hung Up on Hierarchy 85\u003c\/p\u003e \u003cp\u003eFoster a Problem-Solving Atmosphere 85\u003c\/p\u003e \u003cp\u003eThink Ends, Not Means 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 20 Focus on Your Clients’ Success 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Success Is My Success 87\u003c\/p\u003e \u003cp\u003eSuccess Breeds Success 88\u003c\/p\u003e \u003cp\u003eYour Mission Statement 89\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 21 Write Notes to Your Clients 90\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 22 Launch Your Weekly Hour of Power—100 Calls in 60 Minutes 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarvesting Pearls Called Referrals 94\u003c\/p\u003e \u003cp\u003eNo Selling! 94\u003c\/p\u003e \u003cp\u003eNo Interruptions! 95\u003c\/p\u003e \u003cp\u003eKeep a Tally Sheet 95\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 23 Master the 10-10-20 Technique 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Technique 97\u003c\/p\u003e \u003cp\u003eAnother Way to Network 98\u003c\/p\u003e \u003cp\u003eAdjust the Technique 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 24 Hone Your Networking Skills 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 25 Market Your Home-Based Business 104\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBargain for an Advantage 105\u003c\/p\u003e \u003cp\u003eNiche Marketing 105\u003c\/p\u003e \u003cp\u003eSeek Feedback Constantly 106\u003c\/p\u003e \u003cp\u003eBe Consistent 106\u003c\/p\u003e \u003cp\u003eSet Aside Time Every Week for Marketing 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 26 Master a New Technology 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 27 Explore Marketing Opportunities on the Internet 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuild Your Own Web Site 112\u003c\/p\u003e \u003cp\u003eBuild Communities through Blogging 113\u003c\/p\u003e \u003cp\u003eDrive Traffic to Your Web Sites and Blogs 114\u003c\/p\u003e \u003cp\u003eAdd a Signature File to Your E-Mail Messages 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 28 Reward Yourself 116\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate a Reward Collage 116\u003c\/p\u003e \u003cp\u003eReward Yourself before a Sale 117\u003c\/p\u003e \u003cp\u003eFine-Tune Your Reward System 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 29 Find a Better Place to Meet Your Clients 120\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoose a Place with the Right Ambience 120\u003c\/p\u003e \u003cp\u003eSet the Stage 121\u003c\/p\u003e \u003cp\u003eNavigate an Office Meeting 122\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 30 Improve the Way You Ask and Answer Questions 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAsk Questions that Require Some Explanation from Your Client 124\u003c\/p\u003e \u003cp\u003eTry to Answer a Question with a Question of Your Own 124\u003c\/p\u003e \u003cp\u003eBreak Down Bad News into Terms that Are Easier to Accept 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 31 Perfect Your Tele-Sales Skills 126\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake a Lot of Calls 127\u003c\/p\u003e \u003cp\u003eNo Scripts 128\u003c\/p\u003e \u003cp\u003eThe “Mirroring” Technique 128\u003c\/p\u003e \u003cp\u003eHave Something to Say When You Call 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 32 Shadow a Top-Producing Salesperson 130\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMy Sales Mentors 131\u003c\/p\u003e \u003cp\u003eIdentify Prospective Mentors 132\u003c\/p\u003e \u003cp\u003eHire a Sales Coach 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 33 Team Up with a Personal Partner 134\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChoose a Partner 135\u003c\/p\u003e \u003cp\u003eDevelop a Plan 135\u003c\/p\u003e \u003cp\u003eMeet with Your Partner 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 34 Hook Up with a Mentor 140\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMentors in the Family 140\u003c\/p\u003e \u003cp\u003eMentors in the Neighborhood 142\u003c\/p\u003e \u003cp\u003eMentors in Your Office 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 35 Jot Down Ideas for New Opportunities 144\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 36 Nurture Relationships 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eForget about the Money 147\u003c\/p\u003e \u003cp\u003eStop Hunting, Start Farming 148\u003c\/p\u003e \u003cp\u003eGet Connected 148\u003c\/p\u003e \u003cp\u003eGather Contact Information 149\u003c\/p\u003e \u003cp\u003eKeep in Touch 150\u003c\/p\u003e \u003cp\u003eGive 150\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 37 Launch Your Own Blog 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrush Up on Blog Basics 152\u003c\/p\u003e \u003cp\u003eTest Drive a Blog for Free 154\u003c\/p\u003e \u003cp\u003eChoose a Blog Host and Platform 154\u003c\/p\u003e \u003cp\u003eEarn Higher Search Engine Rankings 155\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 38 Try an Internet Lead Generation Service 158\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssess the Benefits of Lead Generation Services 159\u003c\/p\u003e \u003cp\u003eBe Prepared 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 39 Date Your Leads . . . or Someone Else Will 162\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate a System 162\u003c\/p\u003e \u003cp\u003eBe the First to Call 163\u003c\/p\u003e \u003cp\u003eWork on Your Follow-Through 164\u003c\/p\u003e \u003cp\u003eBe Persistent 164\u003c\/p\u003e \u003cp\u003eDate Your Clients, Too 165\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 40 Build Trust in Online Communities 166\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Constitutes Social Media? 167\u003c\/p\u003e \u003cp\u003eTap the Power of Social Media Marketing 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 41 Fire Your Worst Clients 172\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen You Can’t Deliver 173\u003c\/p\u003e \u003cp\u003eWhen The Customer Is Too Negative 173\u003c\/p\u003e \u003cp\u003eWhen the Deal Doesn’t Fit Your Business Plan 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 42 Attend a Convention or Seminar 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eI Learned the Hard Way 176\u003c\/p\u003e \u003cp\u003eMy First Convention 176\u003c\/p\u003e \u003cp\u003eAttend Seminars and Workshops 177\u003c\/p\u003e \u003cp\u003eNetwork 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 43 Host a Seminar or Workshop 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentify a Need in the Marketplace 181\u003c\/p\u003e \u003cp\u003eCreate Your Workshop or Seminar 181\u003c\/p\u003e \u003cp\u003ePromote Your Workshop or Seminar 182\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 44 Master the Platinum Rule 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 45 Expand into Multicultural Markets 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTest Your Cross-Cultural Competency 186\u003c\/p\u003e \u003cp\u003eFollow Your Customer’s Lead 186\u003c\/p\u003e \u003cp\u003eTake a Comprehensive Approach 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 46 Avoid or Recover from a Sales Slump 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAvoid Negative People and Situations 189\u003c\/p\u003e \u003cp\u003eSet a Start Date 190\u003c\/p\u003e \u003cp\u003eBe Committed 190\u003c\/p\u003e \u003cp\u003eMake Marketing a Regular Activity 190\u003c\/p\u003e \u003cp\u003eKeep Records 190\u003c\/p\u003e \u003cp\u003eTalk to Your Manager about Your Sales Decline 191\u003c\/p\u003e \u003cp\u003eLearn from Past Mistakes 191\u003c\/p\u003e \u003cp\u003eGet Your Family and Friends Involved 191\u003c\/p\u003e \u003cp\u003eLearn to Cope 191\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 47 Build Your Own Sales Team 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Sales Team? 193\u003c\/p\u003e \u003cp\u003eRealize the Benefits of the Team-Based Approach 195\u003c\/p\u003e \u003cp\u003eAre You Team-Ready? 196\u003c\/p\u003e \u003cp\u003eTake a Lesson from Your Dentist 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 48 Sharpen Your Team Management Skills 198\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 49 Close a Sale the Right Way: Six Follow-Up Steps 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Save It! 201\u003c\/p\u003e \u003cp\u003e2. When You Lose a Sale, Find Out Why 202\u003c\/p\u003e \u003cp\u003e3. Stay in Touch with Them 202\u003c\/p\u003e \u003cp\u003e4. Thank Them for Their Time 203\u003c\/p\u003e \u003cp\u003e5. Ask for a Referral 203\u003c\/p\u003e \u003cp\u003e6. Move On 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 50 Become a Lifelong Learner 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 51 Just Do It! 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePlan 211\u003c\/p\u003e \u003cp\u003eDelegate 211\u003c\/p\u003e \u003cp\u003eUse Technology to Leverage Your Efforts 212\u003c\/p\u003e \u003cp\u003eKnow When to Take a Break 212\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWeek 52 Final Thoughts 214\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout the Authors 216\u003c\/p\u003e \u003cp\u003eIndex 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRalph R. Roberts\u003c\/b\u003e is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author. His articles have been featured in a host of national publications, online and in print, and he has authored and coauthored numerous books, including Walk Like a Giant, Sell Like a Madman; Advanced Selling For Dummies; Cross-Cultural Selling For Dummies; Mortgage Myths; and Foreclosure Myths, all from Wiley. For more about Ralph, visit AboutRalph.com.\u003c\/p\u003e  \u003cp\u003eAn expanded and updated new edition of the ultimate guide to successfully selling anything\u003c\/p\u003e \u003cp\u003eBased on the popular weekly seminars he originally developed and delivered to his own sales staff, Ralph R. Roberts's 52 Weeks of Sales Success takes you on a week-by-week tour through a year of sales dominance. Inside, you'll discover a treasure trove of sales-generating, profit-boosting wisdom that will help you reach your full potential—no matter what you sell or to whom you sell it.\u003c\/p\u003e \u003cp\u003eOriginally published in 1999, this highly effective and popular sales resource has now been updated and expanded to address important issues for today's high-tech workplace and highly competitive and very global sales environment. 52 Weeks of Sales Success includes much more than just the basics of selling; it's also packed with cutting-edge advice on entrepreneurial selling, maintaining positivity, developing effective systems, and turning problems into opportunities. Put it all together and you've got the ultimate guide to modern selling, full of smart, effective advice on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eSetting sales goals and devising a plan to achieve them\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eTreating sales as a business rather than a job\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFormalizing procedures and tasks\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHiring assistants to take on some of the work\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePrioritizing for improved efficiency\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGetting to know your products, your clients, and yourself\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDelivering unbeatable customer service\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUnder-promising and over-delivering\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePromoting yourself and your business\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHoning your networking skills and nurturing relationships\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing the Internet and social media to improve sales\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLearning from your mistakes\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eAnd much more\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47988593426661,"sku":"NP9780470393505","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470393505.jpg?v=1761780892","url":"https:\/\/k12savings.com\/es\/products\/52-weeks-of-sales-success-isbn-9780470393505","provider":"K12savings","version":"1.0","type":"link"}