{"product_id":"201-great-ideas-for-your-small-business-isbn-9780470919668","title":"201 Great Ideas for Your Small Business","description":"\u003cb\u003eCompletely revised and updated edition of this very popular and successful small business book\u003c\/b\u003e \u003cp\u003eThe first edition of \u003ci\u003e201 Great Ideas for Your Small Business\u003c\/i\u003e was hailed by management guru and author Tom Peters as \"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!\"\u003c\/p\u003e \u003cp\u003eIn this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails how business owners can use online marketing and social networking more effectively\u003c\/li\u003e \u003cli\u003eOffers timely strategies for thriving in challenging economic times\u003c\/li\u003e \u003cli\u003eIncludes scores of real-life success stories and all-new interviews with small-business owners, experts, and VIP's including Guy Kawasaki, Kay Koplovitz, and Michael Bloomberg\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt may be small, but your business is a big deal to you, your customers, and employees. \u003ci\u003e201 Great Ideas\u003c\/i\u003e provides lively, practical strategies to help you manage, grow, and promote your business.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eIntroduction xvii\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Management Strategies 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Always Deal with Decision Makers 2\u003c\/p\u003e \u003cp\u003e2. Never Work with Anyone Who Gives You a Headache or a Stomachache 3\u003c\/p\u003e \u003cp\u003e3. Don’t Be Afraid to Reinvent Your Business 5\u003c\/p\u003e \u003cp\u003e4. Add Spirituality to Your Business Life 7\u003c\/p\u003e \u003cp\u003e5. Ask for a Quick “Yes” or “No” 9\u003c\/p\u003e \u003cp\u003e6. Say Goodbye to Corporate Life 10\u003c\/p\u003e \u003cp\u003e7. Create an Informal Advisory Board 12\u003c\/p\u003e \u003cp\u003e8. Move Your Business into an Incubator 14\u003c\/p\u003e \u003cp\u003e9. Organize a Company Retreat 16\u003c\/p\u003e \u003cp\u003e10. Create a Greener and Safer Workplace 17\u003c\/p\u003e \u003cp\u003e11. Think Ergonomically 19\u003c\/p\u003e \u003cp\u003e12. Make Meetings More Productive 21\u003c\/p\u003e \u003cp\u003e13. Meet Clients in Elegant Public Places 21\u003c\/p\u003e \u003cp\u003e14. Work the Phones or Walk the Floor 22\u003c\/p\u003e \u003cp\u003e15. Join or Create a Peer Support Group 23\u003c\/p\u003e \u003cp\u003e16. Know When to Reach Out for Help 26\u003c\/p\u003e \u003cp\u003e17. Hire a Great Lawyer 27\u003c\/p\u003e \u003cp\u003e18. Seek Help from a Restaurant Consultant 29\u003c\/p\u003e \u003cp\u003e19. Thank Everyone You Work With 32\u003c\/p\u003e \u003cp\u003e20. Move Your Business into a Main Street Revitalization Zone 32\u003c\/p\u003e \u003cp\u003e21. Ask Your Staff to Evaluate You 34\u003c\/p\u003e \u003cp\u003e22. Cross-Train Your Employees 35\u003c\/p\u003e \u003cp\u003e23. Create a Disaster Recovery Plan 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Money Matters 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24. Become a Profit Enhancement Officer 41\u003c\/p\u003e \u003cp\u003e25. Write a Killer Business Plan 42\u003c\/p\u003e \u003cp\u003e26. More Insider Tips to Woo Investors 43\u003c\/p\u003e \u003cp\u003e27. Find Yourself an Angel 44\u003c\/p\u003e \u003cp\u003e28. Hire a Virtual Chief Financial Offi cer 47\u003c\/p\u003e \u003cp\u003e29. Choose the Right Bank 48\u003c\/p\u003e \u003cp\u003e30. Create a Sensitivity Analysis 50\u003c\/p\u003e \u003cp\u003e31. Find a Good Accountant 50\u003c\/p\u003e \u003cp\u003e32. Work with an Enrolled Agent to Do Your Taxes 52\u003c\/p\u003e \u003cp\u003e33. Find a Strategic Partner to Invest in Your Company 53\u003c\/p\u003e \u003cp\u003e34. Even Out Your Cash Flow 55\u003c\/p\u003e \u003cp\u003e35. Consider Buying a Franchise 56\u003c\/p\u003e \u003cp\u003e36. Franchise Your Business Concept 57\u003c\/p\u003e \u003cp\u003e37. Barter for Goods and Services 59\u003c\/p\u003e \u003cp\u003e38. Seek Vendor Financing 60\u003c\/p\u003e \u003cp\u003e39. EB-5 Visas for Foreign Investors 61\u003c\/p\u003e \u003cp\u003e40. Invest in Yourself by Tapping Your 401(k) 63\u003c\/p\u003e \u003cp\u003e41. Apply for a Government-Backed Bank Loan 64\u003c\/p\u003e \u003cp\u003e42. Invoice Bimonthly and Add an Overhead Charge 65\u003c\/p\u003e \u003cp\u003e43. Ask for a Deposit 66\u003c\/p\u003e \u003cp\u003e44. Lock Your Supply Cabinet 66\u003c\/p\u003e \u003cp\u003e45. Set Up a Retirement Plan 67\u003c\/p\u003e \u003cp\u003e46. Establish an Employee Stock Ownership Plan (ESOP) 68\u003c\/p\u003e \u003cp\u003e47. Find a Good Independent Insurance Broker 69\u003c\/p\u003e \u003cp\u003e48. Buy Disability Insurance 70\u003c\/p\u003e \u003cp\u003e49. Hire a Debt Arbitrator 72\u003c\/p\u003e \u003cp\u003e50. Collect the Money People Owe You 73\u003c\/p\u003e \u003cp\u003e51. Accept Credit Cards 74\u003c\/p\u003e \u003cp\u003e52. Work Part Time to Support Your Business 75\u003c\/p\u003e \u003cp\u003e53. Expand Your Vendor Network 77\u003c\/p\u003e \u003cp\u003e54. Check Out Economic Development Incentives 78\u003c\/p\u003e \u003cp\u003e55. Produce an Independent Film 79\u003c\/p\u003e \u003cp\u003e56. Buy Prepaid Legal Insurance or Make a Deal with a Law Firm 82\u003c\/p\u003e \u003cp\u003e57. Find the Right Offi ce Space 82\u003c\/p\u003e \u003cp\u003e58. Hire a Savvy Real Estate Broker 84\u003c\/p\u003e \u003cp\u003e59. Share Space with a Compatible Business 85\u003c\/p\u003e \u003cp\u003e60. Buy Used Offi ce Furnishings 86\u003c\/p\u003e \u003cp\u003e61. Sell Your Business at the Right Time and Price 87\u003c\/p\u003e \u003cp\u003e62. Sell Your Company to an Industry Giant 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Technology and Telecommunications 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e63. Twitter for Business: Tips from Guy Kawasaki 94\u003c\/p\u003e \u003cp\u003e64. Facebook Tips for Business Owners 95\u003c\/p\u003e \u003cp\u003e65. Use Skype for Business 96\u003c\/p\u003e \u003cp\u003e66. Set Up a Teleconference 97\u003c\/p\u003e \u003cp\u003e67. Make the Most of Voice Mail 99\u003c\/p\u003e \u003cp\u003e68. Don’t Let E-Mail Rule or Ruin Your Life 100\u003c\/p\u003e \u003cp\u003e69. Take This Technology Checkup 101\u003c\/p\u003e \u003cp\u003e70. Smart Technology and Telecommunication Toys to Buy for Your Business 102\u003c\/p\u003e \u003cp\u003e71. Post Videos and Photos on Your Web Site 103\u003c\/p\u003e \u003cp\u003e72. Consider a Cloud-Based Telephone Service 103\u003c\/p\u003e \u003cp\u003e73. Create a Dynamic Web Site 104\u003c\/p\u003e \u003cp\u003e74. The Truth about Search Engine Optimization (SEO) 106\u003c\/p\u003e \u003cp\u003e75. Hire a Great Web Designer 107\u003c\/p\u003e \u003cp\u003e76. Run Your Business in the Cloud 109\u003c\/p\u003e \u003cp\u003e77. Use Online Mailing Solutions 110\u003c\/p\u003e \u003cp\u003e78. Train Employees Online 111\u003c\/p\u003e \u003cp\u003e79. Sell Products Online 112\u003c\/p\u003e \u003cp\u003e80. Visit My Favorite Web Sites 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Develop and Launch New Products and Services 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e81. Create a Fad 117\u003c\/p\u003e \u003cp\u003e82. Import Something New and Diff erent 118\u003c\/p\u003e \u003cp\u003e83. Turn Your Hobby into a Successful Business 119\u003c\/p\u003e \u003cp\u003e84. Become an Exclusive Importer 121\u003c\/p\u003e \u003cp\u003e85. Launch a Green Product 123\u003c\/p\u003e \u003cp\u003e86. Build a Working Model of Your Product 124\u003c\/p\u003e \u003cp\u003e87. Make a Model with 3-D Software 126\u003c\/p\u003e \u003cp\u003e88. Serve the High and Low Ends of the Market 127\u003c\/p\u003e \u003cp\u003e89. Partner with a Big Company for Distribution 129\u003c\/p\u003e \u003cp\u003e90. Take Advantage of an Online Technology Exchange 130\u003c\/p\u003e \u003cp\u003e91. Have Your Product Mandated for Use by the Government 134\u003c\/p\u003e \u003cp\u003e92. Create a Business Based on a Personal Challenge 135\u003c\/p\u003e \u003cp\u003e93. Sell Your Wares in a Farmer’s Market 135\u003c\/p\u003e \u003cp\u003e94. Set Up a Cart in a Shopping Mall 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5\u003c\/b\u003e Marketing Strategies 141\u003c\/p\u003e \u003cp\u003e95. Strike a Deal with a Giant 143\u003c\/p\u003e \u003cp\u003e96. Look Bigger Online 144\u003c\/p\u003e \u003cp\u003e97. Take Advantage of Co-op Advertising 145\u003c\/p\u003e \u003cp\u003e98. Market to Callers on Hold 147\u003c\/p\u003e \u003cp\u003e99. Consider Multilevel Marketing: Send Out Cards 148\u003c\/p\u003e \u003cp\u003e100. Cross-Promote Your Products or Services 150\u003c\/p\u003e \u003cp\u003e101. Sell through a Dealer Network 152\u003c\/p\u003e \u003cp\u003e102. Create a Cool Business Card 153\u003c\/p\u003e \u003cp\u003e103. Create a Dynamic Database 154\u003c\/p\u003e \u003cp\u003e104. Package Your Products for Success 155\u003c\/p\u003e \u003cp\u003e105. Give to Charity 156\u003c\/p\u003e \u003cp\u003e106. Use Coupons to Attract Customers 158\u003c\/p\u003e \u003cp\u003e107. Use Food as a Selling Tool 159\u003c\/p\u003e \u003cp\u003e108. Set Up a Strong Referral Network 160\u003c\/p\u003e \u003cp\u003e109. Give It Away 161\u003c\/p\u003e \u003cp\u003e110. Design a Great Sign for Your Business 162\u003c\/p\u003e \u003cp\u003e111. Produce an Infomercial 163\u003c\/p\u003e \u003cp\u003e112. Put a Pig in Your Window 165\u003c\/p\u003e \u003cp\u003e113. Put Your Company Name on Everything 166\u003c\/p\u003e \u003cp\u003e114. Free Up Your Sales Team to Sell 167\u003c\/p\u003e \u003cp\u003e115. Hire a Celebrity Spokesperson 168\u003c\/p\u003e \u003cp\u003e116. Publish a Newsletter or Blog 169\u003c\/p\u003e \u003cp\u003e117. Market Your Consulting Services 170\u003c\/p\u003e \u003cp\u003e118. Host an Open House 171\u003c\/p\u003e \u003cp\u003e119. Use Great Public Relations to Promote Your Business 172\u003c\/p\u003e \u003cp\u003e120. Coproduce a Seminar 175\u003c\/p\u003e \u003cp\u003e121. Ask for Two Business Cards 176\u003c\/p\u003e \u003cp\u003e122. Treat Your Best Clients Well 176\u003c\/p\u003e \u003cp\u003e123. Invite Associates to a Trade Show 177\u003c\/p\u003e \u003cp\u003e124. Know Your Competition 178\u003c\/p\u003e \u003cp\u003e125. Tap the Growing Hispanic Market 181\u003c\/p\u003e \u003cp\u003e126. Make Your 800 Number Ring 182\u003c\/p\u003e \u003cp\u003e127. Attend Charity Events to Make Contacts 183\u003c\/p\u003e \u003cp\u003e128. Publicize Your Specialty Food Business 184\u003c\/p\u003e \u003cp\u003e129. Market to Uncle Sam and Other Agencies 185\u003c\/p\u003e \u003cp\u003e130. Get Certifi ed as a Woman- or Minority-Owned Business 187\u003c\/p\u003e \u003cp\u003e131. Don’t Forsake the Yellow Pages 188\u003c\/p\u003e \u003cp\u003e132. Send Pizza to Potential Clients 189\u003c\/p\u003e \u003cp\u003e133. Think BIG—Why Not? 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 People 193\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e134. Cast a Wide Net to Attract Good Employees 195\u003c\/p\u003e \u003cp\u003e135. Write Clear Job Descriptions 196\u003c\/p\u003e \u003cp\u003e136. Know What Not to Ask Job Applicants 197\u003c\/p\u003e \u003cp\u003e137. Recruit Great Employees 198\u003c\/p\u003e \u003cp\u003e138. Look Far and Wide for the Best Person 199\u003c\/p\u003e \u003cp\u003e139. Work with People You Like 200\u003c\/p\u003e \u003cp\u003e140. Hire Talented Seniors 201\u003c\/p\u003e \u003cp\u003e141. Hire Teenagers 202\u003c\/p\u003e \u003cp\u003e142. Use the BATH System for Hiring 203\u003c\/p\u003e \u003cp\u003e143. Perform a Personnel Checkup 204\u003c\/p\u003e \u003cp\u003e144. Hire a Welfare Recipient 206\u003c\/p\u003e \u003cp\u003e145. Hire Ex-Cons 207\u003c\/p\u003e \u003cp\u003e146. Telecommuting as an Option 209\u003c\/p\u003e \u003cp\u003e147. Tailor Benefi ts to Employees’ Needs 210\u003c\/p\u003e \u003cp\u003e148. Off er Classes in English as a Second Language 211\u003c\/p\u003e \u003cp\u003e149. Find Out How Disney Does It 211\u003c\/p\u003e \u003cp\u003e150. Ask Your Best Clients to Meet Key Job Candidates 213\u003c\/p\u003e \u003cp\u003e151. Hire an Experienced Labor Attorney 214\u003c\/p\u003e \u003cp\u003e152. Hire an Interim Executive 215\u003c\/p\u003e \u003cp\u003e153. Train Your Employees 217\u003c\/p\u003e \u003cp\u003e154. Off er Employees the Right Incentives 218\u003c\/p\u003e \u003cp\u003e155. How to Deal with Domestic Violence 219\u003c\/p\u003e \u003cp\u003e156. Be Serious about Your Sexual Harassment Policy 221\u003c\/p\u003e \u003cp\u003e157. Rely on Temps and Freelancers 222\u003c\/p\u003e \u003cp\u003e158. Work with a Virtual Talent Agency 223\u003c\/p\u003e \u003cp\u003e159. Send Gifts to an Employee’s Spouse 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Time and Personal Management Ideas 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e160. Get Organized—Right Now 228\u003c\/p\u003e \u003cp\u003e161. Appoint a Personal Information Offi cer 231\u003c\/p\u003e \u003cp\u003e162. Plan “In” Days and “Out” Days 231\u003c\/p\u003e \u003cp\u003e163. Beat Your Deadlines 232\u003c\/p\u003e \u003cp\u003e164. Spend an Hour a Day Thinking 233\u003c\/p\u003e \u003cp\u003e165. Five Quick Time Management Tips 234\u003c\/p\u003e \u003cp\u003e166. Work Hard and Play Harder 234\u003c\/p\u003e \u003cp\u003e167. Tell the Truth 235\u003c\/p\u003e \u003cp\u003e168. Overcome a Fear of Public Speaking—Join Toastmasters 236\u003c\/p\u003e \u003cp\u003e169. Find a Mentor and Be a Mentor 237\u003c\/p\u003e \u003cp\u003e170. Do Something to Reduce Stress 239\u003c\/p\u003e \u003cp\u003e171. Put on a Happy Face 240\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Customer Service 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e172. Customer Service the Zappos Way 244\u003c\/p\u003e \u003cp\u003e173. Quick Customer Service Quiz 246\u003c\/p\u003e \u003cp\u003e174. Hire a Mystery Shopper 246\u003c\/p\u003e \u003cp\u003e175. Listen to the Telephone Doctor 248\u003c\/p\u003e \u003cp\u003e176. Don’t Make Your Customers Angry 249\u003c\/p\u003e \u003cp\u003e177. Make House Calls or Have a Trunk Sale 250\u003c\/p\u003e \u003cp\u003e178. Make Apparel to Order 251\u003c\/p\u003e \u003cp\u003e179. Demand Great Service from Vendors 253\u003c\/p\u003e \u003cp\u003e180. Get to Know Your Customers Personally 253\u003c\/p\u003e \u003cp\u003e181. Wrap It Up 255\u003c\/p\u003e \u003cp\u003e182. Customer Service at Its Best 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Going Global 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e183. Return to Your Homeland to Export Products 261\u003c\/p\u003e \u003cp\u003e184. Move Your Manufacturing to Mexico 263\u003c\/p\u003e \u003cp\u003e185. Forge an International Alliance 265\u003c\/p\u003e \u003cp\u003e186. Do Business in India 266\u003c\/p\u003e \u003cp\u003e187. Explore Opportunities in Russia 268\u003c\/p\u003e \u003cp\u003e188. Do Business in China 269\u003c\/p\u003e \u003cp\u003e189. Meet U.S. Safety Rules for Products Made Abroad 270\u003c\/p\u003e \u003cp\u003e190. Learn about a Culture before Going Abroad 271\u003c\/p\u003e \u003cp\u003e191. Translate Your Marketing Materials 272\u003c\/p\u003e \u003cp\u003e192. Abide by the Etiquette of International Trade 273\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Great Ideas and Insights from VIPs 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e193. Herb Kelleher—Be a Maverick 275\u003c\/p\u003e \u003cp\u003e194. Lynn Tilton—Be a Modern Industrialist 277\u003c\/p\u003e \u003cp\u003e195. Mike Bloomberg—Keep It Simple 278\u003c\/p\u003e \u003cp\u003e196. Tom Peters—Forget Credentials 282\u003c\/p\u003e \u003cp\u003e197. Kay Koplovitz—Leverage a New Technology 283\u003c\/p\u003e \u003cp\u003e198. Wally Amos—Reinvent Yourself 284\u003c\/p\u003e \u003cp\u003e199. Lillian Vernon—Advice from the Mail-Order Queen 285\u003c\/p\u003e \u003cp\u003e200. Charles Shackleton—Follow Your Passion 287\u003c\/p\u003e \u003cp\u003e201. Set Your Ego Aside and Ask for Help 288\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eResources 291\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAbout the Author 305\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 307\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eJANE APPLEGATE\u003c\/b\u003e is one of the nation's most respected business journalists and an award-winning writer and producer. A successful small business owner in her own right, she is the CEO of The Applegate Group, a multimedia communications and production company that produces original small business content for clients, independent films, documentaries, promotional videos, and events.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003e201 Great Ideas for Your Small Business, Third Edition\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.\"\u003cbr\u003e\u003cb\u003e—Tom Peters,\u003c\/b\u003e author of \u003ci\u003eThe Little BIG Things: 163 Ways to Pursue Excellence\u003c\/i\u003e and coauthor of \u003ci\u003eIn Search of Excellence\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Think of this book as the \u003ci\u003ePhysician's Desk Reference\u003c\/i\u003e of small business. You may not use all 201 ideas at once, but over the course of building your business, you'll probably need many of them. Jane has done a fantastic job of compiling this knowledge.\"\u003cbr\u003e \u003cb\u003e—Guy Kawasaki,\u003c\/b\u003e author of \u003ci\u003eEnchantment: The Art of Changing Hearts, Minds, and Actions\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"This is the all-time classic reference for people looking to start or run a business of their own. Buy this book, and read at least one of Jane Applegate's ideas every day. Even if you've been in business for a while, I guarantee you will learn ten new things you didn't have a clue about before.\"\u003cbr\u003e \u003cb\u003e—Cliff Ennico,\u003c\/b\u003e nationally syndicated small business columnist, and author of fifteen books including \u003ci\u003eSmall Business Survival Guide\u003c\/i\u003e and \u003ci\u003eThe eBay Seller's Tax and Legal Answer Book\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\u003cb\u003e201\u003c\/b\u003e \u003ci\u003eProven Tips for Making Your Small Business a Huge Success\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eFrom Skagway, Alaska, to Portland, Maine, small business guru Jane Applegate collected hundreds of creative, simple, proven tips and tricks for managing, growing, and promoting a small business. Now, in this thoroughly revised and updated edition of her international bestseller, Jane shares the best-of-the-best of them with you, along with her expert insights and advice and those of some of the country's brightest and best business minds. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCovers all key areas of business success—from managing people to managing money, marketing your business to creating a giant online presence\u003c\/li\u003e \u003cli\u003eIncludes dozens of inspiring and instructive real-life success stories from small business owners from around the nation\u003c\/li\u003e \u003cli\u003eArms you with tested-in-the-trenches strategies for thriving in challenging economic times\u003c\/li\u003e \u003cli\u003eFeatures advice and guidance from legendary VIPs interviewed for the book, including Michael Bloomberg, Tom Peters, Lillian Vernon, Wally Amos, Kay Koplovitz, Guy Kawasaki, and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt may be a small business, but it's a big deal to you, your employees, and your customers. Read \u003ci\u003e201 Great Ideas for Your Small Business, Third Edition\u003c\/i\u003e and discover how to make it the best it can be.\u003c\/p\u003e","brand":"Bloomberg Press","offers":[{"title":"Default Title","offer_id":47988590346469,"sku":"NP9780470919668","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470919668.jpg?v=1761780880","url":"https:\/\/k12savings.com\/es\/products\/201-great-ideas-for-your-small-business-isbn-9780470919668","provider":"K12savings","version":"1.0","type":"link"}