{"product_id":"138-ways-to-generate-new-first-time-gifts-isbn-9781118691755","title":"138 Ways to Generate New, First-time Gifts","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.\u003c\/p\u003e \u003cp\u003e Important topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eMotivating non-donors\u003c\/li\u003e \u003cli\u003eAttracting first-time corporate donors\u003c\/li\u003e \u003cli\u003eAnnual giving strategies: Restricted gifts\u003c\/li\u003e \u003cli\u003eEmployee giving\u003c\/li\u003e \u003cli\u003eSocial media outreach\u003c\/li\u003e \u003cli\u003eIn-kind gifts\u003c\/li\u003e \u003cli\u003eIncreasing return on direct mail appeals\u003c\/li\u003e \u003cli\u003eOnline giving\u003c\/li\u003e \u003cli\u003eProspect research\u003c\/li\u003e \u003cli\u003eMonthly and annual appeals\u003c\/li\u003e \u003cli\u003eExpanding your prospect database\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003e138 Ways to Generate New, First-Time Gifts (Pages: 4-48)\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of 138 Ways to Generate New, First-time Gifts, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47988589428965,"sku":"NP9781118691755","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118691755.jpg?v=1761780878","url":"https:\/\/k12savings.com\/es\/products\/138-ways-to-generate-new-first-time-gifts-isbn-9781118691755","provider":"K12savings","version":"1.0","type":"link"}