Wiley

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more soph...

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices M...

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a mora...

Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you e...

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and ...

Discover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it's essential to mar...

This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘se...

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead...

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practi...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promo...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world ...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” P...

The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millio...

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-genera...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-...

A road map for the future of the world market "Bryan has emerged as an influential voice on regulatory issues. "--The New York Times The world is o...

Bestselling author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and exposes common investor mistakes, m...

This book provides a cutting edge introduction to market risk management for Hedge Funds, Hedge Funds of Funds, and the numerous new indices and cl...

Market Risk Analysis is the most comprehensive, rigorous and detailed resource available on market risk analysis. Written as a series of four inter...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassiona...

Written by leading market risk academic, Professor Carol Alexander, Value-at-Risk Models forms part four of the Market Risk Analysis four volume se...

Written by leading market risk academic, Professor Carol Alexander, Practical Financial Econometrics forms part two of the Market Risk Analysis fou...