Wiley

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It prov...

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positio...

Praise for The Markets Never Sleep "An excellent primer for futures and the global financial market, a clear voice of their importance for all tra...

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader ...

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. Th...

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide t...

Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at th...

Twenty leading money minds reveal how to prosper in today's volatile markets What strategies have made Wall Street's top investors so successful? W...

Your Best Approach to Determining Value If you're buying, selling, or valuing a business, how can you determine its true value? By basing it on pr...

WINNER OF THE CANTEMIR PRIZE 2012 awarded by the Berendel Foundation The Map Reader brings together, for the first time, classic and hard-to-find a...

Put the principles of the market approach to valuing businesses to work! This is an indispensable, hands-on workbook to help valuation experts (an...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old ...

An authoritative and up-to-date exploration of how the competition-defence trade-off has shaped the marine microbial food web In The Marine Microbi...

While the number of companies has declined, the quantity and quality of detailed information available for the transaction method has increased dra...

Detailed mapping and analysis of the structural features of rocks enable the 3D geometry of their structures to be reconstructed. The resulting evi...

Idea generation for value-oriented investing, from the top names in finance The Manual of Ideas is the indispensable resource top investment firms ...

This book relates the history of the Manchus, the rise and fall of their vast empire and their legacy today. List of Plates. List of Maps. Preface...

An exploration of spirituality, values, and sustainability in business When Jochen Zeitz and Anselm Grün first met onstage as "the manager and the...

Revised to reflect the continuing and growing importance of research and development within this field, The Manipulation of Air-Sensitive Compounds...

Managers need auditors. There are more risks in running an organization than ever before ? whether it be in the public, private or non-profit secto...

This book shows how counselling should be done, with examples for line and personnel managers, administrators and union officials. The techniques o...

A New Resource for a New Kind of Leadership Whether you focus on the departmental level or on the top executive suite, the ability to transform gro...

This book covers a broad range of topics necessary for those managing engineering personnel, projects and organizations. The Engineer as Manager. ...

The Management Bible is the most comprehensive book on the topic of management available anywhere. It offers in-depth coverage of the entire range ...