New Economy Edge

The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set.

Other titles in the New Economy Excellence series include:

New Economy Energy: Unleashing Knowledge for Competitive Advantage
Sultan Kermally - 0471499633
New Economy Expression: Redefining Marketing in the Multi-Channel Age
David Mercer - 0471500089
New Economy Emotion: Engaging Customer Passion with e-CRM
Alfredo Zingale and Matthias Arndt - 0470841354Diese Reihe wurde in erster Linie fur Senior Manager konzipiert, die ihrem Unternehmen mit Hilfe des Internet einen Wettbewerbsvorteil verschaffen und sichern wollen. Sie ist der Auftakt zur nachsten Generation der E-Business und E-Commerce Literatur, die eine solide wirtschaftliche Analyse der Chancen und Risiken im E-Business durchfuhrt. Jedes Kapitel enthalt eine Zusammenfassung, Tipps fur die Praxis, einen Aktionsplan und weiterfuhrende Information. Anhand von Beispielen, Fallstudien, Implementierungs-Checklisten, Fragen und Antworten, Zitaten und pragnanten Ideen wird anschaulich erlautert, wie man mit der Online-Variante den Umsatz maximiert und Kosten minimiert, ein Customer Relationship Management aufbaut und neue Einnahmequellen erschlie?t.
"New Economy Edge" ist der erste Band dieser Reihe und behandelt praktische Methoden zur Gewinnmaximierung im E-Business. Die Autoren unterscheiden zwei Ansatze - den strategischen, der auf Unternehmensorganisation und -ziele ausgerichtet ist und den taktischen, der auf leicht anwendbaren Methoden zur Verbesserung der Unternehmensperformance basiert. Beide Ansatze sind praxis- und ergebnisorientiert.
Dieses Buch analysiert die Auswirkungen des Internet auf Mitarbeiter, Markte, Kunden und Geschaftspartner und ermoglicht dem Leser, schnell eigene erfolg- und gewinnversprechende neue Aktivitaten zu entwickeln. Dabei wird u.a. untersucht, welche Produkte und Dienstleistungen E-Business geeignet sind, wie man altbewahrte und neue Strukturen integriert und welche Fuhrungsqualitaten fur den Erfolg notwendig sind.
"New Economy Edge" bietet Ihnen detaillierte Information zu allen wichtigen Aspekten des E-Business - z.B. zum Ausbau von Marktanteilen, zur Gewinnsteigerung, zum Markenaufbau, zur Schaffung von Kundentreue via Internet, zu Produktentwicklung und Innovation, zu Wissensmanagement, zu erfolgreichen Techniken fur die Problemlosung und Entscheidungsfindung, usw., usw. Eine unverzichtbare Lekture fur jeden Manager, und zwar unabhangig vom Wissensstand. Acknowledgements.

Introduction.

Understanding the Nature of Online Business.

Focusing the Profit-Driven Online Business.

Leading and Building the Online Business.

Developing Your Markets to Increase Profitability.

Internet Pricing.

Developing an Internet Sales Strategy.

Building Brands and Customer Loyalty.

Using the Internet for Profitable Product Innovation.

Suppliers and Supply Chains: Reducing Costs and Adding Value.

Managing Knowledge to Enhance Profitability.

Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online.

Resource Building: The Key to the Competitive Online Business.

Online Solutions: Delivering Profitability.

References.

Bibliography.

Subject Index. JEREMY KOURDI is responsible for The Economist Conferences activities in Europe, the Middle East and Africa. This includes London and Vienna conferences with a combined total of 46 events in 2000-01. Jeremy started his career with Longman, before joining Reed-Elsevier. During 1992-3 he was Business Operations Manager with what is now the CIPD. From 1993-6 he was Head of Publishing at The Institute of Management, and was then Publishing Director for the Hawksmere Group, as well as working as a consultant with IBC Conferences, London Business School, IMD and ING Barings. He has an MA in International Relations, and is a Fellow of the Royal Society of Arts. He is author of a number of business books. This first book in the New Economy Excellence Series looks at practical methods for maximising profits via e-business. This includes ideas and techniques for increasing revenues and reducing costs within an established e-business, and implementing and developing e-business activities where the stage of development is less advanced. Some of the key competitive advantages and concepts of internet usage are relevant in the drive towards increased profitability. These include:
* Developing markets to increase profitability
* Developing an internet sales strategy
* Building brands and customer loyalty
* Profitable product innovation
* Reducing costs and adding value along the supply-chain
Once the direction setting has been done, the type of leadership required to really move the e-business forward is also covered. Some of the approaches taken are strategic, and some are tactical. All are powerful and results-driven.

From the numerous ideas, examples and case studies included in this book, and the vital questions and answers designed to stimulate further thought; action plans and implementation checklists will then enable you to carry out your commercially driven e-business activities to a successful conclusion. Managers thus receive a comprehensive plan that is actionable immediately. The aim of this series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how?

Books which deal with e-business topics in isolation miss the point. The hub of the electronic world - the Internet - is primarily an enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success.

Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e-business ladder. As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can profit from having a New Economy Edge.