Job Searching with Social Media For Dummies

For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.

Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more.

• Takes the mystery out of Facebook, Twitter, and LinkedIn
• Offers advice on how to brand yourself online
• Includes coverage of the latest changes to social platforms and websites

If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Introduction 1

Part I: Preparing for Your Job Search 5

Chapter 1: The Lowdown on Social Media for Job Hunters 7

Chapter 2: Setting Yourself Up for a Successful Job Search 17

Chapter 3: Reviewing the Essentials of Online Networking 37

Part II: Marketing Yourself with a Personal Brand 53

Chapter 4: Personal Branding 101 55

Chapter 5: Crafting Keywords, Value Statements, and More 75

Chapter 6: Blogging Your Way to a Job Interview 91

Chapter 7: Facing Your Online Reputation 109

Part III: Crafting Web Résumés with LinkedIn, Video, and More 129

Chapter 8: Updating Your Résumé for an Online Audience 131

Chapter 9: Using LinkedIn to Put Your Best Profile Forward 145

Chapter 10: Producing a Compelling Video Résumé 179

Chapter 11: Casting a Wide Net with Other Online Résumés 199

Part IV: Using Twitter, Facebook, and Other Sites to Find a Position 217

Chapter 12: Uncovering the Hidden Job Market with Twitter 219

Chapter 13: Using Facebook as a Job Hunter 245

Chapter 14: Getting Familiar with Other Networks for Job Hunters 265

Part V: Executing Your Proactive Social Media Job Hunt Strategies 279

Chapter 15: Triangulating Opportunities, Companies, and People to Target 281

Chapter 16: Discovering a Company’s Needs 295

Chapter 17: Embracing the Informational Interview for an Insider Advantage 303

Chapter 18: Engaging with Hiring Managers through Social Media 317

Part VI: The Part of Tens 331

Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century 333

Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes 337

Chapter 21: Ten Common Mistakes People Make When Using Social Media 341

Index 347

Joshua Waldman, MBA, is an authority on leveraging social media to find employment. His writing has appeared in Forbes, Huffington Post, Mashable, and the International Business Times. Joshua's career blog, CareerEnlightenment.com, won the About.com Readers' Choice Award for Best Career Blog 2013. Joshua presents keynotes, trainings, and breakout sessions around the world for students, career advisors, and professional organizations.

Learn to:

• Speed up your job search with Facebook®, Twitter®, and LinkedIn®
• Create, establish, and promote a winning personal brand
• Leverage the power of social media to enhance your career

Harness social media to land your dream job

For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.

• Get social — find out how social media has changed the job search spectrum and get a refresher on online networking basics
• Personal Branding 101 — discover the importance of personal branding and how to best promote and communicate your message online
• Out with the old school resume — find out why creating a complete profile on LinkedIn is so important and get easy-to-follow guidance on adapting your resume for an online audience
• Put social networking to work — grasp how to use Twitter, Facebook, and other social networking sites in new ways to make connections you never dreamed possible

Open the book and find:

• The importance of having an online presence
• What your personal brand is and why it's essential
• How to review your online reputation (and how you can repair it)
• Guidance on crafting web resumes with LinkedIn, video, and more
• Using Twitter, Facebook, and other sites to land a position
• Mistakes people make when using social media sites