Wiley

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassiona...

Bestselling author, Jack Schwager, challenges the assumptions at the core of investment theory and practice and exposes common investor mistakes, m...

A road map for the future of the world market "Bryan has emerged as an influential voice on regulatory issues. "--The New York Times The world is o...

The world's top trader's reveal the secrets of their phenomenal success! How do the world's most successful traders amass tens, hundreds of millio...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world ...

The first single-source reference covering the state of the art in grid and utility computing economy research This book presents the first integr...

LEARN THE BASICS OF MARKETING WITH MANGA FOR SUCCESS!Do you want to increase sales? Improve customer satisfaction? Or are you looking for a basic u...

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-...

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-genera...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” P...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promo...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand cus...

Discover the latest insights in marketing and client relations for interior designers To be a successful interior designer, it's essential to mar...

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practi...

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices M...

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more soph...

Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you e...

Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they ar...

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company dis...

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that ha...

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality...

A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice ...

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how cons...