UnLeadership

You don't know what it's like to work for you.

Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book!

In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams.

You'll also find:

• Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments
• A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company
• Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader

There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!

1 Leadership in the Age of Disruption 1

2 What Is UnLeadership? 3

3 Leadership Is a Creative Profession 5

4 UnLeadership Begins with Awareness 7

5 What is the Archetype of a Leader? 11

6 Heroic Leadership 17

7 Full Thought Leadership 21

8 Leadership Has Your Back 27

9 Game-Changing Leadership 31

10 Leadership Closes the Gap 35

11 Leadership Is a Group Project 39

12 Leadership Is a Mindset-Based on Practice 41

13 The Leadership Gap 45

14 UnLeadership, Trust, and Community 49

15 Rising Leadership 51

16 Leading for Impact 55

17 An Ear for Leadership 59

18 Leading with Our Best Friends 63

19 Leadership When Push Comes to Shove 71

20 A Note on Hiring 75

21 Leading by Example 79

22 Unorthodox Leadership 83

23 Leading with Content 87

24 A Note on Mentorship 91

25 Leadership Is More Than a Label 95

26 Leadership That Outshines 99

27 Planting Leadership Seeds 103

28 Serious Leadership 107

29 Leadership Is a Compass, Not a Map 111

30 A Note: A Workplace Is Not a Family 115

31 UnLeadership Is Driven by Values 117

32 Leadership Momentum 119

33 Be the Change Leadership 123

34 Leadership Practice 127

35 Leading in Beauty 131

36 Leadership Hospitality 135

37 UnLeadership Pathways 139

38 A Note: Work-Life Balance 143

39 Leadership and Influence 145

40 A Leadership Franchise 149

41 Gold Record Leadership 153

42 Leadership, a Founder’s Story 157

43 Leadership Resilience 161

44 The Ingredients of Leadership 163

45 Leadership and Communication 167

46 Leadership Is Telling the Right Story 169

47 Mostly Money Leadership 173

48 Leadership and Education 177

49 Gaming Leadership 181

50 A Note about Burnout 185

51 Leadership’s Greatest Challenge 189

52 UnLeadership and Transformations 193

53 Change Enthusiasm 195

54 Transformative Leadership 201

55 Leadership Is the Killer App 205

56 Executive Leadership 209

57 Leading through Innovation 213

58 Thought UnLeadership 217

59 Leaders Intervene 221

60 Demystifying Leadership and Innovation 225

61 UnLeadership Is Flexible 229

62 Leadership and Human Resources 233

63 Leadership Sucks, and How to Fix It 237

64 Democratizing Leadership 241

65 UnLeadership and Crisis 245

66 Crisis Leadership 249

67 A Note on Curiosity 253

68 Principled Leadership 255

69 Leadership Goes Big and Goes Home 261

70 What We UnLearned 267

A Final Note 271

References 275

Index 279

SCOTT and ALISON STRATTEN—the bestselling authors of UnMarketing, UnSelling, and UnBranding—are back! Together, they have brought their better business practices to thousands of people worldwide. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice. Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott's presentations not only get people laughing and thinking, but also doing. Alison does most of the writing at UnMarketing (with over a quarter of a million words between their seven books), so when you find spelling or grammar mistakes, she's the one you need to give your feedback to. UnLeadership is their seventh book together, which represents their thoughts on the changing world of business through their experiences of entrepreneurship, two and a half degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite).

Drawing from interviews with business leaders in finance, entertainment, tourism, hospitality and more, UnLeadership: Make Building Relationships Your Business provides invaluable guidance to a new generation of visionaries and risk-takers through a focused and insightful collection of leadership lessons. Supported by numerous case studies demonstrating the real-world impact of the lessons contained within, this book is a fun, practical, and incisive resource to improve your business practices.

Written in an engaging style that inspires and entertains even as it educates, this book reveals the unique leadership wisdom of Swan Sit, former Global Head of Digital Marketing at Nike and Creator with 3.7 million followers, Tim Sanders, Vice President of Client Strategy at Upwork, and many others. Readers will get fly-on-the-wall insight on topics such as:

• Encouraging and facilitating a free flow of feedback, supporting responsive innovation and growth, and recognizing that no company’s success is a one-person job
• Shifting your hiring mindset from full-time first to scientific or smart hiring, with more focus on the work and less on acquisition
• Spending more time developing internal self-awareness instead of purely focusing on tools, ecosystems, and spreadsheets
• Understanding differences in styles and expectations in for-profit business like media and entertainment versus nonprofits and social impact organizations
• Shaping the future of work and leadership through Gen Z’s beliefs on ethics, emotional intelligence, and results-oriented approaches

Whether you’re just getting started or a seasoned entrepreneur, manager, or CEO, UnLeadership: Make Building Relationships Your Business has all of the insights, tools, and resources you need to reach your leadership goals.

Improve your leadership skills with insight from top business leaders

Regardless of your position, industry, or industry type—B2B, B2C, for-profit, nonprofit, or social enterprise—whether a seasoned leader or just getting started, UnLeadership is for you.