Turning to Business for Support

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations broaden their support from businesses and corporations. It features:

• How to get a business solicitation program up and running
• Advice for securing first-time gifts from businesses
• Techniques to forge relationships with businesses
• Creative examples for approaching and soliciting businesses or corporations
• Ways to secure sponsorships as viable options for support
• How to recognize and steward business donors

Important topics covered include:

• In-kind gifts
• Presentations
• First-time donors
• Researching private companies
• Guest expert programs
• Publicity
• Vendor events
• Online sponsorships
• Business advisory councils
• Donor incentives
• Approaching entrepreneurs
• Grant proposals
• Stewardship practices
• Corporate gift policies
• Accountability
• Strategic partnerships

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Getting a Business Solicitation Effort Up and Running (Pages: 4-9)

CHAPTER 2 Approaching Businesses for First-Time Gifts (Pages: 10-14)

CHAPTER 3 Forge Relationship-Building Partnerships (Pages: 15-19)

CHAPTER 4 Cultivating Your Nonprofit's Vendors (Pages: 20-21)

CHAPTER 5 Solicitation Procedures (Pages: 22-26)

CHAPTER 6 Provide Benefits Tailored to Businesses (Pages: 27-30)

CHAPTER 7 Offer Sponsorship as One Viable Option (Pages: 31-36)

CHAPTER 8 Great Ideas for Raising Gifts from Businesses (Pages: 37-41)

CHAPTER 9 Ways to Recognize and Steward Business Donors (Pages: 42-46)

Scott C. Stevenson is the editor of Turning to Business for Support: How to Increase Gift Support From Businesses and Corporations, published by Wiley.