The PDMA ToolBook 1 for New Product Development

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.

• Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick. Contricutors.

Introduction.

PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.

Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).

Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).

Telephoning Your Way to Compelling Value Propositions (G. Castellion).

Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling).

PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.

Product Champions: Crossing the Valley of Death (S. Markham).

Managing Product Development Teams Effectively (R. Leenders, et al.).

Decision Making: The Overlooked Competency in Product Development (M. Deck).

How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).

PART 3: PROCESS OWNER TOOLS.

Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).

Lead User Research and Trend Mapping (L. Meadows).

Technology Stage Gate(TM): A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).

Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).

PART 4: PORTFOLIO TOOLS.

Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).

Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).

Risk Management: The Program Manager's Perspective (D. Dunham).

Process Modeling in New Product Development (P. Bunch and G. Blau).

The PDMA Glossary for New Product Development.

Index. "...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003) PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore, Indianapolis, Indiana. Expert techniques and effective practices in product development

In this book, the Product Development & Management Association brings together practical, authoritative approaches to every aspect of the product development process, from idea generation to delivery of the final product and commercialization. The ToolBook 1 provides cross-functional coverage of such topics as:

• Dealing with project and portfolio risk
• Improving portfolio management
• Surviving as a project champion
• Modeling the pipeline
• Technology Stage-Gating
• Hunting for winners in the Fuzzy Front End
• Trend mapping and lead-user analysis
• And much more

With effective methods, tools, and techniques in every chapter, The PDMA ToolBook 1 for New Product Development is an essential book for new product development professionals, including project leaders, process owners, and program or portfolio managers in a broad range of industries from heavy manufacturing to services.