The Innovation Challenge

Creativity and innovation are not the same thing. In most organizations there are many good creative ideas that never move into the action phase, and, therefore, do not become innovations. Both creativity and innovation are very relevant to strategic management. It is the ability to innovate that determines much of what an organization is able to do. Innovative capability provides the organization with bricks from which a strategy can be formed and which can eventually evolve into a bastion of strong competitive advantage. Innovation, therefore, remains one of the challenges facing strategic management today. The Innovation Challenge recognizes the fundamental importance of innovation to strategic management. It is built on the central thesis that long-term success is, to a large degree, dependent on the implementation of new products, methods and processes. The Innovation Challenge is the second volume in the Wiley Series in Contemporary Strategic Concerns. Also available in the series is The Implementation Challenge (0-471-96589-8).Diese strategische Sicht zeigt, daß Innovation eine Herausforderung ist - mehr, als nur die Kreativität der Mitarbeiter zu fördern! Letzte Erkenntnisse und neue Ideen von Praktikern und Akademikern helfen dem Manager, auch radikale Innovationen in seiner Firma zu planen und zu steuern. Creativity, Innovation and Strategy (D. Hussey).

Strategic Innovation (D. Eppink).

Monitoring the Quality of Innovation Processes and Successes (W.Vrakking & A. Cozijnsen).

An Improved Organizational Concept for High-technology Firms (S.Ross).

Why Are We Doing All This?

(J. Chisholm).

How Successful Top Intrapreneurs Pilot Firms Through the Turbulent1990s (R. Lombriser & I. Ansoff).

Challenging the Incumbents: How High-technology Start Ups CompeteGlobally (V. Jolly, et al.).

Managing Strategic Evolution in Fast-paced TechnologicalEnvironments: The Case of Software Development in "Silcone Prairie"(M. Levenhagen, et al.).

The Re-engineering Route to Business Transformation (M.Dale).

The Sources of Invention and Their Market Consequences (B.Mascarenhas & J. Park).

Structure and Innovation (S. Dunphy, et al.).

Addresses of Contributors.

Index. Aus dem Inhalt:
Strategic Integration, The Case for Radical Innovation;
Monitoring the Quality of Innovation Processes and Innovation Success;
An Improved Organisational Concept for High Technology Firms;
Challenging the Incumbents : How High Technology Start-Ups Compete Globally;
Managing Strategic Evolution in Fast Paced Technological Environments;
The Sources of Invention and Their Market Consequences;
How Successful Intrapreneurs Pilot Firms through The Turbulent 1990s;
The Reengineering Route to Business Transformation;
Why Are We Doing All This?;
Structure and Innovation. About the author David Hussey is visiting professor in strategic management at Nottingham Business School, Nottingham Trent University, and an author and consultant linked to the global CIMID SA organization. He was with the Harbridge House Inc organization for nearly twenty years, and for most of them was managing director for the European consulting and management development activities. His consulting skills in strategic management and HR drew upon his experience in industry in marketing research, strategic planning and HRM. He was one of the founders of the Society of Strategic Planning, and is a director of the Japan Strategic Management Society. David Hussey is author of Business Driven Human Resource Management, Wiley, 1996, and editor of Rethinking Strategic Management, Wiley, 1995, and The Implementation Challenge, Wiley, 1996. He is editor of the journal Strategic Change and of Croner's Journal of Professional HRM. His consulting and educational work has taken him to many parts of Europe, North America, Africa and Asia Pacific. The Innovation Challenge covers

• new innovation in a global market
• case studies of organizations changing to a commercial orientation
• successful entrepreneurialship
• how to monitor the quality and success of innovation
• a systematic approach to innovation management
• innovation: essential element of strategic management

The Wiley Series in Contemporary Strategic Concerns will examine specific aspects of strategy. Each book will include a selection of papers from Strategic Change, augmented by new material so that there is a comprehensive and integrated focus on the topic. Some of the future titles in the series are The Strategic Decision Challenge and Global Management.