The Future Internet

A sneak peek at the future of the internet, from one of the web’s most prescient voices

In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community.

The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses:

• Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture
• The potential impact of the unprecedented combination of blockchain and AR technologies
• Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences

An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.

Part I Introduction: A Whole New Internet 1

The Future Internet and the Next Digital Revolution 5

Chapter 1 The Metaverse and a More Immersive Online Experience 7

Chapter 2 Web3 and the Rise of Decentralization 25

Chapter 3 When and How Will this Future Internet Play Out? Exploring Timelines, Future Trends, and Challenges 39

Part II How the Future Internet Will Change Our World 57

Chapter 4 How Creative and Entertainment Industries Are Finding New Ways to Engage with Their Audiences 59

Chapter 5 How Fashion and Retail Brands Are Preparing for a More Immersive World 85

Chapter 6 Overhauling How We Learn (At All Stages of Life) 99

Chapter 7 Disrupting Finance, IT, and Other Service Industries 111

Chapter 8 Metaverse Hospitals and More: Healthcare in the Future Internet 127

Chapter 9 Innovating Industry, Streamlining Supply Chains: What the Future Looks Like for Manufacturing, Energy, and Other Industrial Organizations 141

Chapter 10 How Governments and Public Services Will Harness the Future Internet 155

Chapter 11 Everyday Life and Leisure in the Future Internet 167

Part III Leveraging the Future Internet in Your Business 183

Chapter 12 Rethinking Products and Services 185

Chapter 13 Rethinking Business Operations 197

Chapter 14 Attracting, Developing, and Retaining the Right Skills for the Future Internet 209

Chapter 15 Creating the Right Culture for Success 219

Chapter 16 Developing a Future Internet Strategy 235

Chapter 17 Final Words 245

About the Author 249

Index 251

BERNARD MARR is an internationally bestselling business author, keynote speaker and strategist to companies and governments. His commentary on future trends, business skills, artificial intelligence, the metaverse, big data and blockchain is sought-after by people and firms around the world. He is a regular contributor to Forbes and is the founder and CEO of Bernard Marr & Co.

In The Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society, renowned futurist, bestselling author and digital strategist Bernard Marr delivers a compelling and insightful discussion of the technologies driving the ongoing transformation of the digital world, including blockchain, augmented reality (AR), virtual reality (VR) and more. In the book, you’ll discover the risks and opportunities presented by game-changing technologies and how they’ll impact you, your organisation and your community.

The Future Internet explores how a variety of industries and sectors are already being revolutionised by the future internet. From sports and retail to energy, healthcare and education, few areas have yet to feel the effects of the paradigm-shifting developments occurring in the most dynamic technologies. You’ll learn about how those effects will only become more dramatic and powerful as new technology and exciting innovation combine to transform every facet of the economy.

The author offers inventive, new strategies for leveraging the coming changes in technology, culture and employment, and explores the potential impact of the unprecedented combination of blockchain and metaverse technologies. He provides effective techniques to give readers an in-depth understanding of what the future internet will bring so that they will be able to actively participate in all conversations and strategies going forward.

An enthralling and groundbreaking treatment of the intersection of futuristic tech, innovative ideas and courageous entrepreneurship, The Future Internet is a must-read resource for executives, managers, founders, entrepreneurs and investors everywhere.

AN AUTHORITATIVE AND EXCITING SNEAK PEEK AT THE FUTURE OF THE INTERNET FROM ONE OF THE WEB’S MOST RESPECTED FUTURISTS

The Future Internet: How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society is an engrossing new treatment of how new technologies, innovations and forms of entrepreneurship will combine to shape tomorrow’s digital realms. Renowned futurist, bestselling author and digital strategist Bernard Marr explores groundbreaking new areas of technological advancement — including blockchain, augmented reality (AR), virtual reality (VR) and others — and how they’re shaping up to disrupt and transform once-familiar parts of the internet.

You’ll discover how various sectors stand poised to benefit from the changes coming to their industries, how people in a wide range of positions can leverage the future internet and the technology, skills and mindsets they’ll need to do so effectively. You’ll also gain a deep understanding of the potential impact of the revolutionary combination of blockchain and metaverse technologies.

A captivating and thoroughly insightful take on what tomorrow’s internet will look and feel like, The Future Internet is a must-have book for technology enthusiasts, managers, executives, board members, investors, entrepreneurs and founders everywhere.