Online Fundraising Essentials

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization’s website.

Important topics covered include:

• Integrating fundraising into websites
• Social media
• Building lists
• Online tools
• Online donor engagement
• Blogs
• Online events
• Online surveys
• Online giving
• Attracting prospective donors
• Community building

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Introduction: Addressing the Essentials (Pages: 4-7)

CHAPTER 2 Build Your List and Engage Website Visitors (Pages: 8-10)

CHAPTER 3 Make Your Website Personal, Interactive (Pages: 11-14)

CHAPTER 4 Communicate in Multiple Ways (Pages: 15-21)

CHAPTER 5 Share Ever-Changing Funding Opportunities (Pages: 22-24)

CHAPTER 6 Invite Diverse Types of Giving (Pages: 25-29)

CHAPTER 7 Online Events that Generate Revenue (Pages: 30-34)

CHAPTER 8 The Web's Role in Major Gifts (Pages: 35-40)

CHAPTER 9 How Others are Raising Awareness and Funds (Pages: 41-45)

CHAPTER 10 Tips for Evaluating Online Effectiveness (Pages: 46-49)

Scott C. Stevenson is the editor of Online Fundraising Essentials, 2nd Edition, published by Wiley.