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Introduction to Information Systems

por Wiley
Agotado
Precio original $111.00 - Precio original $111.00
Precio original
$111.00
$111.00 - $111.00
Precio actual $111.00
Description

Introduction to Information Systems, 10th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students will see how global businesses use technology and information systems to increase their profitability, gain market share, develop and improve their customer relations, and manage daily operations. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS. In short, students will learn how information systems provide the foundation for all modern organizations, whether they are public sector, private sector, for-profit, or not-for-profit.

Preface iii

1 Introduction to Information Systems 1

2 Organizational Strategy, Competitive Advantage, and Information Systems 31

3 Ethics and Privacy 65

4 Information Security 83

5 Data and Knowledge Management 117

6 Telecommunications and Networking 159

7 E-Business and E-Commerce 197

8 Wireless, Mobile Computing, and Mobile Commerce 229

9 Social Computing 263

10 Information Systems within the Organization 297

11 Customer Relationship Management and Supply Chain Management 325

12 Business Analytics 359

13 Acquiring Information Systems and Applications 393

14 Artificial Intelligence 419

TECHNOLOGY GUIDE 1 Hardware 469

TECHNOLOGY GUIDE 2 Software 489

TECHNOLOGY GUIDE 3 Cloud Computing 497

Appendix Apply the Concept Activities 525

Glossary 575

Company Index 585

Subject Index 593


AUTHORS:

R. Kelly Rainer,Brad Prince

PUBLISHER:

Wiley

ISBN-13:

9781394165711

BINDING:

Loose-Leaf

BISAC:

COMPUTERS

LANGUAGE:

English

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