How to Influence Anyone, Anywhere, Every Time

We communicate all the time. But do we have impact? Do we influence?

When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting — be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

Globally renowned speaking coaches Colin James and Erica Bagshaw share their proven methodology for wielding influence in any and every context. In How to Influence Anyone, Anywhere, Every Time, they show you how to systematically get and hold people’s attention — and use your influence to achieve positive results in your organisation or business. Whether you’re working face-to-face, you need to create presence online, or you’re crafting a written message, you’ll discover the tips you need.

Communicate more effectively with a tried-and-trusted process for success, using the 3 Ds:

• Diagnose: Who is your audience, what is the context and what is your desired outcome?
• Design: Get the magic 12 steps that make it easy to tailor your next communication to better engage and influence your audience.
• Deliver: Don't know what to do with your hands? Learn how to master body language, your voice, visual aids and even your energy for a delivery that will captivate, inspire and persuade even the toughest audience.

How to Influence Anyone, Anywhere, Every Time is a must-have resource for anyone who needs to present their ideas, gain trust and bring about real change.

Once upon a time vii

Part I: Diagnose 1

1 Diagnosing the what and the who 3

2 What is the outcome from the audience perspective? 15

3 Begin with why 23

Part II: Design 31

4 Phase one - Context 39

5 Phase two - Connection 57

6 Phase three - Content 71

7 Phase four - Call to action 75

8 Phase five - Close 79

Part III: Delivery 89

9 The power of PAVERS ® 91

10 Physiology 97

11 Gestures 105

12 Movement 127

13 Facial expression 143

14 Auditory 147

15 Language 159

16 Visual aids 165

17 Energy 189

18 Relationships 211

19 Managing questions 223

20 Story 253

A final word 283

References 285

COLIN JAMES is a leadership educator, coach and speaker with over 35 years’ experience. In 2020, he was the recipient of the Australian Keynote Speaker of the Year award from the Australian Speakers Association.

ERICA BAGSHAW is co-founder and CEO of The Colin James Method^®. A globally recognised Executive Coach and Lead Designer of programs, Erica works with large organisations and SMEs on transforming capability in adaptive leadership, communication and resilience.

WE COMMUNICATE ALL THE TIME. BUT DO WE HAVE IMPACT? DO WE INFLUENCE?

When you speak, do people lean in? When they hear you, do they feel impressed, challenged, motivated and inspired?

Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to successfully engage, persuade and influence.

Globally renowned executive educators, Colin James and Erica Bagshaw share The Colin James Method^®, their proven 12-step methodology for wielding influence in any and every context. Whether you’re working face-to-face, in virtual meetings online, or crafting a written message, you’ll learn how to systematically get and hold people’s attention and use your influence to achieve positive results in your organisation or business.

Learn how to:

• wield influence and gain trust in almost any setting
• become an excellent storyteller
• master your body language, voice and energy
• captivate and inspire any audience from one-to-one, to one-to-many
• build your confidence as you build your career.

How to Influence Anyone, Anywhere, Every Time is a must-have resource for anyone who needs to present their ideas, gain trust and bring about real change.