How to Build a Business Others Want to Buy

A 5-step blueprint for business brilliance

In How to Build a Business Others Want to Buy, successful entrepreneur Kobi Simmat reveals how to build a profitable, attractive business and sell it for the payday of your dreams. As a business coach and accreditation expert, Kobi built a multi-million-dollar business around knowing exactly what sets a successful business apart from its competitors. In this book, he shares the secrets he learned on that journey. You’ll discover a 5-step process that starts with an idea and ends with a respected, sustainable brand that generates enviable profits.

How to Build a Business Others Want to Buy shares templates, tips, and actionable insights that show you how to create systems for success. You’ll learn how to identify game-changing trends, and you’ll understand the 5 Ms that make or break a business: Mindset, Momentum, Management, Marketing, and Money.

• Fund and own your business, without relying on external investors
• Identify the top-15 drivers and metrics that make a business valuable
• Develop a scalable sales pipeline and recurring streams of revenue
• Attract desirable partnerships and win multi-million-dollar contracts from government and tier-one operators
• Discover best-practice tools and techniques for recruitment, coaching, and building a loyal, self-sufficient team that delivers results

Ultimately, you’ll learn how to build a business that will survive economic uncertainty and become a highly sought-after target — so you can sell it for a significant profit. How to Build a Business Others Want to Buy is a must-read for small business owners and entrepreneurs who want to grow their business the right way, with a lucrative end goal in mind.

Acknowledgements vii

Introduction ix

Part I: Mindset

1 Why every 15-year-old boy needs a Karen Pini in his life 5

2 Why most small businesses fail 13

3 Do you get it, want it and have capacity? 23

4 The Book of 50 (and how it changed my life) 39

5 Don’t wear ‘busy’ as a badge of honour 47

6 How to think big 55

7 Management by walking around (the lake) 73

Part II: Momentum

8 How to choose a business idea that will succeed 83

9 Ten hot subscription side-hustle business ideas 105

10 The leader sets the tone 113

11 Be stoic 121

12 How to work on the business, not in it 127

Part III: Management

13 How to choose your first hire 143

14 How to recruit a world-class team 151

15 How to sack someone (nicely) 163

16 How to manage an under-performing executive 171

17 How to fire a customer or supplier (nicely) 177

18 The immature entrepreneur 183

19 Why partnerships don’t work 189

Part IV: Marketing

20 Get some skin in the game 203

21 The little club that could 223

22 Beware of the Brown Cardigans 231

23 How to sell anything to anyone 237

Part V: Money

24 The top 21 metrics business buyers look for 261

25 How to make (a lot) more money 285

26 How to accurately value your business and get the highest sale price 291

27 How to find a buyer for your business 305

28 Don’t be a tight-arse with money 315

29 Why I don’t like being called an entrepreneur 319

30 Raising start-up capital 323

It’s only too late if you don’t start now 331

The fast-track guide for how to build a business others want to sell 335

KOBI SIMMAT is a textbook example of what is possible when burning ambition meets hard work and self-education. He was the founder of Best Practice.biz, Australia’s leading accreditation, recruitment, and business-coaching firm, a co-founder of MyNextPractice.com, is host of the popular podcast Talking Business and now advises globally as a business coach.

UNLOCK THE SECRETS TO BUILDING A PROFITABLE BUSINESS

Looking to build a business that’s successful and attractive to potential buyers? Want to avoid the common mistakes that sink so many promising start-ups? Then you need How to Build a Business Others Want to Buy, the ultimate guide to growing your business with an eye towards the future. Author Kobi Simmat is a seasoned entrepreneur and business coach who built and exited a business valued at over $20 million. In this book, he shares insider tips and hard-won lessons for building a business that’s not just profitable, but sellable.

With Kobi’s help, you’ll learn how to:

• create reliable streams of income
• turn your passion or hobby into a business that’s primed for success
• build a world-class team that can take your company to the next level
• raise capital without sacrificing ownership
• identify the 21 metrics that make a business worth buying.

Whether you’re an experienced business owner or just starting out, How to Build a Business Others Want to Buy is the ultimate roadmap to success. So why wait? Start building the business of your dreams today.