Data Warehousing in Action

Construct and implement a data warehousing plan.

In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues. PLANNING THE DATA WAREHOUSE.
The Fundamentals of Data Warehousing.
Achieving Competitive Advantage: A Review of Typical Applications.
Managing the Data Warehouse Project.
INTEGRATING THE DATA--THE DATA WAREHOUSE INFRASTRUCTURE.
The Data Warehouse Architecture.
Data Warehouse Technology.
Metadata Management.
Data Quality.
EXPLOITING THE DATA--THE DATA WAREHOUSE APPLICATIONS.
Data Access and Exploitation.
Data Mining.
LOOKING TO THE FUTURE--NEXT GENERATION DATA WAREHOUSE.
Future Directions in the First Generation of Data Warehousing.
The Second Generation of Data Warehousing--Reintegration with the Operational Systems.
Appendices.
Index.

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

"A pioneering voice in the data warehouse market."
—Jack Sweeney, President & CEO Intellidex Systems and Co-chairperson of the Metadata Council

In an age of information rich and poor, corporations are busy amassing gigabytes of data under the assumption that data is power. Data is plentiful - information is scarce. Data Warehousing in Action provides the tool to harness this data and transform it into useful customized bytes of information. This book is a fully comprehensive account of how to proceed with the data warehouse project in a clear step-by-step fashion. It is aimed at all those involved in designing and implementing a meaningful data warehousing architecture.

Data Warehousing in Action:

• identifies industrial applications for data warehousing
• provides a framework for building a data warehouse
• analyzes the options for choosing relevant architecture
• appraises the technologies used in data warehousing
• outlines methodology for managing the project
• explains how to futureproof the design

Following on from the success of Data Warehousing: the Route to Mass Customization (Wiley 1994), this book moves on to explore the next generation in data warehouse architecture.