CPR for Nonprofits

In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day.

In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience. Getting Your Message Heard.

Making Your Event Special.

Asking for Money.

Involving Your Board and Reaching Your Audiences.

Pursuing The Corporate Dollar.

Employing A Businesslike Approach.

Maximizing Your Grass Roots Potential. "Alvin Reiss has assembled many of the key types of challengesfacing nonprofits today and has found great examples of successfulsolutions for each. I find this book necessary and most helpful."(John Thomas, VP Communications, IndepAndent Sector)

"A significant contribution filled with timely models that work.This important new resource for nonprofit governance and managementprovides essential help when needed--now." (Frances Hesselbein,chairman, The Peter F. Drucker Foundation for NonprofitManagement)

"One of the fastest rising powers in American life today is thenonprofit sector. In the arts, in environment, health, and otherfields, nonprofit organizations are making their voices heard andtheir muscles felt. Here, in one revealing case study afteranother, Alvin Reiss offers them practical ways to reach out in newways. In doing so, CPR for Nonprofits also helps us understand whythe influence of civil society grows as that of governmentdeclines." (Alvin Toffler, futurist and author of Future Shock, TheThird Wave, Creating a New Civilization, and other influentialbooks about the future)

"Alvin H. Reiss strikes again--and not only about the contemporaryrealities and practicalities of our exotic field, but now extAndinghis wisdom even more widely, via his CPR for Nonprofits. GET IT,READ IT, BENEFIT BY IT!" (Danny Newman, Lyric Opera of Chicago, andauthor of Subscribe Now!) ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College's Arts Management Certificate Program, and "On the Arts" columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel. Breathe new life into your fundraising and marketing efforts—with CPR!In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day. In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience."One of the fastest rising powers in American life today is the nonprofit sector. In the arts, in environment, health, and other fields, nonprofit organizations are making their voices heard and their muscles felt. Here, in one revealing case study after another, Alvin Reiss offers them practical ways to reach out in new ways. In doing so, CPR for Nonprofits also helps us understand why the influence of civil society grows as that of government declines."—Alvin Toffler, futurist and author of Future Shock, The Third Wave, Creating a New Civilization, and other influential books about the future"A significant contribution filled with timely models that work. This important new resource for nonprofit governance and management provides essential help when needed—now."—Frances Hesselbein, chairman, The Peter F. Drucker Foundation for Nonprofit Management" Alvin Reiss has assembled many of the key types of challenges facing nonprofits today and has found great examples of successful solutions for each. I find this boo