Cleopatra's Riches

A new edition of the guidebook to transforming your relationship with money

In the newly revised edition of Cleopatra’s Riches: Transforming Money, Business, and Relationships Through Emotional Mastery, internationally renowned Certified Financial Planner and financial educator, Martha Adams, reveals a transformative new way to think and feel about, and engage with, money. She offers a fresh, human-centered approach that puts you at the heart of your own personalized financial journey.

This book is the key to regaining your financial power and redefining your emotional relationship with money. You’ll rediscover money as a source of joy, growth, and purpose as you navigate the author’s one-of-a-kind 4R Process.™

Inside the book:

• Move from a mindset of financial anxiety to financial empowerment by reshaping your emotional associations with money
• Nurture your emotional well-being by ensuring that your money decisions improve your wealth and mental health
• Apply the 4R Process™ to key areas of your life, including business and entrepreneurship, couples, family, and leadership

This isn’t just a book about managing dollars and cents or understanding your household’s balance sheet. Cleopatra’s Riches is a custom roadmap to mastering your money mindsets and imbuing your financial outlook with confidence, clarity, and compassion.

Foreword xi

Introduction xiii

Part I Know You 1

Chapter 1 Origins and Upbringing 3

Chapter 2 How Origins and Upbringing Affect Earning Money 13

Chapter 3 How Origins and Upbringing Affect Growing Money 17

Chapter 4 How Origins and Upbringing Affect Enjoying Money 21

Chapter 5 Community 25

Chapter 6 How Community Affects Earning Money 31

Chapter 7 How Community Affects Growing Money 37

Chapter 8 How Community Affects Enjoying Money 41

Chapter 9 Society 45

Chapter 10 How Society Affects Earning Money 49

Chapter 11 How Society Affects Growing Money 57

Chapter 12 How Society Affects Enjoying Money 65

Chapter 13 Relationships 69

Chapter 14 How Relationships Affect Earning Money 81

Chapter 15 How Relationships Affect Growing Money 87

Chapter 16 How Relationships Affect Enjoying Money 93

Chapter 17 Emotions 97

Chapter 18 How Emotions Affect Earning Money 105

Chapter 19 How Emotions Affect Growing Money 109

Chapter 20 How Emotions Affect Enjoying Money 113

Part I Conclusion 117

Part II Know Others 129

Chapter 21 Clear: Communicate and Listen 135

Chapter 22 Clear: Engage 143

Chapter 23 Clear: Acknowledge 149

Chapter 24 Clear: Respond 155

Chapter 25 Life Application: Friends and Family 163

Chapter 26 Life Application: Entrepreneurship and Sales 173

Chapter 27 Life Application: Leadership 187

Chapter 28 Life Application: Personal Development 203

Chapter 29 Life Application: the Financial Advisor and Client Relationship 211

Conclusion 225

Bibliography 227

Acknowledgments 229

About the Author 231

Index 233

MARTHA ADAMS is an internationally recognized Certified Financial Planner and Financial Educator based in Guelph, Ontario, Canada. As a bestselling author and the founder of Martha Adams Media, she is a sought-after national media personality and keynote speaker at the forefront of revolutionizing how we think and talk about money.

CLEOPATRA’S RICHES is not just a book—it’s your personal guide to transforming the way you think, feel, and engage with money. In a world where financial conversations are often dominated by cold numbers and confusing jargon, this book brings a fresh, human-centered approach that puts you at the heart of your financial journey.

This revised and updated edition introduces new, powerful insights tailored for the unique challenges and opportunities of today. With expanded sections on using the 4R Process™ for Business/Entrepreneurship, Couples, Family, and Leadership, this edition equips you with practical tools to apply financial emotional intelligence in every facet of your life. Whether you’re navigating the complexities of a solo income household, planning for a prosperous retirement, or leading a business with heart, this book offers the wisdom and guidance you need to thrive:

• TRANSFORM YOUR MONEY MINDSET: Shift from financial anxiety to financial empowerment by understanding and reshaping your emotional associations with money.
• THE 4R PROCESS™: Learn the proven 4R Process™—Recognize, Reconcile, Release, and Repeat—to heal money wounds and build a stronger, more positive financial foundation.
• EMOTIONAL INTELLIGENCE MEETS FINANCIAL STRATEGY: Experience a unique approach that bridges financial EQ with financial IQ, helping you create a life where money serves your highest goals.
• INSPIRING AND RELATABLE STORIES: Be guided by real-life examples and personal anecdotes that make complex financial concepts accessible and engaging.

This book isn’t just about managing money—it’s about mastering it with confidence, clarity, and compassion. Cleopatra’s Riches invites you to embark on a journey of financial transformation that is as enriching for your heart as it is for your wallet.

OPEN YOUR EYES TO A NEW PATH ON YOUR JOURNEY TOWARDS FINANCIAL SECURITY

“Here you will learn what less than 3% of the population truly understand... MONEY: How to earn it... how to grow it... and how to enjoy it.”
—BOB PROCTOR, America’s Greatest Prosperity Teacher, Star of The Secret

Whether you’ve felt overwhelmed by financial decisions, burdened by past mistakes, or simply out of place in traditional financial discussions, Cleopatra’s Riches is here to change all of that. This book helps readers from all backgrounds develop an unshakeable mindset to reclaim your financial power, understand your emotional relationship with money, and step into a life where money becomes a tool for joy, growth, and purpose.

It all starts with focusing on helping the essential person: you. This revised and updated edition provides tools to constructively work through past emotions and effectively release the negativity that’s holding you back from achieving the financial success that you want, in the way you want. Part One gives you the keys to know yourself. The all-new Part Two unlocks a step-by-step framework of practical tools to better understand others in money, business, and relationships—empowering you to achieve lasting emotional mastery. Tailored steps support your financial journey and emotional well-being, ensuring each decision nurtures both your wealth and mental health. Real-life examples throughout the text help readers break down concepts and learn from the experiences of others.

Whereas most financial books deal primarily with numbers and figures, this book takes a different approach, recognizing that personal transformation is the key to financial freedom. Cleopatra’s Riches is an essential read for anyone looking for a fresh perspective and a revitalizing, spirited approach to managing their money.