Armani / Fiori

This book is an important complement to the Armani style, exploring Giorgio Armani’s touch for flower composition.

Armani is not only a brand, it is a lifestyle: an entire universe that includes fashion apparel and accessories, home furniture, decorative objects, restaurants, beauty, makeup, perfumes, fragrances, skincare, and flowers. The embodiment of style as lifestyle, Armani/Fiori launched in 2000 with the opening of the Armani/Manzoni 31 store, bringing essential taste to the world of flowers and floral decor. Since then, the philosophy behind Armani/Fiori has come to include dedicated boutiques in cities such as Milan, Hong Kong, Kuwait City, and Dubai.

This book marks the twentieth anniversary of the creation of Armani/Fiori and proposes a number of intricately designed bouquets stylishly encased in pure, linear vases and geometric shapes, crafted from precious materials that complement any decor and perfectly match the brand’s fashion and interior design. Armani flower designs include elaborate, one-of-a-kind floral arrangements and decorations for important events, festivities, and anniversaries.Giorgio Armani is an internationally known fashion designer based in Milan. Renato Bruni is associate professor in botanics/pharmaceutical biology at the University of Parma. Harriett Quick is an award-winning journalist and contributing editor for British Vogue, How to Spend It and Modern Weekly in China. Dan Rubinstein is a writer, editor and curator. Former Home & Design Director at Departures magazine, his new luxury lifestyle podcast is “The Grand Tourist with Dan Rubinstein”.