Annual Giving Primer

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

• Board responsibility
• Annual giving strategies
• Pledge fulfillment
• Improved donor giving
• Direct mail appeals
• Expanding donor bases
• Annual gift brochures
• Event management
• Phonathons
• Giving analysis
• Challenge gifts
• Gift clubs
• Fundraising in challenging economic times
• Courting area businesses
• Online donations
• First-time donors

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

CHAPTER 1 Turn to Challenge Gifts to Bolster Gift Income (Pages: 4-80)

CHAPTER 2 Tried-and-Tested Retention Efforts (Pages: 10-15)

CHAPTER 3 Gift Clubs and Other Ways to Upgrade Donor's Giving (Pages: 16-23)

CHAPTER 4 Work to Broaden Your Donor Base and Raise More First-Time Gifts (Pages: 24-28)

CHAPTER 5 Turn to Board Members, Volunteers and Groups for Help (Pages: 29-35)

CHAPTER 6 Work to Improve Direct Mail Appeal Results (Pages: 36-42)

CHAPTER 7 How to Boost Phonathon Results (Pages: 43-47)

CHAPTER 8 Special Events Will Add to Your Bottom Line (Pages: 48-55)

CHAPTER 9 Raise More Annual Gifts Via Your Website, E-Mail (Pages: 56-63)

CHAPTER 10 Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds (Pages: 64-68)

CHAPTER 11 Handouts, Collateral Materials Help Support Your Request (Pages: 69-73)

CHAPTER 12 Annual Giving Ideas and Examples Worth Doing (Pages: 74-80)

Scott C. Stevenson is the editor of Annual Giving Primer: How to Boost Annual Giving Results, Even in a Down Economy, 2010 Edition, published by Wiley.